The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
Snap said it is confident the platform provides a premium, brand-safe advertising experience.
Moscow confirms Putin interview, TV ratings, The Front Bar, NRL, Vince McMahon
Snapchat House will be held at the Chinese Garden of Friendship Forecourt
Google tests AI tool, TikTok, Kyle Sandilands, Lego Masters
Former Meta executive Ellie Rogers has been appointed as ANZ sales director
The social media platform's new offerings make it easier for advertisers to get in front of Snapchat’s unique audience
Snap and ReachOut will launch an in-app augmented reality (AR) experience
Carter: “I am grateful to my team, and Snap leadership for the many opportunities along the way"
Snap’s AR Landmarker tech makes it possible for creators to anchor their AR creations to iconic structures
"Extending campaigns through January isn’t just a way to save on your marketing budget — it’s also a strategy for advertisers"
By 2025, it is predicted that nearly three-quarters of the global population will be using AR
• In Australia, 65% of all shoppers cite gift giving as important
• Netflix, Andrew O’Keefe, Re, Fenton Stephens, Channel Factory, The Bachelors, Total Control
