At a Thursday launch event this week, out-of-home company oOh! told advertisers they will be given the unrivalled ability to precisely engage consumers during their journeys through oOh!’s new offering, Smart Reach, as the company rebrands its data and insights capability, oOh! DataScience.
Smart Reach combines what oOh! is calling the most robust anonymised data sets available, enabling advertisers to maximise their media spend and reach 25% more buyer audience through targeting across the media landscape.
oOh! CEO Brendon Cook told advertisers Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours.
“This is the most robust data grouping by location anywhere in the world.
“Our data partners and data scientists have combined trillions of data points including 2.5 billion banking and purchase transactions annually, 18m weekly journeys and more than 3 billion geo-signals from mobile devices to tell a powerful story of who Australians are based on what they buy, and where they go and spend time in addition to where they live,” he said.
“The granular level of data enables razor sharp targeting to audiences who are more likely to buy – delivering on average 25% more buyers for advertisers putting their message in front of more of the right people.”
Cook added that on top of reaching consumers where they live and work, Smart Reach means brands can have their campaigns optimised and delivered across oOh!’s 35,000 strong network based on actual consumer journeys.
“Enabling audience rich and location specific data across the entire oOh! network means brands can use the best format, at the right location, at the right time to create a truly unmissable campaign,” he said.
oOh! chief customer officer David Scribner said Smart Reach enables brands to find the most powerful combination of oOh!’s network of assets and formats to maximise campaign performance.
“With Smart Reach, if an advertiser decided they wanted to target audiences based on their behaviour – for example those who frequent entertainment precincts – we are able to identify the areas people came from to attend the event, how they got there and where they went afterwards to target those audiences across our locations,” he said.
“When combining our transactional and mobile data, we now deliver stronger ROI results by understanding the performance personality of each of our assets and applying that at scale for advertisers.
Scribner said Smart Reach means advertisers can now plan, optimise, buy and create campaigns that engage more of their target audiences than ever before.
Cook said the introduction of Smart Reach is a significant milestone in oOh!’s ongoing commitment and investment in its data and insights strategy and is a game changer for the industry as a whole.
“Launching Smart Reach and the rebrand to oOh! DataScience has been four years in the making and is the result of more than 20,000 hours of development,” he said.
“We realised five years ago that reach and frequency wouldn’t be the ultimate measure. We wanted more understanding of audience at location.
“Our continued investment in the evolution of data and developing ways to use it within the business will help power our client performance over 35,000 assets across Australia and support our goal of oOh! as a priority media partner.
“The offering and the fact that we can now provide advertisers with the optionality to get to their audiences more effectively than any other media will play a big role in growing the out-of-home sector over the next few years.”
Cook spoke about the mix of media for a campaign as being the critical factor. “When we looked at campaigns with a budget of $1m or less, a lot of people would traditionally use digital and television. But in fact digital and out-of-home is the most effective combination for campaigns of less than $1m.”
• Magazine again clogs Sydney CBD streets as shoppers secure bargains
As Vogue Australia celebrates its 60th anniversary this year, the magazine celebrated another milestone this week, 10 years of Fashion’s Night Out.
The biggest retail shopping event in Australia returned to Sydney last night for its 10th anniversary with catwalks, in-store promotions, beauty bars and champagne on offer throughout the city centre.
The City of Sydney partnered with Vogue American Express Fashion’s Night Out and featured more than 600 retailers and brands generating a shopping frenzy in the CBD.
The evening was expected to generate more than $30 million for Sydney’s retail economy.
Pop-up stores, fashion forums and live performances made the evening an extra-special late night shopping experience.
Now an all-day event, Vogue American Express Fashion’s Night Out ran from 10am to 10pm across Pitt Street Mall, Martin Place, David Jones, Queen Victoria Building, Strand Arcade, The Galeries, and Castlereagh and Market streets.
This year’s event came after the recent launch of Vogue VIP, Vogue Australia’s new members-only experience, which gives subscribers access into the world of Vogue Australia.
Vogue subscribers were able to enjoy exclusive access to the Vogue Lounge and were gifted a goodie bag full of special offers from retailers.
