News Corp Australia’s managing director, digital revenue Cameron King has announced the appointment of Alice Almeida as head of digital strategy and innovation for the business.
In this new role, Almeida will work across News Digital Networks Australia (News DNA) and national sales, focusing on developing projects that will reinforce and build on News’ role as a digital leader. She will also explore new opportunities with marketers using News Corp Australia’s data, consumer research and insights.
King said: “Alice is an innovative digital thinker and I’m delighted she has joined the team to lead our digital strategy. We offer mass reach and deep consumer relationships through our portfolio of digital brands, along with the media solutions for marketers to access them.
Almeida was formerly manager of innovation and insights at Hitwise, a leader in large-scale online data collection and consumer behavioural analytics. She is a media, consumer research and measurement specialist with 16 years’ experience in media holding a number of roles with some of Australia’s largest media companies including News Corp Australia, Nine Entertainment and the Seven Network. Over the past 10 years, she has held senior strategy positions with a focus on understanding and tracking digital consumer shifts and behaviours.
Over her career Almeida has held positions on both the IAB Measurement and Research Councils and has been instrumental in building Australian first research pieces.