News Corp Australia’s podcasting arm NewsCast has launched News Feed, a network of daily news podcasts for the company’s state-based mastheads.
Each masthead now has their own daily headline news podcast, published from 5.00am every morning, delivering listeners the local and national news headlines from the front and back pages, plus the key stories of the day.
Adding to the company’s growing suite of audio content, the News Feed network of podcasts are available on the homepage or app of each masthead – The Daily Telegraph (NSW), Herald Sun (VIC), The Courier-Mail (QLD) and The Advertiser (SA), or via partner platforms and smart speakers.
A co-production between NewsCast and Nova Entertainment, the short-form podcasts have been created to target a busy audience looking for the headlines from their trusted provider each morning.
News Corp Australia’s head of audio Del Fordham said: “We are really pleased to team up with Nova Entertainment to produce News Feed. The collaboration sees our state-based newsrooms supply the copy for each update, and the talented line-up of Nova newsreaders present each episode, 365 days a year.
“Daily news and sport delivered through on-demand audio is a growing habit for our listeners, whether they are consuming on partner platforms, through smart speakers or on our own platforms.
“The News Feed network of podcasts has been designed to deliver listeners in each state a daily fix of the latest headlines that matter most to them, while respecting their time during the busy morning period.”
Nova Entertainment digital commercial director Kane Reiken said: “We are proud to launch News Feed in co-production with News Corp Australia, which will allow us to build further opportunities for our clients to reach these engaged audiences, as listening behaviours shift towards on-demand daily news content.
“These podcasts are a great addition to the News Corp Australia network, kicking off an exciting 2021 and extending on our strategic plan to build Australia’s best podcast offering for listeners and advertisers.”
See also: Mediaweek’s new Podcast Week column