Vogue Australia editor-in-chief Edwina McCann and the Vogue Australia team together with Lord Mayor of Sydney Clover Moore, American Express vice president brand, charge cards and experiences Naysla Edwards, David Jones Ambassador Jessica Gomes, David Jones Face of Menswear Tom Derickx, special guest Maddison Brown and industry VIPs officially launched VAEFNO with a celebration in Pitt Street Mall at 12.00pm including a live performance by CXLOE and the Vogue Dance Crew.
Pitt St Mall was turned into a NYC inspired block party. Metallic and monochromatic styling was the backdrop for an high energy, urban festival of live music, dancing and fashion in the heart of the CBD.
• Vogue VIP, Vogue Australia’s new members-only experience, which gives subscribers unprecedented access into the world of Vogue Australia, launched at VAEFNO.
Vogue subscribers were able to enjoy exclusive access to the Vogue VIP Members Lounge and received a The Daily Edited tote bag filled with gifts and retailer offers.
• American Express Card Members once again received $20 back when they spent $50 on their American Express Cards, up to three times on the night, at over 600 participating retailers. American Express hosted its signature luxe lounge pop up in Pitt Street Mall, where Card Members were able to relax and recharge.
• Official retail partner David Jones brought shoppers a night of style and entertainment with in store activations including pop-up bars, giveaways, a David Jones American Express lounge, styling, guest DJs, fashion offers, complimentary beauty treatments and much more.
• QT Hotels offered a shopping concierge service. Shoppers could dial a Director of Chaos via QT reception and a friendly Director of Chaos met them outside the Vogue VIP Members Lounge to collect their purchases and store them safely at QT while they continued shopping.
• For the first time in Sydney, the R.M. Williams Hut swung open its doors at VAEFNO. Shoppers could experience the pop-up workshop and check out the beautifully handcrafted leather products the brand has to offer. There were exclusive offers on R.M. Williams iconic boots and leather goods available at the pop-up.
• Vogue’s spin-to-win returned to VAEFNO 2019 giving shoppers who pre-registered and spent $100 or more on the day the chance to win a range of retail and hospitality prizes.
• The Max Factor team were sampling product throughout Pitt Street Mall, plus Australian Ambassador for Max Factor Liz Kelsh appeared on the Vogue stage talking all things beauty and make up with Vogue Australia‘s Remy Rippon.
• Thandi Phoenix performed live for shoppers at 8.00pm on the Vogue stage.
Top Photo: Pictured at VAEFNO 2019 opening: Naysla Edwards, Clover Moore, Jessica Gomes, Maddison Brown and Edwina McCann
• Hormones are racing, friendships are tested
Fremantle is taking its daily soap Neighbours beyond Ramsay Street with a unique spin-off mini-series commissioned by the show’s UK broadcaster Channel 5 and screened locally on 10 Play, called Neighbours: Erinsborough High.
The five-episode series, filmed at Fremantle’s Melbourne studio, goes deep into the teen experience for a group of students during the hectic final exam period. Hormones are racing, friendships are tested – but when a popular student goes missing, the turmoil escalates. It will explore issues universally troubling teens today – bullying, mental illness, sexuality, cultural diversity, parental and peer pressure, and teacher-student relationships.
Chris Oliver-Taylor, CEO Asia Pacific, Fremantle, said: “Neighbours is one of the most important dramas in Australian and British history, being able to spin off this iconic series and tell important stories to a young adult audience is an evolution we are all very proud of at Fremantle.”
Developed by Neighbours’ executive producer Jason Herbison and produced by Natalie Lynch, the series stars a mix of Neighbours regular cast members and newcomers.
Jason Herbison said: “Neighbours: Erinsborough High is an exciting opportunity to shine a light on one of our most iconic playing areas – the local high school. It’s long been an ambition to delve deeper into some of our workplaces and the characters who populate them. Who knows what we might do next?”
The 22-minute episodes will stream on Channel 5’s VOD platform My5, where Neighbours achieved its highest month ever in July 2019 for 16-54s and will also be available to Australian viewers on 10 Play from November 11.
Oli Thomas, VP, Digital Lead, Channel 5, said: “Neighbours continues to be a popular show which has brought enjoyment to audiences for many years, so it’s hugely exciting to bring its first ever spin-off series to fans in the UK exclusively on My5.”
