oOh! Media and Greater Bank recognise community heroes in new campaign

“We wanted to recognise those people showing empathy and compassion during this challenging time

oOh!media has partnered with Greater Bank to recognise and thank local heroes across NSW during the COVID-19 crisis.

Greater Bank customers and the wider community are being asked to nominate people who are going above and beyond to support others. From ICU nurses to local café owners, the localised messages of thanks will then be amplified on 30 oOh! large format billboards across Newcastle and the Hunter Valley, Central Coast, New England and the Illawarra regions.

oOh!media’s Chief Customer Officer, David Scribner, said: “As a public space medium we wanted to recognise those people showing empathy and compassion during this challenging time and profile them as heroes among their local communities.

“Greater Bank was a natural partner for this campaign, with the customer-owned bank playing a key role in supporting local people and businesses in each region.”

Greater Bank Head of Marketing and Customer Experience, Matthew Hingston, said: “Supporting the people that support us is part of our DNA, which has never been as important as it is now. We have all witnessed incredible acts of generosity and support in our communities over the past four weeks as we all come together to support each other,” Mr Hingston said.

“This campaign is a simple way for us to literally put up in lights those people who have conducted some incredibly important feats, which otherwise would have gone unnoticed by the wider community.”

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