OMD Australia maintains #1 position across media agency rankings


• The agency has placed first in the RECMA and COMvergence annual billings rankings

OMD Australia has taken the top spot in both the RECMA and COMvergence annual billings rankings for 2021.

RECMA and COMvergence are independent research companies that publish media agency rankings on a global scale.

According to the latest RECMA report, OMD remains the number one media agency in Australia with over 18% of the market share, further increasing the gap with the next ranked agency.

COMvergence reports similar rankings, with OMD firmly placed as the number one agency in total billings.

Following a strong 2021 with the appointment of the Victorian Government, the agency has continued its success in 2022 with the recent win of the consolidated NSW Government account.

Sian Whitnall, co-CEO, OMD Australia, said, “It’s been a huge year for OMD with the significant evolution of our business. A large focus has been placed on strengthening our product offering and leadership structure and we are pleased this has resulted in our most recent appointments including the consolidated media account for the NSW Government and Abano Healthcare Group.”

Laura Nice, co-CEO, OMD Australia, added, “Our sustainable approach across all layers of our business has resulted in our consistent growth over time.

“We value our longstanding partnerships with our clients and know this consistency could not be achieved without the amazing people of OMD, the strength of our product offering and our media partner relationships.”

OMD’s local success is also being replicated at a global level. In their latest report, COMvergence ranked OMD Worldwide as the number one global media agency based on annual billings for the fifth consecutive year.

The 2020 Global, Regional and Country Rankings report shows OMD with billings of $23.8 billion, outperforming its nearest competitor by $1.2 billion. Additionally, OMD also led the industry in global digital billings.

Peter Horgan, CEO, Omnicom Media Group Australia and New Zealand, said, “These results are a testament to the depth and quality of OMD’s offering under the leadership of Sian Whitnall and Laura Nice, and evidence of the continued momentum of Australia’s leading media agency.”

The 2021 Global, Regional and Country Rankings report dropped just days after OMD Worldwide was named Media Network of the Year at the 2022 Cannes Lions International Festival of Creativity.

Commenting on the global network’s fifth consecutive #1 ranking, OMD Worldwide CEO George Manas said,” Whether it’s our first, second or fifth win in row, we can never think that past performance guarantees future success.

“To help clients manage – and leverage – accelerated forces of change, we will continue to diversify our talent and skill sets and advance our tools and technology to future-proof our offer and our client’s media investment.”

Top image: OMD Australia team

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