Friday October 29, 2021

Lexlab
Lexlab’s Alfie Lagos on the undervalued part of digital advertising

By Trent Thomas

“Lexlab was specifically created to focus on supporting teams with a paid digital strategy implementation piece.”

The IMAA, the national, not for profit industry association for independent media agencies launched last year.

Since then it has continued to grow its membership base and make a series of big announcements, including its trade credit deal and a number of new media partners.

Mediaweek has been profiling members of the IMAA – previous features can be found here. This week we spoke to Alfie Lagos, the founder and director of Lexlab.

Lexlab has been in operation since 2018, and follows Lagos’ 15 years in the industry, specialising in digital media implementation, which he describes as the heart of his passion.

“I don’t know if I was dropped on my head as a baby or something, but I really have a passion for digital paid advertising implementation, and building strategies. Having done that both locally in Australia and in the UK as well really made me realise how undervalued the doing part of digital advertising is. Understanding that is one of the largest pain points for agencies and brands, Lexlab was specifically created to focus on supporting teams with a paid digital strategy implementation piece.”

Since the agency’s launch, it has been doubling its revenue year on year after refining its business model to be more specific. This started with Lexlab signing IGA as one of its founding clients.

“We had IGA on as a digital partner doing some media buying to supplement a few of their stores to drive engagement and put bums through the door. That was a really foundational client of ours, we also worked with a couple of agencies. We’re very much a word of mouth business. We don’t actually do any prospecting advertising ourselves, we really lean on word of mouth to drive our business. Outside of IGA, through agency referrals, we got a run-in with some fairly major movie distributors around the country. Clients like Rialto Distribution and Umbrella Entertainment is where we’ve gone recently.”

His identification of the issues around digital advertising implementation is what led Lexlab to create its own digital planning platform.

“We’ve developed our own digital planning platform called Lablogic which uses historical data and results to predict and plan digital strategy. We use that internally at the moment, but we are planning in 2022 to roll that out to be a platform that our clients can use. So they can leverage our data that fuels all the results of our business for themselves. We’ve got a big footprint of agencies that use us as a turnkey solution.

“We know it works because we got the number one box office theatrical release in Australia for two weeks running last year with its predictions. We have a fairly decent client base of movie distributors that use Lexlab for movie releases, both cinema home entertainment and the rest.”

Lagos said that the company’s proposition ultimately boils down to digital implementation and the doing piece of digital advertising.

“There’s a lot of talk around being full service and we tend to complement any existing offline creative agency and we can actually be that piece that bolts on to them. That’s the difference between us and other agencies is that we can actually partner with them to do digital better.”

The IMAA

Lamos is a big fan of the IMAA. He said he initially joined due to the trade credit insurance deal, but feels that Lexlab and the organisation go hand in hand.

“I’ve got huge respect for people who own and run digital agencies. My historical bread and butter have been dealing with agencies, and so Lexlab joining the IMAA is such an alignment of collaborative based values. They are there to help agencies and Lexlab is here to help agencies. We know a lot of the agencies that are already on the list, but we’re really looking forward to working more with some of the other ones.”

news corp
News Corp Consumer Travel Trend Forecast shows a bright future for travel

Data came from the News Travel Network, and a consumer survey of just under 1,000 people.

News Corp Australia has released findings from its News Travel Network Consumer Trend Forecast for January to June 2022, an insight into the 10 million Australian travellers who engage with News Corp Australia’s brands every month.

Data comes from the behavioural data from the News Travel Network audience, combined with a recent consumer survey of just under 1,000 people to understand sentiment, intent and motivating factors in booking both domestic and international travel. The biannual Trend Forecast is overlaid with global and domestic research and the insights of the company’s senior travel editors to predict the key consumer travel trends that will shape the next six months.

The results were announced at an online event on October 28.

Merrick Watts opened the event by joking about the economic impacts that would result from Australians being allowed to go back to Bali – duty free rum, neck tattoos, and neck tattoo removal are all predicted to go up.

He then lead in to the panel of News Corp Australia travel industry experts including Fiona Nilsson, News Corp Australia’s managing director, food and travel; Kerrie McCallum, editorial director – premium food & travel; Kirsten Galliott, head of content – travel & luxury, Medium Rare Content Agency; Penny Hunter, editor, Travel+Luxury Weekend, The Australian; and Vanessa Brown, travel editor, news.com.au presented the consumers trends.

First up was Fiona Nilsson talking about the seasonal snapshot, and giving an update on how much interest in travel has spiked. New Zealand is the top destination people are planning, followed by the USA and England.

It’s not just international travel that has people excited though: “Half of those planning travel are planning both international and domestic trips,” she said.

Speaking about Return to Planning was Kirsten Galliott. The prospect of international travel is re-energising Australians and confidence is starting to return with 49 per cent of Australians surveyed currently confident in booking overseas travel. Over the next 24 months, consumers intend to take an average of nine holidays, four within their home state, three interstate and two internationally. 

For the people who are hesitant about getting back out? “The FOMO is really going to hurt!”

