Nine Entertainment Co has hired Grant Bingham to lead its programmatic sales offering, in a move that completes the senior appointments to the publisher’s aligned digital sales structure.
Bingham, who was previously head of publisher services at AOL, takes the newly created position of director of sales – programmatic and will head up both Nine Digital’s trading desks relationships and continue to develop the publisher’s programmatic offering to agencies and their clients.
“Programmatic is a major focus and a significant growth opportunity,” said Michael Stephenson, chief sales officer at Nine. “Grant has a rare background in that he has both a deep technical knowledge of programmatic and also frontline sales management experience.
“He will be charged with making sure we continue to build out our programmatic offering and are well placed to serve the trading desks as the market evolves from a handheld sales model towards a greater focus on the automation of the sales process.”