Thursday October 29, 2020

Podcast Week: iHeartPodcast growth, PodcastOne’s Scorecard, ABC trio

Edited by James Manning

• Seniors talk, Podshape makes news, Forgotten Mysteries, Future Women

ARN’s Corey Layton on Legends, genres and listening

ARN’s head of commercial audio and podcasts Corey Layton has been analysing the audience growth for listening on the iHeartPodcast Network this year…and it’s not all about people sitting at home with nothing else to do!

We have been comparing all of Australia to Victoria and it shows wherever people are, listening has gone up by similar amount everywhere regardless if you are in or out of lockdown,” Layton told Mediaweek. “The data comes from over 900,000 devices and shows everywhere is up, up, up, which is great for the industry.”

One of Layton’s recent big launches was Christian O’Connell’s Stuff of Legends. “What that podcast does is demonstrate to Christian’s breakfast and evening audiences a different side to him. It also has the ability to push his podcast listeners back to his radio show. That ecosystem that brings people through via different types of audio is key.”

ARN is looking for different opportunities and ways it can keep its growth momentum going, said Layton. The quality of the guests is one of the things that Layton said made it an easy decision to launch Stuff of Legends. “Christian is so passionate about all forms of audio and he understands the differences between each medium and has adapted accordingly.”

Layton gets a lot of pitches for podcasts, so how does he decide which to greenlight? “We want to partner with people who are creating concepts that have a broad appeal, that will bring in audiences and provide an opportunity for brands to partner with those shows.

Getting a brand on board early is now critical for success he noted.

Two genres impacted by Covid-19 initially were sport and crime, said Layton. “People wanted to find an escape and doom and gloom wasn’t what they wanted. Business podcasts also dropped. But since Covid first hit we have seen record highs across all genres – sport, business and finance, and of course crime, have all bounced right back.”

ARN Megaphone growth charts across four genres for 2020 until September

Crime doesn’t pay…at least in Australia

One of the most popular podcast genres is true crime. ARN’s Corey Layton told Mediaweek it can be a challenge to link brands to even some of the big series in the genre. “In this country, crime doesn’t pay. Brands feel, wrongly I believe, that by being part of a crime podcast links their brand too closely to what happens in it. But if you think of true crime podcasts more as investigative journalism, and the type of listener that appeals to, there are huge opportunities for brands that get overlooked.

Layton noted that in the US crime podcasts have been very successful attracting brands, particularly direct response advertisers.

True crime remains one of the genres where it works well to release all episodes at once to give people who want to binge the opportunity, said Layton. “However, we know people’s audio diet is around six episodes a week, so sometimes staggering episodes is a better way to go.”

The Scorecard provides daily sports cheat-sheet

Triple M Sydney’s Liam Flanagan used to be best-known as the anchor of The Rush Hour with MG and Liam. He’s added to his skillset this week though with the launch of his own podcast, The Scorecard. The short five-minute episodes keep listeners across the biggest sports stories of the day.

Flanagan has been with Triple M for eight years, starting out driving Triple M promotional vehicles. He soon moved into production, called some AFL and then worked with Merrick Watts during his years on drive. Flanagan started on The Rush Hour when it launched in 2018.

“The idea for The Scorecard came after a chat with Sam Cav after I saw what PodcastOne was doing with daily programs,” Flanagan told Mediaweek. “There is a space for a daily sports offering that people can consume quickly each morning.

“It’s a bit of a cheat-sheet for people who don’t have enough time to keep up with all the big stories.”

The Scorecard is published daily by 7am in time for the morning commute. “Keeping it short allows people to consume it without setting aside a block of time.” Flanagan noted it’s not a deep dive into all the sports scores from the last 24 hours. “It is more about what are the sports talking points that day.”

Regarding his colleague on The Rush Hour, Flanagan told us: “MG is everything you hoped he would be and a bit more. He loves working on our show and he loves talking rugby league.” As to how the proud former Penrith Panther handled the Grand Final loss, Flanagan said, “He was really flat on Monday this week. But he is full of admiration for Melbourne Storm.”

