OMA’s Creative Collection winners

Outdoor Media Association reveals winners of Creative Collection Quarter 2/2015

The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q2 2015.

Run quarterly by the OMA, the Creative Collection is a competition that recognises and celebrates the best Out-of-Home (OOH) creative and innovative advertisements. Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Quarter 2 2015 attracted 43  submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media and Paradise Outdoor Advertising.

Guest judges included Peter Woodward, client services director for Key Systems; Jack Mortlock, commercial director for Tonic Health Media; and Lazrus Simons, creative group head for McCann Australia.

Winners included:
Best traditional use of the OOH medium winner:
Campaign: ‘BONDS – Hosiery’
Advertiser: Pacific Brands
Creative agency: Clemenger
Media agency: OMD

Best use of a special build winner:
Campaign: ‘#Huetown’ (pictured)
Advertiser: Philips
Creative agency: Iris
Media agency: Posterscope/Carat

See the full list of winners here.

Submissions for the quarter 3 competition will open Tuesday 15 September.

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