Network 10 has reported a 16% year-on-year growth for its streaming platforms. It's biggest year to date. Increases in news viewership highlighting...
'We’ve got as many sponsors now as we’ve ever had, and it just shows the strength of the show'.
Rod Prosser: 'Our innovation reflects how we’re meeting the evolution of viewing habits head-on, ensuring we stay competitive across streaming, connected TV,...
Key insights for advertisers from the 2024 TV ratings survey year.
Strategic alliance paves the way for enhanced ad capabilities across Paramount’s ecosystem
McGarvey explains how ownership change presents opportunity, Prosser on sales initiatives
Solution will allow marketers to target and deliver audiences across every platform and program.
Kirk will be responsible for driving premium sponsorship revenue streams across Paramount Australia’s broadcast and digital media.
Other new members include BHP, BlackBay Lawyers, Carsales, DoubleVerify, Hismile, and MECCA.
The restaurant is a collaboration between Initiative, Mediabrands Content Studio, Paramount Brand Studio, and Endemol Shine Australia.
Prosser: "This is the first time I can stand in front of them [advertisers], and say, 'This is a true proposition' ......
Rod Prosser: "We have seen an unprecedented level of positive feedback."
Rod Prosser: "We are very different in this market"
Rod Prosser: "We have a really strong legacy via Network 10 with younger demographics"