Neighbours screens weeknights 52 weeks a year, making it the only drama production here and in the UK to broadcast continually throughout the year.
• Never seen the reality classic The Shire? Now is your chance
Network 10 and Endemol Shine International have announced a partnership that sees more than 1000 hours of free content added to 10’s streaming platform 10 Play.
Australians can now discover, or re-discover, old-school and international favourites on 10 Play including:
• Police drama RUSH
• Psychological thriller Wake in Fright
• Political dramedy Party Tricks
• Reality TV series The Shire
• Serial drama Out Of The Blue
• One Born Every Minute UK
And for the first time, Australians can now dive into the World of MasterChef with every season of MasterChef Australia plus seasons from international versions in the US and UK including Junior, Professionals and Celebrity.
Network 10’s general manager, digital Liz Baldwin said: “We’re really excited to be bringing some of our most memorable series back for audiences to enjoy, and to also be hosting popular international series like MasterChef US and One Born Every Minute UK.
“The addition of these shows deepens our 10 Play library giving more reasons for audiences, particularly our under 50s, to explore and discover our content.”
Endemol Shine International’s sales director for Australia and New Zealand Lyle Bettson-Barker said: “ESI is delighted to be working with 10 Play to not only showcase some great Australian programming, but international versions of fan favourite MasterChef and award-wining documentary series One Born Every Minute UK.”
10 is delivering larger than life reality of Sydney’s Crazy Rich Asians and I Am…Roxy!, to the heart-warming My 80 Year Old Flatmate and the hilarious Part Time Privates.
2019 Pilot Week begins Sunday September 8, but it will go ahead without Catfish Australia which was cancelled due to a lack of suitable talent.
Featuring Casey Donovan and Patrick Abboud, the local reboot of the American reality show called for people to apply who were in a relationship with someone who they hadn’t met yet, and were beginning to suspect wasn’t real, or people who were currently lying about their identity to someone. Catfish was going to be produced by Eureka Productions.
Network 10 chief content officer Beverley McGarvey said when announcing the 2019 schedule: “We were so thrilled with the quality and creativity we achieved with our partners in the production community for Pilot Week last year. We can’t wait to see how this year’s projects deliver.
“It is clear that more domestic content is what our audiences really crave, and we are working hard to ensure we can provide an innovative and diverse slate of local shows.”
Two mothers at a local primary school decide to start a home-based private investigation business so they can enjoy flexible working hours. As their business unexpectedly thrives, they find themselves thrown deep into the world of working ‘undercover’; moving between school pick-ups, dance group and lunch orders, to threesomes, insurance fraud and failed relationships. Starring Heidi Arena and Nicola Parry.
Produced by CJZ. CJZ executive producers Toni Malone and Nick Murray. Network 10 executive producer Paul Leadon.
Money, shopping, cars, events and glamour. Sydney’s Crazy Rich Asians follows the opulent lives of six very “extra” characters and their local fixer who waits on their every want and need…no matter the cost.
Produced by Screentime, a Banijay Group company. Screentime executive producer Johnny Lowry. Network 10 executive producer Paul Leadon.
No publicity is bad publicity. Delve head first into the daily madness of PR guru, publicist, talent manager, reality star, author and mum-of-two, Roxy Jacenko. This entertaining and comedic access-all-areas pilot pries into Roxy’s everyday life behind her world of high glamour and outrageous excess.
Produced by Matchbox Pictures and Two Scoops Media. Matchbox Pictures executive producer Debbie Byrne. Two Scoops Media executive Producer Michael Wipfli. Network 10 executive producer Ciaran Flannery.
It’s reality TV with heart, as older Aussies offer cheap rent to hard-up millennials in exchange for company and help around the house. Creating surprising friendships and mutually-beneficial relationships, it’s a look into what can happen when you take the leap across the generation gap.
Produced by Screentime, a Banijay Group company. Screentime executive producer Johnny Lowry. Network 10 executive producer Paul Leadon.
After getting a tick from last year’s Pilot Week, 10 axed Saturday Night Rove after just two episodes.