Kerrie McCallum then stepped up to speak about Experience-Stacking, which is  cramming as many experiences as possible into one trip to make the most of their holiday. “Fun is my number one priority for the year ahead!” she said.

Pent up demand and delayed gratification has culminated in the ‘mega-trip’ for consumers as 48 per cent see travel as an opportunity for once-in-a-lifetime experiences that they’ve missed due to Covid, and for 54 per cent it is about having as many experiences as possible. “Anything that requires a booking or a ticket is the domain of experience stackers,” said McCallum.

Up next was Penny Hunter speaking about Meaningful Moments. Consumers have missed or delayed celebrating big life moments and have spent limited quality time with family and friends, and travel provides the opportunity to re-engage and truly appreciate loved ones. Almost one in three consumers intend to take more multi-generational family holidays, this is being driven by millennials – 46 per cent amongst 25-39 year-olds. 

“There’s a sense now of really wanting to make up for lost time. Travel suddenly has a heightened emotional currency,” said Hunter.

Finally, Vanessa Brown spoke about Outside the Comfort Zone. After a year where people have experienced emotional upheaval and a sense of ‘feeling stuck’, some travellers will be looking to expand their boundaries and step outside their comfort zone. 40 per cent place high importance on learning, challenging themselves and growing through their travels. This sentiment is highest amongst 18-39’s and also high income households. 

Brown said that word of mouth will be a significant part of this, with people able to “finally head to that festival their mate raved about in 2019, or head to that sporting event they watched from their couch last year.”

Merrick Watts then hosted a Q+A with the panel.

Video and Data

Fiona Nilsson also announced the launch of commercial products focused on video and data, evolving the News Travel Network’s video proposition to inspire, aid consumer planning and even book from within video content, and continue to enrich targeting options through the News Connect platform. 

Interactive Itinerary – A new interactive video format to assist consumers in the planning phase. Having selected the relevant tour or experience, the content is designed to promote all elements and inclusions plus drive further discovery and enquiry through branded elements. Creating unparalleled engagement with audiences who control their pathway through the content with relevant information and links to help them plan.

Bookable Video – Branded travel video content creates opportunity for a variety of interactive touchpoints and all within the video player experience. Allowing audiences to engage directly with contextually relevant products, brands have the ability to add information links to an inspirational list, provide more information on a destination, drive consumers to enquire or enter a competition and importantly, give consumers the opportunity to book the latest hot deal. 

Travel Targeting – Clients can find the right audience target for their strategy with a raft of new first party data segments via the News Connect platform from next week. There are 128 new segments including people with a high level of intent on destinations, accommodation, travel type and interests. 

Along with the destination information and consumer trends, four key insights were identified to assist the travel industry with their planning.

• Appetite to travel is bigger than ever but demand is still very short-term – 68 per cent of travel intenders are still yet to book anything for their next holiday.
• Half of Australians still lack confidence in international travel but under 40 represent a big opportunity – 70 per cent of 18-39 year olds have some level of confidence in booking international travel.
• Travel may be opening but complexity means expertise is a currency to be traded on – One in three travellers agree that due to the complexity in travel now, they are seeking expert help more than ever.
• Travel motivators and what Australians are seeking in a travel brand are still anchored in the impacts of Covid and lowest price is not a deciding factor – Top travel motivators are about safety, connection or getting away from stress. Top reasons for selecting a travel company – value, reliability, flexibility, customer service, with lowest price ranked 9th on a list of 13.

Meta
Facebook confirms name change to Meta: A social technology company

Mark Zuckerberg: ‘We are at the beginning of the next chapter for the internet’

Today at the Connect 2021 event, Facebook CEO Mark Zuckerberg confirmed a name change to Meta.

The brand that will bring together apps and technologies under one new company name.

This release from Meta details the switch:

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.

Our annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, Meta, on December 1. Today’s announcement does not affect how we use or share data.

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Meta

A founder’s letter from Mark Zuckerberg said in part:

We are at the beginning of the next chapter for the internet, and it’s the next chapter for our company too.

To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.

Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people.

I’m dedicating our energy to this — more than any other company in the world. If this is the future you want to see, I hope you’ll join us. The future is going to be beyond anything we can imagine.

Read Zuckerberg’s letter here.

Will Easton, managing director, Australia and New Zealand, Meta, commented this morning:

“The metaverse is the next evolution in online social technology and will help us connect in ways not yet possible today. While nothing beats being together in person, recent months have highlighted how, when that’s not possible or practical, the digital world can still help us feel connected. The metaverse will help us get closer to feeling that in-person presence through sharing a space rather than a screen.

“Facebook isn’t going to build, own or run the metaverse on its own, we will be collaborating at every stage with policymakers, experts and industry partners. There are already a wealth of Australian companies and creators working in this space, including fashion designers, gaming and VR experience creators, academics and marketers experimenting with new immersive formats. Australia has an opportunity to be on the forefront of this technology even at this early stage of its development.”

