Tinder and TikTok have announced a strategic partnership that will see Tinder’s reality dating series Double Date Island premiere its first full season on TikTok this summer.
The announcement was made at the Cannes Lions International Festival of Creativity and marks a broader move by Tinder into social-first entertainment. TikTok will serve as the show’s viewing destination, community hub and amplification platform.
Double Date Island is built around Tinder’s Double Date feature, which lets users pair with a friend and match with other pairs. The series will follow pairs of best friends selected from the US, Brazil, Australia, the UK, France, Spain, Italy and Germany as they meet other international duos in Portugal.
The show will feature adult participants and will only be available to TikTok users aged 18 and over. Selected talent will also join the island as hosts.
Who is producing Double Date Island?
The series will be produced by Cowshed Studios, co-developed by Studio 55 and distributed by Zoo 55, part of ITV Studios. OMD, Tinder’s EMEA agency for media strategy, planning and buying, is also supporting the partnership.
Tinder said the format was born from the success of Double Date, which reframes dating as a more collaborative and social experience. For TikTok, the partnership builds on its role in creator-led entertainment and audience discovery.
Paolo Lorenzoni, VP Marketing EMEA at Tinder, said: “This partnership is a genuine milestone. Double Date Island on TikTok isn’t just a distribution deal, it’s a shared statement about how two platforms committed to authentic, social-first experiences can come together responsibly to move culture forward. For us, this is a natural next step in bringing our communities more interactive entertainment.”
Kris Boger, Regional General Manager, UK, Ireland, Benelux – Business Solutions at TikTok, said: “Creators are at the heart of how entertainment is discovered, shared and talked about on TikTok, and Double Date Island brings that energy to life in a fresh new way.
“We’re pleased to be the home for this season series, bringing a new creator-led entertainment format to young adults across Europe. It’s an exciting next step in how new formats can meet audiences where they watch, participate and connect with culture today.”
Casting opens for single best friend duos
Alongside the announcement, Tinder has opened an international casting call across several countries. The callout invites single best friend duos to apply for the chance to travel to Double Date Island this summer.
Will Scougal, EVP Brand and Commercial Partnerships at ITV Studios, said: “Double Date Island is exactly the kind of format Studio 55 was built to create, authentic people, genuine connections, and a production model designed for the platforms where young adults naturally connect. We’re proud to bring this to life with Tinder and TikTok.”
Natalie Bell, CEO EMEA at OMD, said: “Alongside the recently launched Say Goodbye to Hellos campaign, Double Date Island is another brilliant example of cultural marketing in action, and we’re excited to partner with Tinder again for it.
“Tinder has always been focused on shaping what’s next in modern dating culture, and as their EMEA media planning and buying agency, we’ve worked together to reimagine how the brand connects with audiences through media and partnerships”.