Nine appoints Yahoo7’s Natalie Grabbe head of digital sales – Melbourne

Grabbe has been Yahoo7’s Victoria head of sales for the past two and half years

Nine has hired senior digital sales leader Natalie Grabbe to lead its Melbourne digital sales team.

Grabbe comes to Nine from Yahoo7 where she has been head of sales (Victoria) for the past two and half years.

“Over the past year we have been focused on finding the most senior digital specialists for our digital teams,” said Michael Stephenson, chief sales officer.

“Natalie is a fantastic addition to our team. She has an in-depth knowledge of the Melbourne market and will help to drive our Melbourne digital sales team in key areas of focus such as video and programmatic.”

Grabbe has also held senior sales roles for Fairfax where she was agency group director, and at The Guardian, where she was sales director for its US operations.

Grabbe replaces Anjuli Plozza who has been promoted as Nine’s head of strategy, Melbourne, leading the 9Powered offering in Melbourne.

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