The Locals' Guide
SCA launches The Locals’ Guide interactive speaker skill in Sydney

It is the first of The Locals’ Guides to include dining and retail.

SCA has announced that following a successful trial in Queensland, The Locals’ Guide has launched as an interactive smart speaker skill in Sydney. The voice-activated guide, developed in partnership with American Express, will showcase locally owned dining and retail businesses across Sydney that form the American Express network, as part of its annual ‘Shop Small’ campaign. This will be SCA’s eleventh market providing hyper-local information via voice assistants and smart speakers.  

American Express’ Shop Small movement, launched in Australia in 2013, is dedicated to connecting Australian shoppers to the small businesses that help our local communities thrive – which is now more important than ever. 

The Locals’ Guide is an Australian-first, interactive, voice activated guide accessible through smart speakers with up-to-date events-based content, professionally voiced by SCA talent. The smart speaker skill is available on all Google and Alexa enabled devices, as well as via Sonos and Android Auto. 

Launching in partnership with American Express, The Locals’ Guide has been customised to Sydney as it emerges from lockdown. It is the first of The Locals’ Guides to include dining and retail, allowing users to discover a showcase of locally owned restaurants and shops in areas across Sydney.  

By asking a smart speaker or smart assistant to, “open The Locals’ Guide to Sydney”, users will be offered a curation of local events and family activities, with bespoke content featuring more than 100 American Express-accepting businesses in Sydney and its surrounds.  

Users of The Locals’ Guide voice skill also have the option to instantly receive an email with a direct link to the showcased event or small business they are interested in. Alternatively, they can continue interacting with the skill to learn about other events and businesses. 

Launched initially in Brisbane in March this year, The Locals’ Guide has since rolled out across Queensland in partnership with Tourism Events Queensland’s “Good to Go” campaign. 

Jeanna Manifold, head of SCA’s The Studio Brisbane and an Australian Ambassador for the global Women in Voice network said: “Since our initial launch, we’ve created thousands of smart speaker conversations with Queenslanders to showcase events and activities throughout the Sunshine State. The duration of each conversation and the rate of returning users were both much higher than we had anticipated. We’re beyond excited to bring the smart speaker skill to life in Sydney in partnership with Amex to support small businesses at this crucial time.” 

The Locals’ Guide to Sydney launches this week. The Locals’ Guide is also available as a series of shortcasts across 20 locations on the LiSTNR app.

Australia Unplugged
ARN’s latest Australia Unplugged research shows pandemic impact on consumers

The pandemic has driven trends in consumer mindsets and behaviour.

ARN has released the latest findings from its Australia Unplugged research series – Catch-Ups & Couches. The latest study gives ARN’s brands in the Entertainment and Leisure sector insight into the most impactful way to use audio to grow their brand connections with consumers as Australia moves into a post-lockdown world.

The Catch-Ups & Couches research showed consumers’ notion of entertainment has changed as a result of the pandemic. Over the past 12 months, entertainment trends, which are influenced by emotion and access, have been shaped by two distinct audiences – those in lockdown and those who aren’t.

Consumers in lockdown tended to experience more negative emotions and their restricted movement saw them seeking out entertainment related to in-home creature comforts. The research showed they were 1.2 times more likely to order takeaway or home delivery on a weekly basis than people not in lockdown. They were also more likely to have a wider range of paid streaming subscriptions.

The findings of the study also showed the pandemic has driven, and will continue to have an impact on, trends in consumer mindsets and behaviour, particularly around entertainment choices.

Whether emerging from lockdown or free from restrictions, all Australians are actively seeking out more uplifting content to offset the realities of today’s world, but the desire to stay informed remains high.

Consumers intrinsically know audio is a reliable channel to elevate mood:

• Seven in 10 consumers think radio educates and informs them1 and 64% of listeners feel radio keeps them connected with their local community.
• People feel twice as happy when listening to radio (compared to consuming no media) and this positive feeling extends to ad-breaks – enhancing ad engagement by more than 30%.
• Radio increases brand relevance by 37% for in-home entertainment services led campaigns.
• 44% of podcast listeners say their opinion of a company is more positive when they hear it mentioned on a podcast they regularly listen to.
• 50% of people are listening to more audio entertainment than ever before.

ARN’s commercial strategy director Kristen Le said, “The Australia Unplugged series has delivered a unique insight into what matters most for consumers as well as their changing behaviours and attitudes, particularly as they seek to elevate their mood and stay informed in a post-lockdown world. I don’t think last year anyone could have predicted how enduring the effects of the pandemic would be, but armed with our research intelligence and audio expertise, ARN is working with brands and our client partners to adapt and create new strategies to deepen their connection with consumers and their changing needs.”

ARN will release further findings from the Australia Unplugged research series in line with upcoming media planning cycles. 

Australia Geographic Travel
Australian Geographic and Insight Australia Travel launch travel platform

Australian Geographic has acquired 50% of the travel company.