By Andrew Mercado
That is not a good omen for this year’s contenders but Part Time Private Eyes (Tuesday) is a no-brainer. Thank God You’re Here duo Heidi Arena and Nicola Parry are hilarious as daggy private investigators and they have the comedy chops to lead an Aussie sitcom – go for it!
For the others, 10 is returning to 2012, a pre-Netflix era when it was hoped Being Lara Bingle and The Shire might resonate with viewers. Sadly, they did not, but that is not stopping 10 from trying out three more freak shows.
First up, there’s Sydney’s Crazy Rich Asians (Sunday), which is an odd title for a show mostly about a non-Asian party organiser called Karim. Let’s also hope Warner Bros doesn’t sue them for trashing their hit title because the movie had a storyline with interesting characters. Sydney’s version is so devoid of a plot, it makes a model with a six-pack teach a swim class, and then brings him back for a blind date at the Opera House. Neither storyline goes anywhere, because how can you compete with that old reality show standby, the “entrepreneur” who runs a “male entertainment business”. Because doesn’t every crazy rich Asian woman want a tattooed stripper hanging off them to improve their social standing in Sydney?
Don’t miss: Mercado on Monday with Pilot Week part two
• Thursday sports smorgasbord drives crowds to Nine, Seven
• Thursday love smorgasbord keeps crowd at 10’s The Bachelor
• A Current Affair does good…real good, viewers and bank help out
By James Manning
• Seven News 837,000/779,000
• Nine News 781,000/790,000
• A Current Affair 711,000
• ABC News 567,000
• 7.30 461,000
• The Project 265,000/428,000
• 10 News First 329,000
• The Drum 145,000
• SBS World News 131,000
• Sunrise 302,000
• Today 199,000
Home and Away ended the week on 442,000 (four markets only) after three nights close to 650,000 or less.
The first match of the 2019 AFL finals series was live on Seven from Perth last night. The one-side match saw West Coast cruise to victory. The audience was 633,000.
A pro-gun grandmother and then the release of prisoner Michael Guider were the lead items on A Current Affair. The Thursday audience was 711,000 after audiences between 805,000 and 728,000 earlier in the week. The big news of the week for ACA though was what happened to mum and wife Caroline Boileu after the program revealed earlier this week that ANZ was threatening to sell her house as she cared for her terminally ill husband. The bank relented and gave her an interest-only rate of 2.7% and a GoFund me page raised $25,000. Then a mystery viewer came forward with an additional $50,000!
Nine then had a big night of live sport with NRL and cricket.
The NRL match between Souths and the Roosters did 360,000.
The second day of the fourth Ashes Test featured the continuation of the Steve Smith show. The run feast helped keep viewers out of bed with the second session featuring Smith walking back to the pavilion before umpires called him back after being given out on what was a no ball. He lived to sail past 200 again. The first session drew 623,000 with 415,000 staying on for the second session.
The Project too had a story about a family member caring for another and Waleed Aly’s report was the highlight of the Thursday episode that did 428,000 after 7pm.
Despite live sport on offer on Nine and Seven, 10’s Thursday numbers held up reasonably well with 633,000 watching The Bachelor, and then 607,000 watching Gogglebox. Both crowds were down close to 100,000 week-on-week, yet the two shows were one and two in the key demos.
Escape From The City was on 342,000 with the house hunting in Daylesford, Victoria.
The numbers dipped here too with Going Places with Ernie Dingo on 129,000 followed by Gourmet Farmer on 106,000.
|ABC KIDS/ ABC COMEDY||2.0%||7TWO||3.2%||GO!||1.7%||10 Bold||2.7%||VICELAND||0.8%|
|ABC ME||0.5%||7mate||7.1%||GEM||6.7%||10 Peach||1.7%||Food Net||0.7%|
|7Food||0.8%||SBS World Movies||0.4%|
|ABC||Seven Affiliates||Nine Affiliates||10 Affiliates||SBS|
|ABC KIDS/ ABC COMEDY||3.2%||7TWO||5.9%||GO!||3.3%||WIN Bold||3.6%||VICELAND||1.0%|
|ABC ME||0.8%||7mate||4.0%||GEM||9.1%||WIN Peach||2.1%||Food Net||0.8%|
|ABC NEWS||1.1%||7flix (Excl. Tas/WA)||2.2%||9Life||2.0%||Sky News on WIN||1.2%||NITV||0.1%|
|7food (QLD only)||0.3%|
16-39 Top Five
18-49 Top Five
25-54 Top Five
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
TPG Telecom has given a taste of what will happen next week in the much anticipated Federal Court case challenging the competition regulator’s ban on TPG’s $15 billion merger with Vodafone Australia, reports The AFR’s Tony Boyd.
