News Corp Australia is to launch a new real estate podcast and content series at the 2025 Australian Real Estate Conference (AREC).
As the official content partner of the event, News will use its major metro titles to deliver coverage and insights from the two-day conference held on the Gold Coast from May 25 to 26.
The initiative signals a strategic push into multimedia for the company’s property network, leveraging both editorial firepower and podcasting capabilities to speak to a broad cross-section of the real estate and investment community.
On-the-ground activation with real-time access
At the heart of News Corp’s presence at AREC is a custom-built podcast centre located within the exhibitor hall’s café.
Designed to facilitate both live and recorded interviews, the setup allows attendees to eavesdrop on conversations with key figures in the property world while networking.
This open-air format is intended to create a more accessible and immediate content experience for conference-goers, while also generating assets that can be distributed across News’ print, digital and audio platforms in the weeks following the event.
Editorial muscle behind the mic
The company’s podcast activation is anchored by some of its most recognisable editorial talent. James Kirby, Wealth Associate Editor at The Australian, will record two special episodes of his popular podcast The Money Puzzle.
The episodes will feature discussions with business and property leaders, offering AREC audiences and at-home listeners alike fresh takes on financial strategy and market trends.
Elizabeth Tilley, Real Estate News Editor for The Courier-Mail and Sunday Mail, will also play a central role.
In addition to conducting in-depth interviews with industry leaders and market experts, she will moderate a live session featuring Olympic swimmers Ariarne Titmus and Emma McKeon. The conversation will explore the role of competition and collaboration in driving performance across both sport and industry.
News Corp Australia Head of Real Estate & Planning Lisa Harries
Strategic messaging for trade and consumer audiences
Lisa Harries, News Corp Australia’s Head of Real Estate & Planning, described the initiative as an opportunity to demonstrate the company’s dual commitment to informing professionals and inspiring consumers.
“The News Property Network’s expertise is sought after by industry professionals and consumers alike. We’re delighted to bring our audiences all of the latest industry insights and trends from AREC 2025,” Harries said. “We’re creating a content experience across our platforms demonstrating our ability to drive the industry forward, inspire action, and keep our audiences deeply engaged.”
Commercial reach through content integration
For advertisers and real estate partners, the AREC activation provides a window into how News Corp Australia is integrating editorial content with commercial objectives.
The initiative not only aligns with the publisher’s broader property strategy but also offers tangible opportunities for sponsorship and branded content across platforms.
The content rollout from AREC will be shared through The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, and The Australian, reinforcing News’ reach in both major metros and growth markets.
High-profile speaker line-up draws global interest
AREC 2025 is expected to attract a significant industry audience, with a high-profile speaker list including former US Vice President Kamala Harris, Diary of a CEO’s Steven Bartlett, and Buying Beverly Hills star Mauricio Umansky.
News Corp’s content series is set to capture highlights and insights from the event, extending its influence beyond the Gold Coast convention halls to real estate professionals and investors across Australia.