Through the OMA, the Out of Home (OOH) industry has announced half year net media revenue results including the category breakdowns for 2021.
Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020. Change was reported across the following categories:
Category figures 2021:
Roadside Billboards (over and under 25 square metres)
$175.7 million
Roadside Other (street furniture, bus/tram externals, small format)
$97.7 million
Transport (including airports)
$26.7 million
Retail, Lifestyle and Other
$74.5 million
Category figures 2020:
Roadside Billboards (over and under 25 square metres)
$130.6 million
Roadside Other (street furniture, bus/tram externals, small format)
$78.5 million
Transport (including airports)
$44.1 million
Retail, Lifestyle and Other
$53.9 million
Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent for the same period last year.
This week, Mediaweek spoke to oOh!media’s chief executive officer Cathy O’Connor to discuss the results, her time at the company, and the future of oOh!media.
“I am very upbeat about the prospects of future growth for out of home,” O’Connor said. “The longer I’ve been in the chair, I can see the things that are going to drive that growth for the industry, which is really encouraging. oOh!media is a great business. So I’ve really enjoyed the change. I think it’s a fantastic sector with a big future.”
O’Connor said with the company able to increase its revenue while cutting its debt, she was encouraged by the half year results.
“Considering the external environment we are very encouraged that the business is now back on the path to recovery. And what we do know is that when audiences recover, the revenue recovers quite sharply, and that demonstrates the underlying belief and support of the out of home sector by advertisers. None of that has changed, despite the fact that pandemic has put pressure on a lot of businesses, audiences behave differently.”