Australian Geographic, which for over 36 years has shared the essence and spirit of Australia through its stories and photography, has acquired 50% of the travel company, Insight Australia Travel, to launch Australian Geographic Travel.

Australian Geographic travellers will now be able to immerse themselves in landscapes, bird watching, hiking and active wildlife conservation projects, all whilst enjoying authentic and supportive interactions with local people and Australia’s ancient First Nations culture. 

The small group tour options cover many Australian destinations including Arnhem Land and the MacDonnell Ranges in the Northern Territory, The Daintree Forest, Cape Tribulation and Fraser Island in Queensland, Raymond Island and East Gippsland in Victoria, Eyre Peninsula and Kangaroo Island in South Australia, Maria Island and Bruny Island in Tasmania, the Stirling Ranges and Ningaloo Reef in Western Australia, plus many more. Australian Geographic Travel currently offers a choice of over 30 itineraries all bookable via the Australian Geographic website.

Insight Australia Travel has been operating for almost 20 years curating and delivering Australian itineraries. Founder and managing director of Insight Australia Travel, Birgit Bourne, will also head up Australian Geographic Travel. 

“Insight Australia is absolutely delighted to be teaming up with Australian Geographic to extend our strong international presence to also offer small group sustainable Australian experiences to nature and culture lovers from around the globe,” she said.

“Australian Geographic Travel will explore and enlighten while respecting and preserving the diversity and beauty of local wildlife, landscapes, culture and people. Our travellers want an experience with purpose and to develop a deep connection with a destination by supporting and respecting its environment. We are committed to sustainable travel and our travellers will play an active role in contributing to conservation projects around the country.” 

Jo Runciman, managing director of Australian Geographic said: “Australian Geographic Travel will allow us to foster an even deeper relationship with our audience by connecting them with the natural experiences they crave. This is a unique opportunity to not just read about the awes of the great Australian landscape, wildlife and wilderness, but to actually live it.”

Domain
Domain appoints Rebecca Darley as new chief marketing officer

Darley has over 20 years marketing experience.

Domain has announced the appointment of Rebecca Darley to the role of chief marketing officer, effective 7 February 2022.

Darley has over 20 years marketing experience across globally recognised brands spanning the retail, telecommunications, financial services and consumer electronics sectors. Most recently, Darley has been general manager business strategy & marketing at CommSec, responsible for the digital transformation strategy of Australia’s largest online trading platform. Prior to CommSec, Darley held various roles at Westpac Group including head of marketing for St George Bank, head of home loans marketing for the Group’s portfolio of brands, as well as leading one of Westpac Group’s innovation labs.

Darley will be responsible for leading Domain’s marketing division spanning consumer and trade marketing, creative, digital, content, publishing, communications and PR.

“I’m thrilled to be joining Domain at a time of significant digital innovation and growth. Harnessing data, innovation and some of the most exceptional talent in the industry to deliver value for the 9.6 million Australians that rely on Domain to inspire confidence for all of life’s property decisions creates new and exciting opportunities to take Domain’s presence in the market to the next level,” said Darley.

In welcoming Darley to the team, Jason Pellegrino, managing director & CEO at Domain commented: “Rebecca is an experienced senior executive who will be a strong addition to the Domain leadership group. The role of chief marketing officer reflects the strategic importance and growth potential of our unique offerings like off market listings and app features, ensuring Domain continues to deliver value and do more for our customers at every stage of their property journey, and is another step forward in our Marketplace model where our solutions work better together. I look forward to working with Rebecca and the Domain Marketing team to bring these to life for consumers, agents and organisations.”

Hold Aussie Music
Hold Aussie Music: Campaign to get Aussie tunes on call waiting systems gets louder

Supporters nominate 30 organisations in Australian Music Month.

The Hold Aussie Music campaign is getting louder. November marks Australian Music Month and momentum is gathering to encourage organisations to play and pay for Australian music on their call-waiting systems, instead of using royalty-free tunes.

Between November 1 and 30, Hold Aussie Music is targeting 30 Australian businesses to commit to playing Aussie music for their customers while they wait patiently on hold. Banks, retailers, government agencies, publishers, insurance firms, airlines, electricity and telecommunications companies feature strongly on the list.

With November providing the perfect opportunity to celebrate all things Australian music, including the ARIA Awards, businesses are urged to commit to changing their on-hold tunes year-round in support of an industry decimated by Covid-19.

The idea for Hold Aussie Music came to media professional Karen Eck (pictured above) when she was left on hold for 7 hours and 19 minutes on a call with an airline listening to the same infuriating, 15-second tune on endless repeat.

It got her thinking: What if they used songs that were the best of Australia’s emerging and established artists instead? We could save customers’ sanity and support the music industry at the same time.

Hold Aussie Music

Eck was encouraged by friends and industry colleagues to start a Change.org petition, which continues to garner enthusiastic support around the country with close to 10,000 signatures.

“Hold Aussie Music is an opportunity for any business to create a positive and engaging customer experience. It is an extension of their brand,” said Eck.

