Mutinex, Paramount, ABC among newest AANA members


Other new members include BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, and MECCA.

The Australia Association of National Advertisers (AANA) is adding 15 new members to its community.

The new members include the ABC, BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, MECCA, Mutinex, Murmur, OPTUS, Paramount, Revolution360, Volvo, v2food, and 7Eleven.

We are excited to welcome these exceptional brands and impressive marketers to the AANA family,” Josh Faulks, CEO at the AANA, said.

“Their expertise and insights will enrich our collective efforts to shape the future of a trusted and sustainable marketing industry in Australia.”

The AANA said it strives to foster collaboration, connection, thought leadership, professional development and responsible marketing and with its new members, will continue to build a diverse community that reflects the evolving landscape of the industry.

Rod Prosser, chief of sales at Paramount ANZ, said: “Joining the Australian Association of National Advertisers demonstrates Paramount ANZ’s commitment to delivering premium content in safe and regulated environments for our clients and audiences across our platforms.

“This partnership underscores our dedication to fostering responsible, innovative, and effective advertising. We look forward to contributing our expertise and collaborating on initiatives that will shape the future of the advertising landscape in Australia.”

The ABC said joining the AANA will allow it to continue to “take a leading role in the areas we operate in, to maintain the highest  standards for all of our activities.”

“Joining the Australian Association of National Advertisers enables us to contribute a voice on key issues as media evolves across different platforms, as well as providing access to training, events and growth opportunities for our in house marketing, media and creative teams,” Leisa Bacon, director of audiences at ABC, said.

Matt Farrugia, CCO and co-founder of Mutinex, added: “Since Mutinex was founded five years ago, we’ve worked closely alongside our partners and friends in the advertising industry to increase the value we can deliver to our customers. We’re pleased to join the AANA to deepen these ties and continue to support marketers in making the best investment decisions they possibly can.”

See also: AANA RESET recap: LEGO, Matildas, Barbie, AB InBev

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