Nickelodeon Australia, in partnership with Travlr, has announced the launch of Nickelodeon Travel, a new co-branded online travel marketplace specialising in family-friendly travel. The dedicated travel site will launch with a series of ‘money can buy’ experiences, designed specifically to cater to the needs of families with kids of all ages.
Powered by Travlr, Nickelodeon Travel provides parents with credible travel information and enables families to explore tailored holiday recommendations across Australia and New Zealand all in the one place. The site also includes information on family-friendly destinations and provides access to exclusive and best value offers, as well as where to find specific family add-ons such as complimentary kids club and nanny services.
Chief operating and commercial officer and executive vice president, Australia and New Zealand, Jarrod Villani, said: “After a difficult 18 months for travel, the Nickelodeon proposition combined with such a captive, engaged family friendly audience, was a natural focus. Destination travel features prominently in many of our programs and enabling our audiences to experience the Nickelodeon brand in real life is now something we can make possible for our audiences through this partnership with Travlr.”
As part of its launch, Nickelodeon Travel features a special package, in partnership with Village Roadshow Theme Parks (VRTP), to its Sea World Theme Park and Resort. Families will have access to resort accommodation packages and all VRTP theme parks as well as experience Nickelodeon character meet and greets, VIP seating at Nickelodeon shows and special food and drink offerings.
As part of the ViacomCBS partnership with Nickelodeon Travel, Travlr has also partnered with youth brand MTV to launch MTVTravel.com and in 2020, Network 10 on 10Travlr.com.au
MTVTravel.com will allow teen and young adult travellers to discover, plan and book unique travel experiences all via one platform. Its itineraries will be centred on the key pillars of music, culture, food and fashion based on key audience insights, interests and budgets.
MTV Travel’s travel packages for 2022 include ‘For the Love’ – a music fuelled event with VIP packages and accommodation available in Sydney, Perth, Gold Coast and Melbourne. Additionally, MTV Travel will also offer exclusive packages for ‘Island Fest 2022’ held at Magnetic Island, QLD in partnership with Unleashed.
CEO and co-founder of Travlr, Simon te Hennepe said: “The MTV and Nickelodeon brands are two of the most loved in the world, reaching highly influential audiences who crave unique travel experiences. This is an exciting time for travel and we look forward to offering only the best, most exclusive access to unforgettable experiences that bring these brands to life.”