https://www.mediaweek.com.au/tag/omd/ WA has promoted Jodie Traynor to the newly created role of Head of Government, effective immediately, following a win with the Western Australian Government.
Traynor, who has more than 20 years of media industry experience, has worked across a broad range of WA Government portfolios throughout her career. In her new role, she will lead OMD WA’s dedicated government team, with a focus on securing maximum value for government clients and delivering media investment and service excellence for the state’s public sector.
She will work closely alongside Molly Trumble, Omnicom Planning Director WA, combining strategic planning with media investment and implementation expertise.
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Adam Marshall, CEO, Omnicom Media WA, said Traynor was “widely regarded by both clients and media partners as the best media operator in Western Australia.”
“Her deep understanding of the government sector, unmatched media expertise and relentless focus on client outcomes make her the ideal leader for this important portfolio. Jodie has earned enormous respect across the industry and consistently delivers exceptional results for our clients,” Marshall said.
Marshall said the appointment came as OMD WA continued to invest in its government capabilities, combining industry talent with Omnicom’s global scale and proprietary technology.
“Our government clients face increasing complexity in media, data and communications. Through Jodie’s leadership, supported by Molly’s strategic planning expertise, we are bringing together the strongest government media offering in the market,” he said.
“OMD’s proprietary tools and data capabilities provide a unique competitive advantage, enabling smarter planning, deeper audience understanding, enhanced measurement and better investment decisions.
“Combined with the most resourced government media team in Western Australia, we’re uniquely positioned to help our clients achieve stronger outcomes and greater efficiency from every media dollar,” Marshall said.
Traynor focused on service and value
Traynor said she was looking forward to expanding OMD WA’s government offering.
“Western Australian Government agencies play a critical role in our community, and it’s a privilege to partner with them to deliver important communications that drive awareness, engagement and positive outcomes for the people of WA,” she said.
“My focus will be on ensuring our clients receive exceptional service, innovative thinking, outstanding value and access to the very best media expertise in the market. Supported by the strength of OMD’s people, tools and capabilities, we have a tremendous opportunity to continue setting the benchmark for government media services in Western Australia,” Traynor said.