News Corp Australia and Sky News Australia sign three-year Facebook deal

rupert murdoch lachlan murdoch

News Corp now has content agreements with Facebook, Google and Apple

News Corp has reached a multi-year agreement to provide access to news and information it publishes to Facebook users in Australia through its Facebook News product.

The agreement involves News Corp Australia and includes The Australian national newspaper, the news.com.au news site, major metropolitan mastheads The Daily Telegraph in New South Wales, Herald Sun in Victoria and The Courier-Mail in Queensland and regional and community publications.

In parallel Sky News Australia has also reached a new agreement with Facebook which extends and significantly builds on an existing arrangement.

The three-year deal follows an agreement reached in October, 2019 in which News Corp publications in the United States receive payments in exchange for access to additional stories for Facebook News.

News Corp now has agreements with Facebook, Google and Apple to provide access to journalism and related content for a potential audience of millions around the world.

News Corp and its leadership, including executive chairman Rupert Murdoch, co-chairman Lachlan Murdoch and chief executive Robert Thomson, have called on tech platforms to compensate news publications for content over many years.

“The agreement with Facebook is a landmark in transforming the terms of trade for journalism, and will have a material and meaningful impact on our Australian news businesses. Mark Zuckerberg and his team deserve credit for their role in helping to fashion a future for journalism, which has been under extreme duress for more than a decade,” said Robert Thomson, News Corp chief executive.

“Rupert and Lachlan Murdoch led a global debate while others in our industry were silent or supine as digital dysfunctionality threatened to turn journalism into a mendicant order. We are grateful to Australian Prime Minister Scott Morrison, Treasurer Josh Frydenberg and the Australian Competition and Consumer Commission chair Rod Sims and his team for taking a principled stand for publishers, small and large, rural and urban, and for Australia. This digital denouement has been more than a decade in the making.”

See also: News Corp Australia confirms new partnership with Google as Facebook bans publishers

Subscribe to the Mediaweek Morning Report with the form below.




Most Popular

To Top