Nine’s Domain magazines returning as market shows signs of recovery

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“Our flagship Domain magazine is a weekend ritual for everyone from property obsessed to everyday Australians.”

Domain is set to start republishing its magazines as the real estate market shows signs of recovery.

Domain magazine in The Australian Financial Review, The Age and The Sydney Morning Herald will recommence publishing on Friday July 31 in The Australian Financial Review and Saturday August 1 in The Age and The Sydney Morning Herald.

Following this, the portfolio of Domain Review magazines in Melbourne will also resume publication from August 5. This encompasses Stonnington and Boroondara, Bayside, Moonee Valley, Melbourne Times and Ivanhoe + Valley editions of the free property and lifestyle weekly.

Domain Prestige, published nationally in The Australian Financial Review on Wednesdays, is scheduled to resume publication in the spring.

“Our magazines have always been an important way that we communicate with our audience on their property journey, and are integral to our multi-platform publishing,” said Domain CEO Jason Pellegrino.

“As we start to see encouraging signs in the property market, it’s a great time to bring back these much loved publications,” Pellegrino said.

We are seeing growing demand with listing views rising over April and May, following on from a drop in March when COVID-19 lockdowns kicked in.

Homepass check-ins, which are an indicator of inspection attendance rates, have continued to build momentum increasing consistently for the past two months.

Domain group director consumer Jason Chuck said there was a strong market for magazines with readership figures proving this. Sydney Domain magazine has a monthly readership of 1.078 million while Melbourne has 976,000 readers*.

“Our flagship Domain magazine is a weekend ritual for everyone from property obsessed to everyday Australians,” Chuck said.

“It offers the latest property news and a peek behind some of the best listings in Melbourne and Sydney – from smart buys for first-home buyers to properties that need to be seen to be believed.”

Domain magazines suspended publishing at the end of March in light of restrictions affecting production and distribution, as well as the ban on live auctions and open home restrictions due to COVID-19.

*Source: emmaCMVTM (Enhanced Media Metrics Australia) readership figures, ending March 2020

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