“By having their music curated to an all-Aussie playlist, big business and all levels of government are contributing to the livelihoods of local music creators through their OneMusic Australia licence fees,” Eck added.

“There are specialist services that report playlist data to OneMusic every three months and these particular licence fees are split up finitely, track by track, creator by creator. Customers get a better experience, and with live performances slowly opening up, they may choose to go out and see a band they discovered while waiting on the phone. It’s a positive full-circle experience for everyone involved.”

Campaign supporters are nominating businesses to change their tunes on hold. They want to hear different music that is engaging, entertaining and supportive of the nation’s music industry.

People can continue to nominate organisations by commenting on the Hold Aussie Music Facebook page, plus tagging #HoldAussieMusic and the relevant business.

About Hold Aussie Music

A simple idea to change the sound of on-call waiting systems around the nation. By choosing to play local music, businesses are supporting a music industry crippled during the Covid-19 pandemic. The initiative was created by Karen Eck, founder of eckfactor, a PR and publicity agency specialising in entertainment, business and media.

The campaign began with a national petition and has the support of national music licensing bodies APRA AMCOS and OneMusic Australia. Hold Aussie Music is an official partner of ARIA’s broader campaign to have more Australian music played everywhere: Our Soundtrack, Our Stories.

Lie With Me
Mercado on TV: November highlights from Lie With Me to Parental Guidance

How Jason Herbison and Alison Langdon are making must-see-TV in last month of ratings survey.

There is a surprising lack of publicity for the new Australian drama Lie With Me that recently topped the UK ratings. Lie With Me (Wednesday on 10) aired as an event on Channel 5 for four straight nights where it beat the BBC and ITV with an average audience of three and a half million viewers.

Now down under, Lie With Me is 10’s only new Aussie drama for 2021 and the channel seems as uninterested in the genre as Seven and Nine are. It’s almost as if commercial television wants local drama to fail. This was originally scheduled for Thursdays, then dropped and re-scheduled, and 10’s media site has never had any episodes to preview. (A lack of previews is happening far too often.)

Lie With Me is a spicy potboiler about a troubled married couple, Jake (Brett Tucker) and Anna (Charlie Brooks) who move to an Australian country mansion and hire a nanny. The first episode is a slow burn but the second episode is a cracker.

The drama comes from Fremantle Australia and was created by the talented executive producer of NeighboursJason Herbison.

At least actress Charlie Brooks has had a career boost from it because she is now back on EastEnders (weeknights on UKTV), even though her character Janine Butcher deliberately murdered several husbands. A good soap knows when they are onto a good thing so welcome back Janine, you crazy bitch.

November used to be the month when free to air TV started winding down for the summer but this time, two new reality franchises are starting up.

When Big Brother VIP (Seven) and Parental Guidance (Nine) go head-to-head next Monday, social media is going to go crazy. But the chatter won’t be about Big Brother, because what else can you say about those questionable VIPs, except why and who cares?

Lie with me

Parental Guidance hosts Dr Justin Coulson and Ally Langdon

Next week the national conversation is going to be about Parental Guidance. There are back-to-nature parents who live with their kids in a tent and smiling Christian parents who smack their kids with wooden spoons. Let’s hope everyone involved is prepared for the avalanche of criticism that is about to rain down on them.

One saving grace of Parental Guidance is its hosts, mother of two Alison Langdon and parenting expert Dr Justin Coulson. They come across as the real deal, as opposed to those show pony relationship “experts” on MAFS

Although there is a questionable “how to kidnap kids” experiment in the second episode, the results are still surprising. Every opinion you have made about these parents will be challenged when you see whose kids recognise stranger danger.

Read other Mercado on TV columns here.

gogglebox
TV Ratings Survey: Total TV and Overnight

By Trent Thomas

• Seven ends Nine’s winning streak thanks to H&A
• Gogglebox tops the night for 10
• Total TV: Love Island up over 130%

Total TV Ratings for October 21, 2021

Home and Away was the top non-news program in the total TV ratings with the first two episodes of the triple-header averaging 1.110m while the third and final episode of the night had 1.090m.

Gogglebox was the top program on 10 with 975,000 viewers, while the Bachelorette was up 56% to 676,000.

Love Island Australia was up 131% on its overnight ratings, with a final rating of 541,000.

October 28 Overnight TV Ratings

Primetime News

Seven News 953,000/914,000
Nine News 878,000/843,000
ABC News 632,000
10 News First 284,000 (5:00pm)/ 188,000 (6:00pm)
SBS World News 131,000 (6:30pm) 120,000 (7:00pm)

Daily current affairs

A Current Affair 619,000
7.30 456,000
The Project 213,000 (6:30pm)/369,000 (7pm)
The Drum 157,000

Breakfast TV

Sunrise 236,000
Today 220,000
News Breakfast 204,000

Late News

The Latest 155,000
ABC Late News 62,000
SBS World News Late 44,000

Nine

A Current Affair had 619,000 viewers as the show covered former New South Wales regional MP, Daryl Maguire, revealing in an open hearing at ICAC how close he was to former NSW premier Gladys Berejiklian – admitting their relationship began as early as 2013.

