Nine Radio has announced a new commercial offering for its news, sport, weather and traffic coverage, with exclusive sponsorship available for advertisers across all bulletins throughout the day and around the network.
The move comes as Nine brings to an end its 25-year relationship with the Australian Traffic Network.
“Over the past six months we have been examining all parts of our business to best serve the needs of our listeners and our advertisers,” said Tom Malone, Nine’s managing director – radio.
“We’ll be doing more live traffic and more local traffic, with dedicated reporters in each market, so the reports are faster and more accurate than anywhere else.
“And the advertisers will be getting a better experience too, each report will be preceded by a 5 second brand credit, and then the client gets 30 second solus adjacency reinforcing the marketing message. We’re creating a premium environment to deliver cut through.
“Commercially, it also means the only place advertisers can buy slots on one of our four talk radio stations, or three music stations, is through the Nine sales team. We’ve built premium sponsorship packages across the day, and around the network, aligned with our key verticals of news, sport, weather and traffic.”
Richard Hunwick, Nine’s newly promoted director for sales – television and radio, said the opportunity for marketers was a powerful premium product for both brands on a national stage and within individual local markets.
“We have tremendous success with our existing commercial strings, but in making these changes we are giving brands a different way of cutting through,” said Hunwick.
“Exclusive sponsorships in news, sport, weather or traffic can be tailored to the client and make an excellent complement to our existing suite of recorded ads and live reads.”