Nova Entertainment appoints head of digital audio commercial Sydney

nova audio

• Graham-Quirke has over 16 years media experience across the Australia and UK markets

Nova Entertainment has announced the appointment of Elaine Graham-Quirke as head of digital audio, commercial Sydney.

Graham-Quirke will be responsible for pushing creativity, innovation, and education with Sydney based clients on podcasting and streaming, working closely with Nova’s digital and commercial teams to grow Nova’s market presence, and drive commercialisation of the business’ digital audio assets within the Nova Entertainment Podcast Network and new streaming environments.

Kane Reiken, Nova Entertainment’s digital commercial director said, “Elaine brings a wealth of experience and astute understanding of the role that digital audio plays within a holistic media strategy. Her strong client management and strategy experience will complement the team that continues to lead the market in digital audio solutions.”

Graham-Quirke has over 16 years media experience across the Australia and UK markets. Most recently, she was head of connections design at UM Sydney and had similar roles at both Wavemaker and Starcom, working across brands including Samsung, Visa, ING and Optus.

Elaine Graham-Quirke said, “I’m so excited to be joining the team at Nova Entertainment who have such a strong reputation in market as the most trusted and agile audio brand. I’m ready to get stuck in, helping agency and client partners further understand the unique opportunity that digital audio allows brands, alongside driving tangible results through creativity, collaboration and inNovation”

Graham-Quirke will join the Digital Commercial team led nationally by Kane Reiken – digital commercial director, who is responsible for the commercialisation of all Nova Entertainment’s digital environments, anchored in podcasting and streaming. Reiken is supported by Nathan McCahon as head of digital audio strategy, who manages podcast partnerships (including News Corp Australia, Sky News and Fox Sports Australia), and oversees the national digital audio campaign strategy and integration.

Graham-Quirke joins a team of digital audio specialists, strategists, and partner managers who support the network to build integration opportunities for brands, via local market leadership in Ollie Richardson and Liz Maplestone.

To Top