News Corp moves Body+Soul to WHIMN, plans expansion

The body+soul product ecosystem will now sit under the banner of the With Her In Mind Network (WHIMN).

News Corp Australia has announced that the body+soul print and digital platforms will come together and strategically align as the business focuses on expanding and growing audience and commercial opportunities in the health and wellness category.

The body+soul product ecosystem – including the weekly print insert in six major Sunday mastheads, category leading website, video content, podcast series’, events and social channels – will now sit under the banner of the With Her In Mind Network (WHIMN).

In addition, the company also announced the appointment of Georgi Pell, current marketing director of WHIMN and news.com.au, to the role of general manager of WHIMN, Australia’s leading digital women’s network with a monthly unique audience of 3.8 million^.

Georgi Pell

“body+soul has a huge role to play when it comes to guiding the health of Australians and we have ambitious plans for the category which will create a seamless experience for our consumers and our customers,” Pell said.

“body+soul’s approach to health and well-being is holistic – it’s physical, mental, emotional and spiritual well-being. Our experienced editorial team, credible experts and health influencers are united in delivering the best content offering for today’s consumer.”

News DNA managing director Julian Delany said: “The health and wellness category is a rapidly growing category and a key pillar of our business. We are heavily invested in body+soul and have comprehensive and targeted plans for the expansion of this iconic brand. I’m delighted that Georgi will be leading the team as we evolve the body+soul offering to identify new opportunities for consumers and customers.”

body+soul is the country’s leading health and wellbeing media brand with an audience of more than 3.3 million Australians*. The brand’s product offerings are being brought together to build momentum in the health and wellness category and unify and evolve its already strong content offering for consumers. It will also provide greater audience connection for advertisers with all-new connected and cohesive commercial opportunities.

Source: ^Nielsen Digital Content Ratings, Monthly Tagged, May 2019, Text, People 2+, Census.

*emmaTM conducted by Ipsos, 12 months ending March 2019, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, March 2019. All people 14+ 7 caps.

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