RBT and Paramedics then followed bringing in 435,000 and 343,000 viewers apiece.

Love Island Australia then aired at 9:30pm. The episode had 133,000 viewers as Emily Ward was evicted from the Villa.

Seven

Home and Away was the top non-news program last night as the soap aired its regular Thursday night triple episode. The first two episodes had an average of 544,000 while the later episode had 513,000.

America’s Got Talent then filled the 8:30pm slot with the sixth night of auditions bringing in 256,000 viewers.

10

The Project had 213,000 (6:30pm) and 369,000 (7:30pm) as the show looked back at the black summer fires and if it will happen again.

The Bachelorette had 314,000 viewers tune in which was down on last week’s 345,000. The episode saw Brooke and Konrad have some self-care themed one-on-one time, while the group date got off to a fast start with relay racing. The drama came fast and hard near the end of the episode though as four more contenders entered the mansion meaning that Emily, Jess, Matt, and Bec went home.

Gogglebox Australia was the top program of the night for 10 with 505,000 viewers.

ABC

A repeat of Foreign Correspondent had 342,000 viewers before 228,000 tuned in for Q+A which was live from Sydney with host Stan Grant.

SBS

The top program on SBS was Cornwall & Devon with Michael Portillo with 246,000 viewers.

Week 44: Thursday
THURSDAY METRO
ABCSevenNine10SBS
ABC10.4%719.0%917.4%10 13.3%SBS One5.6%
ABC KIDS/ ABC TV PLUS2.1%7TWO4.1%GO!2.3%10 Bold3.1%VICELAND1.7%
ABC ME0.4%7mate3.1%GEM4.6%10 Peach2.8%Food Net1.2%
ABC NEWS1.8%7flix1.7%9Life2.4%10 Shake0.7%NITV0.2%
    9Rush0.9%  SBS World Movies1.0%
TOTAL14.8% 27.9% 27.6% 19.9% 9.8%
THURSDAY REGIONAL
ABCSeven AffiliatesNine Affiliates10 AffiliatesSBS
ABC10.9%721.7%915.3%109.2%SBS4.7%
ABC KIDS/ ABC TV PLUS3.1%7TWO5.9%GO!1.9%10Bold4.3%VICELAND2.0%
ABC ME0.8%7mate3.1%GEM6.3%10Peach2.7%Food Net1.0%
ABC NEWS1.5%7flix (Excl. Tas/WA)2.2%9Life0.8%10Shake (exc N/NSW)1.0%SBS World Movies1.4%
        NITV0.4%
TOTAL16.3% 32.9% 24.3% 17.2% 9.5%
THURSDAY METRO ALL TV
FTASTV
88.1%11.9%
Thursday FTA
  1. Seven News Seven 953,000
  2. Seven News At 6.30 Seven 914,000
  3. Nine News Nine 878,000
  4. Nine News 6:30 Nine 843,000
  5. ABC News ABC TV 632,000
  6. A Current Affair Nine 619,000
  7. Home And Away Seven 544,000
  8. Home And Away-Late Seven 513,000
  9. Gogglebox 10 505,000
  10. The Chase Australia Seven 494,000
  11. 7.30 ABC TV 456,000
  12. RBT Nine 435,000
  13. Hot Seat Nine 426,000
  14. The Project 7pm 10 369,000
  15. Paramedics -(R) Nine 343,000
  16. Foreign Correspondent (R) ABC TV 342,000
  17. Sammy J ABC TV 317,000
  18. The Bachelorette Australia 10 314,000
  19. The Chase Australia-5pm Seven 298,000
  20. 10 News First 10 284,000
Demo Top Five

16-39 Top Five

  1. Gogglebox 10 152,000
  2. The Bachelorette Australia 10 126,000
  3. The Project 7pm 10 106,000
  4. Nine News 6:30 Nine 100,000
  5. Seven News Seven 93,000

18-49 Top Five

  1. Gogglebox 10 249,000
  2. Nine News 6:30 Nine 206,000
  3. Nine News Nine 185,000
  4. Seven News Seven 181,000
  5. The Bachelorette Australia 10 179,000

