Omnicom Media has named Molly Trumble as Planning Director across OMD WA and Initiative, a newly created role designed to unify strategic planning across both agencies in Western Australia.
The appointment, announced on 1 July 2026, gives Omnicom Media a dedicated planning lead in its WA operations for the first time, with Trumble responsible for developing communications strategies across the group’s Perth-based client portfolio.
READ MORE: Omnicom completes IPG acquisition to become world’s largest agency group
READ MORE: Mediaweek’s Newsmakers chats with six of Omnicom’s most powerful women
Unified approach to WA planning
Omnicom Media said the role reinforces its integrated planning model, with Trumble tasked with driving consistency and effectiveness across OMD WA and Initiative. Her remit includes activating emerging channels and developing solutions for clients in the state.
Adam Marshall, Omnicom WA CEO, said the appointment strengthened the group’s planning capability across both agencies.
“Molly brings a rare combination of strategic depth and creative insight,” said Marshall. “Her appointment strengthens our planning capability across both OMD and Initiative and reinforces our commitment to delivering cutting-edge thinking for our clients in Western Australia.”
Paige English, Head of Initiative Perth, said Trumble had demonstrated an ability to translate data into actionable ideas since joining the agency.
“Molly’s impact across Initiative has been clear from day one; she has an exceptional ability to translate a sea of data into ideas that feel both innovative and genuinely useful for clients,” said English.
“Molly’s new role will give OMD WA & Initiative clients a dedicated planning resource that will consistently raise the bar on what great planning looks like in the WA market.”
Full-circle moment for Trumble
Trumble began her career at OMD before moving to Initiative, making the cross-agency planning role a return of sorts to her professional origins.
“I’m excited and privileged to step into a role that celebrates the strengths of both the Initiative & OMD, where I started my career,” said Trumble.
“This is an incredible full-circle opportunity for me to harness all aspects of Omnicom’s offering and craft communications strategies that truly resonate with WA audiences. I’m looking forward to creating insight-led and effective plans that deliver real impact for our clients.”