OzTAM makes new appointments, promotes internally as service expands

• Mitchell Woods in the newly-created position of product manager

OzTAM has announced two new appointments and the broadening of two internal positions as its service continues to expand.

Alan Heng takes on the newly-created role of technical services manager to support the development and delivery of OzTAM’s core services: linear TV audience measurement (TAM); Video Player Measurement (VPM, for internet-delivered broadcast [BVOD] content); and the forthcoming launch of Virtual Australia, or VOZ – the foundation of Australia’s new Total TV reporting standard.

Heng reports to OzTAM’s director of technical services, Sylvano Lucchetti, and focuses on data integration, systems & services development, and operational systems support.

With a diverse background in advertising technology and digital campaign strategy, Heng joins OzTAM from Connected Digital, where he was tech/performance lead. His earlier roles span programmatic partnerships, strategy and ad operations at companies including Freewheel, SBS, XAXIS, AD2ONE and Sensis MediaSmart.

Also joining OzTAM is Mitchell Woods in the newly-created position of product manager. In this stakeholder relations role Woods supports VPM and VOZ product marketing, user interface, and product specification and development.

New OzTAM executives Mitchell Woods and Alan Heng

Woods has extensive experience in product management strategies, solutions and partnerships in digital media, ad tech, streaming and software development – most recently at Switch Media, where he was senior account manager. Before that he held account management, sales and marketing roles at Nine Digital and Universal Music Australia, which involved working with media agencies, broadcasters and publishers.

Woods reports to Adrian Vasile, whose title changes to general manager, products as his role widens to encompass product strategy, new product development and stakeholder communications. Vasile joined OzTAM in October 2018 as projects director.

Lillian Zrim also takes on additional responsibilities as research and Marketing manager, working across the team to support the rollout and marketing of VOZ in addition to her roles in research and business development, in which she works alongside research and business development manager, Jacinta Mutukisna.

Vasile, Lucchetti, Zrim and Mutukisna report to OzTAM CEO, Doug Peiffer, who remarked: “OzTAM is enhancing the team as our service expands – notably with the introduction of daily audience data for BVOD services, and as we work towards the introduction of VOZ Total TV reporting in Q1 2020.

“We welcome Mitchell and Alan to OzTAM and congratulate Adrian and Lillian on their well-deserved promotions.”


Part of the OzTAM team: Lucchetti, Mutukisna, Evans, Vasile, Peiffer and Zrim

New OzTAM executives Mitchell Woods and Alan Heng

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