NewsLifeMedia has invested in the relaunching its health and wellbeing brand body+soul.
The new look section will be available on 21 February 2016. The editorial team will join forces with big Australian names in health and wellbeing, Michelle Bridges and Steve “The Commando” Willis, to deliver accessible, actionable and achievable information to body+soul’s national monthly audience of 4.363 million.
The title has a new focus on solutions to the health issues facing everyday Australians and more recipes, food and nutrition advice to help Australians live better.
Lifestyle publisher Nick Smith said: “Sundays are busier than ever before and the mindset of our readers is now a balance between enjoying the weekend before going back to the weekday routine and getting ready for the week ahead. So we’ve evolved body+soul to meet these needs, ramping up the energy in the lift-out with our editorial delivering a more inclusive approach to allow more Australians to realise their health goals. You don’t have to be a scientist, you don’t have to be young and you don’t have to be on Instagram, you just have to make the decision to start living healthier with body+soul showing you how.”
With a vibrant design to draw readers into the content, the new body+soul launches with four power covers. On 21 February Michelle Bridges joins body+soul, on 28 February “Our Changing Bodies – Then and Now” takes a look at how Australian’s have grown in 50 years (two dress sizes and 7kg). The section out on 6 March is “The Sex Issue”, which will feature results from body+soul’s nationwide survey into what’s happening between Australia’s sheets. Lastly, on 13 March the lift-out features ‘Women who Fight’.
Body+soul editor Fiona Baker said: “We understand that there’s no quick fix to living a healthier life. Each week, our readers can access the information and the inspiration that’s achievable and doable to take the steps to start living healthier today.
“With a focus on good journalism and a hotline to the key health and medical experts, body+soul ensures that what Australians read on Sunday, they can start doing, eating and practicing on Monday. We’re delighted to have Australia’s ‘first couple of fitness’ Michelle Bridges and Commando Steve, as well as experienced journalist Kelly Baker as beauty editor, as part of the body+soul team.”
Starting today the new look body+soul will be strongly supported by a multimillion dollar marketing campaign across TV and News Corp Australia’s newspapers and digital properties.
Body+soul’s website and social audience work hand-in-hand with the lift-out to provide readers with more information, every day of the week. For advertisers, the brand delivers progressive and effective marketing solutions, extending their multi-platform offering to unbeatable levels of reach, content integration and engagement.
The body+soul lift-out is available in The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Mail (SA), The Sunday Times (WA), Sunday Tasmanian (TAS) and Sunday Territorian (NT).
About the new look body+soul:
– Renewed focus on what readers can do, change and eat this week to empower them to start living healthier today
– Content that is accessible, doable, achievable, affordable, relevant and expert based
– New look food section offering readers suggested healthy meal plans and recipes for the week as well as must read nutritional advice and information
– New workout and fitness pages that can be easily acted upon by readers each week featuring Michelle Bridges, Steve ‘The Commando’ Willis and yoga guru Kate Kendall