Three Omnicom Oceania agencies – OMD WA, MediaHub, and Initiative – have been appointed to the Western Australian Government’s media agency panel, covering media strategy, planning, and trading.
The appointments consolidate Omnicom Oceania’s position as the dominant media group servicing the state government, with the trio now leading its media agency roster.
Kristiaan Kroon, CEO of Omnicom Media Australia, described the result as an endorsement of the group’s depth of talent across the region.
“With the addition of MediaHub and OMD WA to the WA Government roster, alongside Initiative, we are further scaling our already significant presence in the state,” Kroon said.
Whole-of-government ambition
Kroon framed the win as part of a broader shift in how Omnicom intends to partner with government, pointing to a more integrated approach across data, technology, and community communications.
“This is about a more joined-up, whole-of-government approach, bringing together experienced talent, data and technology to deliver clearer, more accountable outcomes for Western Australians,” he said.
The group’s WA footprint also includes creative agency 303 and independent agency Longreach.