Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth...
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
Faulks: "Now is the time to innovate and drive growth."
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
The move is a result of community expectations of brands and government expectations that things need to change.
The rules recognise the subtle, embedded nature of influencer advertising directed at children