Flanagan noted there is plenty of rugby league still to come this year with three games of State of Origin in November.

Listen to The Scorecard here.

Podshape makes the front page

Jay Walkerden’s new Podshape business continues to add multiple series. The newest releases come as the Podshape celebrates 1m downloads of its growing catalogue. Among this week’s new offerings is a series from NRL legend Sam Thaiday who made the front page of The Courier-Mail when he opened up about his demons, not feeling good enough and even considering to end it all.

Thaiday’s We Are Human details his battles with his own mental health and opens up about his struggles with not feeling good enough. He talks openly about suicidal thoughts as a young kid and how, after his football career is over, he has come full circle.

“The reason I wanted to do this podcast is because I want to paint a human element to some of the sporting superstars,” said Thaiday. “I hope by telling my story that it might help other people feel OK to share their story and seek help. Mental health is not just a fad that’s cool to talk about, it’s real and it affects everyone differently.”

Across the first four episodes Thaiday shares his story, from growing up in Far North Queensland in a multiracial family, his struggles with his own identity as a child with thoughts of not being good enough and whether anyone would miss him if he just ended it.

Listen to We Are Human here.

Also new from Podshape is Little Lost Girls is the story of Joanne Ratcliffe (11) and Kirste Gordon (4) who are two Australian girls who went missing while attending an Australian rules football match at the Adelaide Oval on 25 August 1973. Forty-seven years on Joanne’s sister Suzie is still searching for answers. In the six-part new true crime series listeners hear rumours of a child paedophile ring in Adelaide, possible connections to the Beaumont children disappearance, a $1 million dollar reward and the bikie who took on police to help solve this crime.

Listen to Little Lost Girls here.

A new life for The Forgotten Mysteries

Nadine Garner and George Adams team up again on a new audio venture, The Forgotten Mysteries, a compilation of some of the finest tales of murder mystery and suspense authored by some of the most talented but near forgotten female murder mystery writers in history.

The tales, narrated by Garner and produced by Adams launches on The Forgotten Mysteries website as well as the Patreon platform on October 31, 2020.

Garner and Adams have been working together for nearly a decade since the actor and showrunner first met on The Doctor Blake Mysteries for ABC TV and then on the spinoff TV movie The Blake Mysteries for the Seven Network.

“In these times of lockdown in Victoria, we started to explore ways to keep moving forward creatively and hit upon the idea of compiling a library of murder mystery tales dating from the 1890s through to the 1930s,” said Adams. “What intrigued us was not only how many female authors were published in that period, but also how many of their works simply disappeared from popular fiction.”

The Patreon platform, chosen because of its community ethos, will offer subscribers four different membership tiers starting at $3.99 monthly. The highest tier offers fans three monthly podcasts along with their audiobooks and the opportunity to chat with Garner and Adams. Fans will also get the chance to contribute to Garner and Adams’ own podcast Tall Tales and True.

For more information visit www.patreon.com/TheForgottenMysteries

New from ABC: Aussie stories, comedy/mystery and US politics

One of three new podcasts from ABC is a collection of real-life modern Aussie stories Days Like These. The series offers wild, untold stories from regular Australians. These are tales of our times…true stories of conquering adversity, triumph against the odds, short stories of love, loss and joy. Mike finds himself in possession of a discovery that has scientists clamouring for his attention. Cate keeps a secret through the darkest of nights during the Mallacoota bushfires.  Mahmood has to escape a bikie gang without losing his life… and for Spencer, a spontaneous kiss on a dancefloor in another country sparks two love stories and a miraculous birth.

Finding Desperado meanwhile is a brand-new investigative mystery podcast, hosted by comedians Alexei Toliopoulos and Cameron James – the team behind the much talked about Finding Drago.

Lastly, don’t miss reporter Matt Bevan on Donald Trump. With the US election taking place on 3 November, Americans will have their chance to elect Trump again. Has he lived up to the promises he made four years ago – to make America strong, wealthy, safe, proud and great again? In season four of America, If You’re Listening (formerly known as Russia, If You’re Listening), Bevan looks back on Trump’s greatest achievements, disappointments and disasters, and examines how they all fit together. The last episode of the current series will be out this weekend before the election.