25-54 Top Five

  1. Nine News 6:30 Nine 263,000
  2. Gogglebox 10 262,000
  3. Nine News Nine 243,000
  4. Seven News Seven 229,000
  5. Seven News At 6.30 Seven 212,000
Thursday Multichannel
  1. Octopussy 9Gem 138,000
  2. Bluey ABC Kids/ABC TV Plus 132,000
  3. Inspector Morse 7TWO 118,000
  4. 8 Out Of 10 Cats Does Countdown (R) SBS VICELAND 114,000
  5. Father Brown 7TWO 110,000
  6. Death In Paradise 9Gem 106,000
  7. Neighbours 10 Peach 104,000
  8. NCIS (R) 10 Bold 103,000
  9. The Big Bang Theory Ep 2 (R) 10 Peach 102,000
  10. ABC News Mornings ABC NEWS 98,000
  11. School Of Roars ABC Kids/ABC TV Plus 92,000
  12. Hawaii Five-O Ep 2 (R) 10 Bold 91,000
  13. Hawaii Five-O (R) 10 Bold 89,000
  14. Survivor 41 9GO! 87,000
  15. Fixer Upper 9Life 83,000
  16. Bluey ABC Kids/ABC TV Plus 82,000
  17. News Breakfast ABC NEWS 81,000
  18. Nella The Princess Knight ABC Kids/ABC TV Plus 80,000
  19. The Big Bang Theory Ep 3 (R) 10 Peach 80,000
  20. Peppa Pig ABC Kids/ABC TV Plus 79,000
Thursday STV
  1. Paul Murray Live Sky News Live 70,000
  2. Alan Jones Sky News Live 63,000
  3. Outback Opal Hunters Discovery Channel 62,000
  4. The Bolt Report Sky News Live 57,000
  5. The Great British Sewing Bee Lifestyle Channel 52,000
  6. Credlin Sky News Live 51,000
  7. Love It Or List It Australia Lifestyle Channel 43,000
  8. Gold Rush: Winter’s Fortune Discovery Channel 38,000
  9. Live: ICC T20 World Cup: Aus V Sri FOX CRICKET 38,000
  10. PML Later Sky News Live 37,000
  11. Beverly Hills: Real Housewives Of… FOX Arena 34,000
  12. Gold Rush: Dave Turin’s Lost Mine Discovery Channel 33,000
  13. Jeopardy! FOX Classics 32,000
  14. The Kenny Report Sky News Live 31,000
  15. The Big Bang Theory FOX Funny 29,000
  16. ICC T20 World Cup Mini: Pak V NZ FOX CRICKET 29,000
  17. Newsday Sky News Live 29,000
  18. As Time Goes By FOX Classics 29,000
  19. CSI: Crime Scene Investigation FOX Crime 28,000
  20. The Big Bang Theory FOX Funny 28,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Watchdog wants more choice in internet search

The competition watchdog wants to make selecting a default search engine a conscious choice for consumers by including a mandatory choice screen on pre-installed internet browsers, as part of an effort to break the dominance of Google, reports AFR’s Miranda Ward.

The Australian Competition and Consumer Commission’s third Digital Platform Services Inquiry interim report released on Thursday found that Google continues to be the dominant search engine in Australia. It enjoys a market share of 94 per cent largely because it is the default search engine on the most popular browsers in this country – Google’s Chrome and Apple’s Safari.

“Google’s got 94 per cent of search, that’s probably not a surprise, people Google information, it’s become synonymous with search,” ACCC chairman Rod Sims told The Australian Financial Review.

[Read More]

Val Morgan and The Guardian win IAB MeasureUp Awards 2021

Val Morgan and The Guardian have been announced as the winners of the 2021 IAB Australia MeasureUp Awards. Val Morgan was awarded Best Advertising Effectiveness for its ‘Hourly Outdoor Unified Reach (HOUR) Model’. The Guardian won the Best Cultural, Societal or Consumer Behaviour award for its ‘The Power of Purpose’ research. 

The IAB Australia MeasureUp Awards were established in 2020 to recognise and celebrate great Australian trade media research and to encourage further investment and thinking to lift the overall quality of media research in the market. The winners, who presented their research at a live announcement during the 5th Annual MeasureUp conference on October 28, were selected by the members of the MFA Interactive Committee.

Sian Whitnall, chief digital officer at OMD Australia and Chair of the MFA Interactive Committee said “Measurement and research from media owners provide agencies with important insights to inform their buying decisions. In a year that has been incredibly challenging it has been wonderful to review and celebrate impressive research from such a strong field of entries. 

“The winners demonstrated original thinking, filling a knowledge gap, and providing new insights that were relevant and actionable for the whole market. Along with depth and clarity of insights, their research findings have had an impact on changing behaviour, influencing marketing or advertising practice or decisions for their advertising clients and business,” said Whitnall.

Natalie Stanbury, research director at IAB Australia said “Within a strong field of entries, Val Morgan stood out to the judges in the ad effectiveness category as being extremely applicable to a current measurement gap in the industry. It clearly defined the market challenge and effectively used data and data science to provide a greater level of media accountability.  

“The Guardian’s quality in-depth cultural and societal research has demonstrated their connection with readers, understanding of their values and leveraged that connection to inform and benefit clients and advertisers. This unique and robust research has application opportunities from business strategy to media choices and creative development,” said Stanbury. 

Val Morgan – Hourly Outdoor Unified Reach (HOUR) Model

Val Morgan identified a need for audience measurement to provide marketers and agencies the confidence of accurate reach based real-time trading across all of Val Morgan’s Australian inventory in metro and regional areas. Using a privacy compliant, real-time, camera vision-based measurement solution integrated into VMO screens enabled it to create a unique first party audience data asset.  This data on real world person-to-screen interactions forms the key input into advanced data science modelling to accurately predict and measure audiences of each VMO screen and provide audience metrics at a per-spot-play, per-screen and per-hour level. 

