• Launch of digital content agency SUDDEN.ly
• Launch of News Native Network and News Connect Customer Match
• New data partnership with Ticketek Entertainment Group
• NEWSamp launches to redefine campaign studio capabilities
• Food Corp expands with delicious.TRAVEL, Studio delicious, Aisle Watch and Food Corp Talent Network
News Corp Australia’s chief operating officer, publishing, Damian Eales, has opened the first Come Together News Futures event for 2018, a series of exclusive events showcasing news, insights and innovations from News Corp’s businesses and brands.
Come Together News Futures 2018 is being held in Melbourne at The Olsen on May 1 and 2 and in Sydney at the Hyatt Regency on May 15 and 16.
Addressing client and agency partners, the event unveiled an extensive series of commercial initiatives across the News Corp network.
“We are Australia’s trusted storytellers and our ability to leverage that capability for our clients is what distinguishes us from other media companies,” Eales said.
“Our future digital network is unrivalled in terms of the richness of our targeting capability and the leadership position we have across the content verticals that matter to advertisers.
“At Come Together this year, our partners will see, more than ever, the company we are becoming – much more than media, and serving more marketing needs than ever before.”
News Corp Australia executive director of content marketing Simon Smith announced the launch of SUDDEN.ly, a full service content marketing agency.
The agency will operate as a dedicated digital newsroom for brands, provide customers with the craft, art, and science of great storytelling to drive results on client-owned media channels.
It will harness News Corp’s proprietary data technology, expansive content creation expertise – combined with newsroom speed – to create and deliver of-the-moment engaging and shareable content for brands.
Smith will lead SUDDEN.ly with respected creative Andrew Sidwell as head of strategy.
To coincide with the launch of SUDDEN.ly, Content IQ, powered by News Connect, has been created to help give brands the edge when it comes to content insights and content performance measurement of their own channels.
“The launch of SUDDEN.ly heralds a new era – united under a new, national trade position where we’re combining content intelligence with storytelling expertise”, Smith said.
“We know that for many marketers, building and retaining audiences takes time, money and resources so we are set up to do the heavy lifting and tell those stories on behalf of our clients.”
SUDDEN.ly will be represented in Sydney, Melbourne, Brisbane and Adelaide.
News DNA launches News Native Network, News Connect Customer Match and new data partnership with Ticketek
Julian Delany, managing director of News Digital Networks Australia (News DNA), announced the launch of News Native Network, Australia’s largest premium native network with a monthly reach of 10.8 million*.
News Native Network is an end-to-end commercial content service that delivers and distributes brand hero stories created with scientific insight and precision. It aggregates and activates the strength of Australia’s leading audience and genre-based networks across news, food, women, prestige, sport and travel to get brands into the headlines.
“News Native Network gets the right content in front of the right people at the right time. It’s content that moves and it’s content that works.”
Delany described News Native Network as “the engagement network”.
“The rich, immersive product infrastructure paired with a targeted, on-network distribution strategy yields 25% greater engagement scores than the industry average,” he said.
Also announced today was the launch of Customer Match, an extension of the company’s audience targeting and insights platform, News Connect.
Cameron King, managing director of digital revenue at News Corp Australia, said News Connect Customer Match will help brands use their data better.
“News Connect Customer Match allows brands to upload their own data to match their customers with News Corp audiences across the most trusted media and entertainment brands in the country, and with the most credible source for credit card and supermarket data, Quantium,” he said.
Further insights into consumption data will be provided through a new strategic data-sharing partnership with Ticketek Entertainment Group (TEG), Australia’s largest source of live entertainment transaction data.
The partnership combines the behavioural, transactional and content consumption data of 12 million Australians across News Corp’s digital network together with TEG’s unique dataset of over 12 million consumers.
“No other data set, at this scale, gives a better view of Australians’ discretionary spend,” said Mr King.
In addition, King announced the launch of Social AMP an innovation that allows advertisers to amplify their social content. By using existing social posts, marketers can extend the reach of their social campaigns in real time within News DNA’s trusted premium content environments.
NEWSamp redefines campaign solutions
Another new initiative, NEWSamp, will deliver Australia’s most effective integrated media solutions for commercial partners.
NEWSamp has been designed to manage client campaigns, brand launches, below-the-line activations, content planning, in-store events, ambassadorial talent, and more.
With a team of over 130 across four capital cities, dedicated project managers and in-house production, NEWSamp is an end-to-end service that brings together News Corp’s data intelligence, content expertise and engaged audience network to create seamless solutions.
“NEWSamp harnesses the best of News Corp, to deliver bespoke solutions for commercial partners that drive results,” said Renee Sycamore, general manager of NEWSamp.
Food Corp expands ecosystem
Fiona Nilsson, News Corp Australia’s Lifestyle Director, announced four key initiatives under the banner of Food Corp, leading with delicious.TRAVEL, soon to be the ultimate foodie travel destination.
Two cost-effective and easy video solutions were revealed: Studio delicious., a unique, editorially driven lifestyle program with dynamic integration opportunities, and Aisle Watch, connecting brands with grocery buyers at the time and place they are making their purchase decisions. It provides a made-for-mobile, time targeted video solution using real consumer reviews from News Corp’s testing panel of over 100,000 members.
The newly launched Food Corp Talent Network helps connect brands to the best food talent in the country, featuring more than 150 industry experts, from the top chefs in the country through to Food Corp’s award-winning editorial talent.
Nilsson said: “The best stories are told at the table, and Food Corp has a great story to tell, with exciting new developments designed to help companies connect their brands with Australian hearts, in the fastest and most effective way possible, through their stomachs.”
Lou Barrett, managing director, National Sales at News Corp Australia, said that at Come Together News Futures 2018, clients will see and hear how constant and relentless innovation is part of their DNA.
“Storytelling is not only what we do, it’s who we are. We are more than media and we want clients to know they can trust News Corp to connect and engage with consumers and to deliver on what we promise.
“In an increasingly unsafe digital world. It’s our professionally generated content that will deliver a brand-safe environment to connect customers.
“We will always ensure brands are only seen within content that is professionally and skilfully created. Our number one aim is to deliver results for our clients through bespoke, tailored solutions.
“Whether a large or small business, in retail, travel, automotive, real estate or any other category, we deliver results.”
*Source: Nielsen DRM, February 2018
Top photo: News DNA’s Cameron King and Julian Delany