Listen to them all via the ABC Listen app

Brooke Boney talks business for Future Women

Future Women’s Next Generation Innovators podcast, hosted by Today entertainment reporter Brooke Boney, resumes on 29 October.

The podcast, now in its fourth season, taps into the stories behind some of Australia’s most successful entrepreneurs and how they’ve scaled their ideas into global businesses.

The podcast is co-hosted by Future Women’s chief commercial officer and Telstra Business Womens’ Awards winner, Alicia Stephenson, who has built numerous startups and sold her first at age 30. Alicia and Brooke delve into the ups and downs of start-ups – from ideation and development to investment and scale – uncovering the impact Covid-19 has had on guests’ businesses.

In the season’s launch episode, Brooke and Alicia interview journalists Michelle Andrews and Zara McDonald from Shameless Media about the success of their podcast and cultivating a loyal community.

Other episodes from the season include Opyl’s Michelle Gallaher; Sianna Catullo from Clothing the Gap; Julie Hirsch from Eloments Vitamin Tea; Jacqui Savage from Medcorp and Mioplay; Anna Ross from Kester Black; and Anastasia Volkova from Flurosat.

Listen to Next Generation Innovators podcast here.

Life’s Booming with James Valentine

Australian insurance specialists Australian Seniors has launched a new podcast series Life’s Booming, aimed at Australia’s over 50s and hosted by ABC radio host, musician and author James Valentine.

The series is available now via the Australian Seniors website.

Listen to Life’s Booming here.

Nine research reveals insights into its growing talk radio audiences

New research released this week by Nine and research agency, The Lab, has revealed that nearly one-third of new listeners to Nine’s talk-radio platform attribute it to increasing their sense of happiness.

The findings were launched at a virtual presentation on Wednesday that featured contributions from Nine Radio talent including 2GB’s Ben Fordham, 3AW’s Russel Howcroft, Money News host Brooke Corte and Nine Radio’s Tom Malone and Richard Hunwick.

The Lab’s Andy Moore said twice as many talk listeners as music radio listeners said the talk medium provides them with a sense of feeling connected to others, while 68 per cent of talk radio listeners use it to understand issues more fully and seek out more than “soundbite” knowledge. This highlights that the audience is both open-minded and seeking to be challenged in its view.

Moore and Nine’s Beth Van Koesveld presented the results of the research.

‘Media buyers need to think differently about talk radio’

“The recent GfK radio survey revealed we were headed in the right direction with the content strategy for 2GB, 3AW, 4BC and 6PR,” said Nine Radio managing director, Tom Malone. “The objective of this research is to provide deeper insight about what actually drives, motivates and inspires our talk listeners, and how this correlates to the way marketers and media buyers need to think differently about talk radio in the media mix.

Nearly 80 per cent of respondents said talk radio helps them make sense of the world, which makes for an incredibly powerful proposition for brands to not only engage at a personal level but challenge consumer mindsets.

Tom Malone

Malone talked about how Nine moved quickly 12 months ago when it took control of the former Macquarie Network. They invested in more diversity and new programs, including three new breakfast shows along the east coast.

Andy Moore, strategy director at The Lab Insight and Strategy, said: “What was interesting about this research was how multi-faceted people’s relationship with talk radio is – it plays both a functional and emotional role in people’s lives. They use different shows, presenters and devices to fulfil different needs throughout the day.”

Nine’s Sophie Cook then hosted a panel with three of Nine’s radio hosts.

2GB’s Ben Fordham remembered how his show first tentatively started talking about Covid-19 in January and how it eventually took over the whole program. He said audiences couldn’t get enough information about the pandemic when it broke, but an audience appetite for information has always been there.

Ben Fordham

Money News host Brooke Corte told about her transition from business and finance coverage on TV and her new radio role. “I was told you just can’t fake it on radio, you have to be straight with your audience,” she said. Corte later said how integrating clients into her program hadn’t been a problem and it gave her access to some of the best people in various sectors.

