Ogilvy PR appointed as agency of record for Snap Inc.

Snap Australia Snapchat

“We are thrilled to have appointed Ogilvy PR as our local agency”

Ogilvy PR has been appointed as the agency of record for Snap Inc.

The agency will provide consumer PR, corporate reputation and B2B comms support for Snap, utilising its strong experience across insights, creativity and media liaison to further build the Snapchat brand in Australia and help drive continued audience and revenue growth. 

Its appointment follows a competitive pitch, with Ogilvy’s ability to harness the cultural landscape, and its use of play to build community connection key pillars of its winning approach.

Richard Brett, CEO Ogilvy PR and Ogilvy Health explains: “Now more than ever, we’re seeking moments of joy with family and friends. We see a real opportunity to cement Snapchat’s position as the home of Gen Z in Australia and the leading visual messaging platform for Australians to have fun and find connection with those they know in real life.

“Through our new partnership, Ogilvy will help fuel the growth of the local Snapchat community, and share the successes that businesses of all sizes are finding on Snapchat, driving storytelling across both consumer and B2B.”

As part of its remit, the agency will also work closely with Snap’s team to create meaningful moments around technology leadership, augmented reality (AR) innovation, and platform safety.  

Australia is one of Snap’s most important markets, with a highly-engaged audience, active advertisers and strong partners, reaching a local community of more than 7.5M Australian Snapchatters, including around 90% of 13-24 year olds and 75% of people aged 13-34 across the country.

Claire Robinson, global communications ANZ, Snap Inc. said: “We are thrilled to have appointed Ogilvy PR as our local agency. Their breadth of expertise in the consumer tech space, the strategic and creative approach in their response and the talented, seasoned team, made this a great fit for us.

“I’m excited by the fresh thinking Ogilvy PR will bring to our work and confident that together we will achieve our vision of driving education and affinity across a range of important audiences, and creating cut-through brand and product moments that will enable us to connect with our community, partners and stakeholders.”

The appointment is effective immediately.

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