Nicole Sheffield replaces Ed Harrison as chair of IAB Australia

IAB Australia also recognised and warmly thanked outgoing chairman Ed Harrison

IAB Australia has announced the appointment of Nicole Sheffield, managing director of News Digital Networks Australia (News DNA), as the new chair of its board. Unanimously voted to the role by the IAB Australia board, her appointment is effective immediately.

Nicole Sheffield head shot

Nicole Sheffield

In announcing the appointment, IAB Australia also recognised and warmly thanked outgoing chairman Ed Harrison, CEO of Yahoo7, for his leadership of the board during his two-year term as chair. The role of IAB chair is rotated through the IAB board with a maximum tenure of two years.

Harrison said, “The IAB has achieved a lot in the last two years, especially in its world-leading development of online audience measurement. Now that newly appointed CEO Vijay Solanki is up and running, it’s a great time to pass on the baton. The IAB board is strong and Nicole will do a fantastic job.”

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