ABC Chair Ita Buttrose has announced former media executive Nicole Sheffield (pictured) has been appointed to lead the ABC Advisory Council. Sheffield is executive general manager, community & consumer at Australia Post and will chair the ABC Advisory Council in a part-time capacity.
Buttrose said, “As the national broadcaster, it is vital that the ABC reflects and listens to the Australian public. Nicole’s passion for consumer interests will ensure that the Advisory Council is an effective advocate for the ABC’s diverse audiences. Under her leadership the Council will serve as an important conduit between the ABC Board and the Australian community.
“Nicole’s extensive knowledge of the media and digital technologies, most recently at News Corp, and her experience at Australia Post building strong connections with regional communities will stand her in good stead understanding the needs and expectations of the ABC audience.”
Sheffield is accountable for delivering key customer channels at Australia Post, including Australia’s largest retail network with over 4,300 post offices, the customer contact centre and digital channels. She is also responsible for brand, marketing, community and corporate responsibility. Prior to joining Australia Post, Sheffield held a number of influential leadership roles in print, broadcast and digital media. Most recently, she was the chief digital officer for News Corp Australia.