The Guardian Australia – The Power of Purpose

The Guardian’s compelling research provides marketers a deep understanding of the cultural context in which brands are operating in, what purpose means to consumers, how purpose makes good business sense, why media plays an important role for delivery of purposeful brands and how consumers want brands to behave. 

The five pillars of purpose identified in the research, centred on being progressive, trustworthy, impactful, authentic, and empowering, have been a useful tool for marketers in understanding the importance of (real) social responsibility and the impact that positive, purposeful brand messaging can have on consumer behaviour.  It clearly showed, brand purpose increasingly matters to many consumers, to the point that purpose and social responsibility has moved to a ‘must-have’ or expected consideration and by unpacking the distinctive elements of purposeful brands The Guardian has provided guidance to build uplift in their authenticity and credibility.

News Brands

AFR’s 2021 Young Rich List features the next generation of entrepreneurs

The 2021 Financial Review Young Rich List reveals the diverse ways that next generation entrepreneurs are building their fortunes. This year, Canva co-founders Melanie Perkins and Cliff Obrecht have topped the List for the first time, with a wealth of $16.5 billion.

With more than 60 million people now using Canva’s beginner-friendly graphic design software, Perkins, 34, and her husband Cliff, 35, were last year worth $3.43 billion. But with their company now valued at $55 billion the couple’s wealth has skyrocketed.

The Financial Review Young Rich List has tracked the wealth of Australia’s wealthiest people aged 40 and under since 2003. To qualify, Young Rich Listers must not have inherited their wealth. The 100 wealthiest Australians aged 40 or under in 2021 have a collective worth of $41.3 billion, up $100 million from last year. 

[Read More]

Radio

Ray Hadley celebrates his 40-year radio career — with no plans to retire

Ray Hadley concedes he has mellowed with age — but don’t be fooled, the 67-year-old still has plenty of bite when needed, reports News Corp’s Jonathon Moran.

“In relation to my behaviour — and I guess we are referring to both on and off air — I am 67, and as you will appreciate as you get older, you do change,” Hadley told The Daily Telegraph.

“When I started in radio in the 1980s, it was second nature to get screamed at, yelled at and abused daily by your peers. That is the way life … the way the culture was in media.

“I have mellowed but that is part of getting older that you mellow and you have more life experience.

“The anti-vaxxers, as you can appreciate, do get my hackles up and will continue to do so because we are trying to emerge from a really difficult period economically, mentally and in terms of a nation, and the anti-vaxxers are proving to be a roadblock to any recovery we have.

“I am still very savage on them and will continue to be because I think they are an impediment to getting out of this mess.”

[Read More]

Television

Reality TV star Angie Kent opens up about drink-driving conviction

Angie Kent is happy to be a cautionary tale. The reality star this week pleaded guilty to mid-range drink-driving after blowing 0.081 when she was pulled over by police in Pyrmont on October 3, reports News Corp’s Jonathon Moran.

“Let me be the lesson,” the 31-year-old told The Daily Telegraph.

“If you think you can have two drinks and drive, think again, because it is totally not worth the lapse of judgment.

“I try to be inspired by my experiences, not defined by them.”

[Read More]

Today co-host Allison Langdon defends Karl Stefanovic amid Lisa Wilkinson book backlash

Today Show host Allison Langdon has spoken passionately in defence of her co-host Karl Stefanovic, who she says has always “got my back”, reports News Corp’s Jackie Epstein.

Stefanovic has been under fire since the release of former Today Show co-host Lisa Wilkinson’s autobiography, which detailed their fractured relationship.

Langdon, who joined the breakfast show last year, said Stefanovic had been a constant support.

“I adore working with him and he’s been amazing,’’ Langdon said.

“Sitting with someone you completely trust and I know he’s got my back. Whether they are moments that come out the wrong way, he’ll rescue you or just put you in it completely.

“The relationship between us is authentic and it’s been great working next to him. And learning from him, too. We both have got this approach; my job is to make him look good and his job is to make me look good and it feels like it’s working.

“If you’re going to get up at that hour and go to work each morning at 3.30am, it’s nice to be sitting at the desk with a team that gets along.”

[Read More]

Axed: Back to the Rafters ends at Amazon Prime Video

Amazon Prime Video is not moving forward with any further episodes of Back to the Rafters, reports TV Tonight.

Six episodes reviving Packed to the Rafters debuted in September with original cast including Rebecca Gibney, Erik Thomson, Hugh Sheridan, Angus McLaren, Michael Caton and George Houvardas.

An Amazon Prime Video spokesperson told TV Tonight, “Back to the Rafters was always at the top of the list of Amazon Australia Scripted Original series to commission, and we are proud to have partnered with Seven Studios to bring the much-loved Rafters back to customers.

“It was a well-rounded six-part season and the final episode left the Rafters family in a happy space.”

[Read More]

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