The Brand Agency has successfully retained its Tourism Western Australia account. Additionally, Tourism Western Australia has awarded the Perth-based full-service agency, owned by WPP, to its new creative services contract to continue promoting the Walking On A Dream brand platform to global audiences.
The contract, effective from 20 March 2024, will remain in place for up to five years.
The Brand Agency’s managing director, Nick Bayes, wrote on LinkedIn of the news: “Proud and excited that The Brand Agency has been re-appointed to the Tourism Western Australia business.
“I truly believe that WA is not only the best place to live, but also to visit in the world. And it is an honour that our agency continues its partnership with Tourism WA in helping to tell the world about (and to get them to visit!) our wonderful state.”
Roce Herceg, president, Australia and New Zealand at WPP, added in the comments: “I’m thrilled about this news. It’s a great honour to sell WA to the world. Thank you, Tourism Western Australia, for your faith in The Brand Agency team.”
Tourism Western Australia and The Brand Agency, along with media agency Initiative, first introduced the Walking On A Dream platform in 2022, with assistance from the WA Government’s $195 million WA funding package following the Covid-19 pandemic.
Tourism WA’s managing director, Carolyn Turnbull, said in a press release announcing the creative service contract, “Walking On A Dream has been truly embraced by the tourism industry in Western Australia, so we will be proud to again work in partnership with The Brand Agency to continue to deliver this inspiring and unified brand and bring even more visitors to Western Australia, the Dream State.
“The Brand Agency will strengthen Western Australia’s global brand to drive awareness, consideration, and conversion, and help us achieve our vision for Western Australia to be recognised as a world class destination, immersing people in our unique cultures, communities, and environment.”
The Brand Agency’s business director, Brendon Lewis, added: “Knowing we can continue to evolve the brand is exciting, we can’t wait to see where we take it. We thank Tourism WA for their confidence in us as we continue this very important work for the tourism industry in Western Australia.”
Also in Western Australia this week, the Department of Education in WA has taken its creative account to pitch, with an initial tender closing on 12 March.
See also: Nestlé hands local media account to WPP bespoke solution, OpenMind