Nine Upfront 2021: Nine announces Powered Enterprise

Powered Enterprise

• The new division within Powered will be tailored to the needs of key C-suite clientele

At the Nine Upfront 2021 the company announced the expansion of its client marketing solutions division Powered with the launch of Powered Enterprise.

The new division within Powered will be tailored to the needs of key C-suite clientele who are looking for partners who can understand and meet their changing needs for business growth.

Liana Dubois, Nine’s director of powered said: “Powered Enterprise is for those brands who want to elevate from a transactional relationship with Nine, to go beyond media placement and advertising alone.

“You already know Powered because you’ve watched its unique client integration in some of Australia’s biggest TV formats, but we are so much more than that. Powered has specialist capability in strategy, cultural insights and advertising effectiveness. Over half of the group operates in our creative studios function, designing, producing and then amplifying creative collateral for brands. And our content partnerships discipline finds ways in for brands, into the fabric of our content across radio, digital, print and television.”

“The launch of Powered Enterprise sees us building on these senior specialist capabilities, all in-house and all together in one proposition.

“Powered Enterprise is for businesses that believe in marketing-led growth, and more broadly for those that believe in the power of total company collaboration. We will develop a business plan for growth right alongside each other.

“This isn’t about one ad campaign or a summer launch. The conversations Powered Enterprise will be having are aimed at understanding an organisation’s horizon planning and co-creating strategies and ideas that deliver against that plan in a way that no other media partner in Australia can.”

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