Network 10 has reported its biggest ever streaming year in the first half of 2026, with 10 Streaming reaching 3.4 million Australians per month – up 34% year-on-year – according to figures released by the network.
Six of the top 15 regular entertainment shows in the 25 to 54 demographic aired on Network 10, the network said, including Have You Been Paying Attention?, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Australian Survivor, Taskmaster, and The Cheap Seats.
Streaming milestones across key titles
According to Network 10, record streaming audiences were recorded for MasterChef Australia, Have You Been Paying Attention?, The Cheap Seats, Gogglebox, I’m A Celebrity… Get Me Out Of Here!, Taskmaster, and the Formula 1® Qatar Airways Australian Grand Prix 2026.
The network reported MasterChef Australia averaged 859,000 national total viewers – up 13% year-on-year – with a streaming audience of 220,000, up 63%.
Have You Been Paying Attention? averaged more than one million national total viewers, ranking number one in its timeslot across total people, 25 to 54s, and 16 to 39s, according to Network 10.
I’m A Celebrity… Get Me Out Of Here! averaged 836,000 national total viewers, up 11% year-on-year, with its streaming audience rising 66% – a strong send-off for the franchise, which Network 10 confirmed in May that it would rest in 2027.
Taskmaster posted its biggest national total audience since 2024, with streaming up 77% year-on-year, the network said.
Sport delivers landmark results
The AFC Women’s Asian Cup 2026™ was the standout sports result of the half, according to Network 10, with the tournament reaching a national total of 6.4 million viewers – up 131% on the average for the 2025 CommBank Matildas matches.
The Matildas’ final against Japan reached a national total of 3.2 million viewers, with the network reporting it as its biggest event since the 2023 Melbourne Cup and its biggest-ever football match.
The Formula 1® Qatar Airways Australian Grand Prix 2026 delivered a record-breaking streaming audience, up 37% on 2025, with a national total of 3.7 million viewers tuning in across the weekend, according to the network.
The FIFA Series 2026™ Australia reached a national total of 1.9 million viewers, up 11% on the 2025 Socceroos match average, Network 10 reported. Across the 2025/26 season, the Isuzu UTE A-League Men and Ninja A-League Women combined to reach a national total of 4.4 million viewers.
Network response
Tamara Simoneau, VP Content, Paramount Australia, attributed the results to the breadth of the network’s slate. “Aussies are hungry for content that makes them feel something, and we aim to deliver – with the warmth and joy of MasterChef Australia, the edge-of-your-seat tension of Australian Survivor: Redemption, or the belly laughs courtesy of our hit comedies like Have You Been Paying Attention?, The Cheap Seats and Gogglebox,” Simoneau said.
She flagged further programming to come. “There’s more to come in the second half of the year with The Traitors launching in August, our brand-new comedy format, Parents’ Evening with Shaun Micallef, and the return of Australia’s original social experiment, Big Brother.”
Grant Madigan, VP Sales, Paramount Australia, said the first-half performance underpinned the network’s commercial offering.
“The breadth of what was performed for us in the first half of this year is what makes our commercial proposition so strong,” he said.
“From comedy and reality dominating the entertainment conversation – MasterChef Australia, Australian Survivor, Have You Been Paying Attention?, Gogglebox – to the sport that stopped the country – Formula 1® Australian Grand Prix, the A-Leagues, AFC Women’s Asian Cup, CommBank Matildas and CommBank Socceroos – we have given brands consistent, premium environments across the first half of the year.”
Madigan said the network delivered national audiences across free-to-air, streaming, subscription, and new platforms, including LG FAST Channels, with a unified sales team positioned for the second half.