Brooke Corte

3AW’s new breakfast co-host Russel Howcroft had a case study about Budget Direct and how a discussion he had with the managing director led to an ad campaign for his station. The promised savings using the insurance company motivated him to switch too. Howcroft said he was now saving $600 on car insurance and $1200 on his home insurance.

Russel Howcroft

Nine’s Richard Hunwick closed the event with a surprisingly short pitch to advertisers. He reminded the audience they run the #1 network in Australia for many people, with 2m plus listeners. “If it’s time to talk to your customers, it’s time for us to start a conversation.”

Key shifts identified in the research include:

Cultural Tension > Talk as Resolution

 2020’s dystopia, loneliness and lack of substance in human connections has created a connection deficit among Australians. Respondents turned to talk radio as an antidote.

Open-Minded

The profile of listeners to talk radio is mixed, with progressive listeners now accounting for 24 per cent of respondents. Some 33 per cent of all respondents highlighted a desire to be challenged by the content they are served. The research also identified a shift in listener demography, highlighting a younger, increasingly affluent audience, with growth in key ethnic groups.

Influencing purchases

Respondents attributed talk radio to being more influential over major life purchases, financial contributions to ongoing costs and larger purchases.

Zenith Australia
Zenith promotes for new role of national head of digital & data

Zenith Australia CEO, Nickie Scriven, has announced the promotion of Joshua Lee (pictured) to the new role of national head of digital & data.

Effective immediately, Lee has been elevated from his current position as head of digital in Melbourne.

On his appointment, Scriven said: “Josh has been charged with leading the ongoing product development of our specialist digital and data solutions, whilst ensuring that we are constantly identifying commercial and innovation opportunities for our clients.

“His appointment to a national role will further strengthen the digital and data expertise we provide our clients across all markets in Australia. I’m delighted to recognise Josh’s exceptional work and broad digital and data capability with this well-deserved promotion.”

As part of Lee’s broadened role, he now also joins the agency’s national executive team where he will bring invaluable expertise to shape Zenith Australia’s business and strategic planning into the future.

Lee has 12 years agency and digital experience, five years of which was spent in head of digital roles in Canada and Australia. Prior to joining Zenith, Lee worked in digital and programmatic-focused roles, most recently as group investment director role at Dentsu.

Lee said: “I’m incredibly excited to be taking on this new role at Zenith, working alongside a group of highly-talented people. I look forward to partnering more broadly with our clients to help steer them through the complexities of the current environment, with a focus on helping their businesses navigate through recovery, transformation and growth.”

US Election
TV Guide: US Election Day Coverage on ABC from 6 am

The ABC will be bringing viewers minute up-to-the-minute coverage of the US election on Wednesday, November 4, with coverage from 6:00 am on ABC TV and ABC iview.

Americans will be choosing between Republican President Donald Trump or Democrat Nominee and former Vice President Joe Biden.

From 6 am Lisa Millar will host a US Election edition of News Breakfast with Michael Rowland who will be in Washington DC,

From 10am, Ellen FanningStan Grant and David Speers will have continuous and uninterrupted coverage as the day unfolds, with Antony Green providing state by state results and analysis, plus Casey Briggs examining the impact of COVID-19 on the election. The coverage will also feature Jeremy Fernandez who will be exploring some of the big issues of the Trump presidency.

Throughout the day the ABC will be joined by a panel of guests from Australia and across the United States, with live crosses to Michael Rowland and Philip Williams from Washington DC, and US correspondents David Lipson and Kathryn Diss who will be with the Trump and Biden campaigns gauging reaction on the ground. Back in Australia Planet America hosts John Barron and Chas Licciardello will be on hand to give their insights.

At 7 pm, Leigh Sales will host a one-hour News Special, covering the ongoing events of the day and providing analysis of what the election result will mean for Australia. Then the regular 7:30 presenters will join Sales to present all the day’s local news.