The case, which is being heard by competition specialist, Justice John Middleton, is a test of the Australian Competition and Consumer Commission’s ’s new approach to merger approvals.
Every ACCC decision about a merger considers the counter-factual position to the merger not going ahead. But until now the ACCC made assumptions about future market structures without introducing the concept of “potential” competitors.
TPG’s results confirmed the profit squeeze caused by NBN was severe in the year to July 31. Gross profit in the consumer segment declined by $62.6 million. This was partly offset by $20.8 million in lower employment and overhead costs.
Nine Entertainment boss Hugh Marks wasted no time getting out of town after Monday night’s controversial $700,000 Liberal Party fundraiser at Nine’s Willoughby studios, reports The Australian’s Margin Call.
By Tuesday, Marks and his long-serving head of investor relations Nola Hodgson (of UBS pedigree) were jetting offshore on their planned full-year results roadshow to talk up the $3.4bn Nine post-merger story to international investors.
That’s left Marks reading reaction to his partisan party from afar as his flustered executive team deals with the fallout back home.
One of those executives is Nine’s new chief financial officer Paul Koppelman, who kicked off the next phase of his bean counting career on Monday.
Disney’s upcoming Disney+ streaming service will reach 82 million subscribers worldwide by 2024, according to a forecast from Digital TV Research, reports The Hollywood Reporter.
“Netflix’s dominance of global SVOD is falling, although the company will add 79 million subs between 2018 and 2024 to take its total to 219 million,” it said in its report.
Simon Murray, principal analyst at Digital TV Research, highlighted: “This comes despite the onslaught from new global players.” Netflix has invested in local productions in various parts of the world as foreign markets have become a key driver of user growth for the streaming giant.
Amazon Prime will in 2024 rank second with 127 million subscribers, with Apple reaching 13 million, the firm projected.
In terms of SVOD revenue though, Disney will rank ahead of Amazon, according to its forecast. Netflix’s revenue will more than double from $15 billion in 2018 to $35 billion in 2024 despite subscriptions only climbing by 57 percent, predicts Digital TV Research. It sees Disney+ generating $7.4 billion in revenue by 2024, ahead of Amazon’s estimated $6.0 billion.
Netflix will account for 23 percent of the global SVOD subscriber total, Amazon Prime for 13 percent, Disney+ for 8 percent and Apple for 1 percent, according to the report.
Scott Morrison has rebuffed media organisations and legal experts who are concerned about press freedom in Australia, declaring there were enough protections for whistleblowers and the role of a robust media was not under threat, reports The Australian’s Greg Brown.
The Prime Minister said the Australian Federal Police was “just doing their job” in raiding the Canberra home of Australian Signals Directorate officer Cameron Gill, who is married to Australia’s ambassador to Iraq, Joanne Loundes.
The AFP has refused to say whether the raid was related to the investigation into News Corp Australia journalist Annika Smethurst, who reported leaked material suggesting the ASD was, for the first time, considering surveilling Australians. When asked if there were enough protections for whistleblowers, Morrison said: “Yes”.
Neurosurgeon Charlie Teo has responded to a newspaper report on Thursday accusing him of inappropriate conduct and attacking his professionalism, reports The Australian.
The article in Nine’s The Sydney Morning Herald and The Age interviewed several unnamed doctors who accused the surgeon of inappropriate actions and gestures while operating. The publications also quoted unnamed colleagues claiming Dr Teo charged excessive fees and performed unnecessary surgeries.
“I am incredibly surprised and tremendously disappointed by the article published today,’’ he said in a statement posted on his website.
“Particularly disturbing was the evident lack of legitimate research, the use of nameless sources, the staggering number of inaccuracies and ultimate failure to provide a fair and balanced story.”
Beloved TV presenter Kylie Gillies has lifted the lid on how she remains in jaw-dropping shape at 52 in a new interview and sizzling photoshoot for Who magazine, reports News Corp.
The Morning Show co-host of more than 12 years and mum-of-two told the publication she’s proud of her age and will never attempt to hide it.
“I’m at a stage in my life where I feel quite comfortable in my own skin,” she said.
“For every extra line or crow’s foot … guess what? It comes with a bonus offer … of extra knowledge, empathy, wisdom.”
She also shared what her “day on a plate” looks like, revealing she was exercising hard for six weeks to prepare herself for the sexy underwear shoot in which her long, toned legs and sculpted arms are showcased.
This week marks 40 years since Simon Townsend’s Wonder World premiered on Network 10, reports TV Tonight.
In a rare interview with TV Tonight, 73 year old Townsend recalls his pioneering children’s current affairs show.
Wonder World ran on 10 from 1979 until 1987. Screening five afternoons a week, it employed 17 reporters over its life span, producing some 8000 stories and nearly 2000 episodes.
Amongst its reporting team were Angela Catterns, Jonathan Coleman, Edith Bliss, Hugh Piper, Sheridan Jobbins, Maurice Parker and Alita Fahey.
Townsend had worked as a newspaper reporter, and had been conscientious objector against the Vietnam War, before he met A Current Affair host and producer Mike Willesee at a dinner party.
“I liked him a lot. He invited me in for a talk and on the basis of one interview he said, ‘When do you want to start?’ I said, ‘Right now!’” he recalls.
These days Townsend is retired and has endured his share of health battles.
“I’m very well but a couple of years ago I suffered five strokes. I don’t walk very well, sometimes with a wheelchair or a stick. But I feel very well.”
And once a storyteller, always a storyteller…. News and Current Affairs are still his preferred viewing habit.
“I watch a fair bit of Foxtel and still, five nights a week I watch A Current Affair.
“Sometimes I think, ‘We did that story years ago!’”
Visit the National Film and Sound Archive curated collection celebrating 40 Years of Simon Townsend’s Wonder World.
The online-exclusive collection features rare and memorable moments from the show, documents, artefacts, scrapbooks, images and letters. Items were supplied by Townsend plus Jonathan Coleman and former Mediaweek TV columnist Harvey Shore.
The first print issue of The Face, which is back after a 15-year hiatus, will hit UK newsstands on Friday. It will feature four big names from the world of music on its inaugural covers: flamenco-pop star Rosalia, US rapper Tyler, the Creator; former One Direction star Harry Styles and British-Albanian singer Dua Lipa, reports The Guardian.
Given The Face was originally a music mag “first and foremost”, according to the editor, Stuart Brumfitt, he wanted to relaunch with music covers. But it felt right not to have just one star. “We didn’t feel like right now there was necessarily one person who defined the moment for us. We just like the fact that pop music is having this incredible moment and there’s such a great range of characters.”
Bringing back such a cultural titan, which at its peak sold 70,000 copies a month, is a big task, but Brumfitt is “just excited really, not daunted at all”. Having launched the website in April, the team have had, he says, “a good few months of finding out what kind of content we want to create and what kind of stories we wanted to tell, what kind of images we like”.
The magazine’s 24-year run came to a complicated end in 2004 and there have been questions raised about the wisdom of relaunching the magazine at all, but specifically about relaunching a print publication in a digital age. Brumfitt, however, has no qualms: “I just think a magazine like it needs to exist.”
The NRL is on the verge of securing the legendary Tina Turner to once again become the face, voice and big spiky hair of the game, reports The Sydney Morning Herald’s Tina Turner.
Next season will mark 30 years since Turner’s “Simply the Best” became rugby league’s enduring anthem, and it can be revealed NRL powerbrokers are in serious talks with her long-time manager, Roger Davies, about getting the party started again.
If the deal is done, it’s expected that Turner will record voiceovers and feature in an extravagant marketing campaign to celebrate the anniversary.
The NRL hopes she will come to Australia at some point, although that is unlikely. Turner, 79, is fiercely private and rarely makes public appearances.