At 8 pm, on ABC News channel, Q+A host Hamish Macdonald and The Drum presenter Julia Baird will provide deep discussion and commentary on the outcome of the election. They will discuss if there has been a clear result and if there be legal challenges.

Planet America’s John Barron and Chas Licciardello will be on at 9 pm on the ABC News channel and at 9:35 pm on ABC TV for an extended 2-hour live episode to examine the day’s events and results.

At 11pm on ABC News channel and 11:35 pm on ABC TV, The World with Beverley O’Connor will close the day, speaking with guests about the impact of the US Election.

India tour of Australia
Fox Cricket to track every ball of India’s summer of cricket in Australia

Ahead of one of biggest summers of cricket ever, the Foxtel Group has confirmed the dates for India’s Tour of Australia across all formats – Test, ODI and T20I, where every ball will be broadcast Live on Fox Cricket from Friday, November 27.

One of the great rivalries in world sport will see Virat Kohli return to Australian shores for an exciting white ball precursor before Australian captain Tim Paine, with Steve Smith and David Warner in tow, look to exact revenge for their Test series defeat last time India toured Australia.

Virat Kohli

The first three ODI and three T20 matches, plus an Australia A v India day-night Tour match at the SCG from December 11-13, will be available Live only on Fox Cricket on Foxtel, and to stream on Foxtel Now, Foxtel GO and Kayo, before the Test series begins on December 17 with a day-night fixture at Adelaide Oval.

Foxtel Group CEO, Patrick Delany, said: “The 2020-21 cricket season is shaping up as one of the biggest summers of cricket ever. We are incredibly excited with today’s confirmation of the Indian Tour dates by Cricket Australia starting with the ODI and T20 series in Sydney and Canberra.  We can’t wait to bring Foxtel and Kayo viewers what will be an amazing summer of cricket.

“I would like to thank the players, staff, match officials and everyone involved at Cricket Australia for all they are doing to get this exciting tour up and running.”

In commentary for Fox Cricket will be the best team in game when Adam Gilchrist, Shane Warne and Isa Guha head up an expert team featuring Mark Waugh, Brett Lee, Kerry O’Keeffe and Mark Howard.

All of India’s Tour matches will be available in 4K on the Fox Sports Ultra HD channel, on Foxtel.

TV ratings: Wednesday Week 44 2020

By James Manning

• Nine #1 network & primary channel, 7TWO #1 multi
• Gruen on Bunnings and a naked Hugh Jackman ranks #1
• Reputation Rehab launch & Planet America keep ABC #1

Primetime News
Seven News 1,001,000/975,000
Nine News 878,000,861,000
ABC News 661,000
10 News First 282,000/172,000
SBS World News 146,000

Daily current affairs
A Current Affair 692,000
7.30 623,000
The Project 302,000/483,000
The Drum 159,000

Breakfast TV
Sunrise 167,000
Today 210,000
News Breakfast 193,000

Late night news
ABC News Late 133,000
Nine News Late 122,000
The Latest 105,000

Wednesday TV 

Seven: Home and Away started on 582,000 Monday and was close again on 570,000 on Tuesday, but it dipped to 536,000 last night.

An hour of Highway Patrol had audiences of 397,000 and 372,000.

The midweek movie was the 2017 superhero ensemble piece Justice League with 265,000 watching.

Nine: A Current Affair went from 816,000 on Monday and 762,000 on Tuesday before the show delivered an audience of 692,000 on Wednesday. Host Tracey Grimshaw spoke with a Northcote bar owner about the opening up of the city after the long Melbourne lockdown.

The Block continued tracking the progress on the front yards and facades with all teams making significant progress – except perhaps Harry and Tash where two steps forward seems to mean then another one back. After 808,000 on Wednesday last week, it was down to 762,000 last night.

The Chinese Takeaway was the witty name for the Australian Crime Stories episode about a Sydney bank job on New Year’s Eve in 1987. Former Nine Sydney reporter Steve Barrett was the first interviewee as he remembered a posse of reporters gathering outside the National Australia Bank in Haymarket after the heist was made public several days later. Not surprisingly the program also uncovered a possible link to Roger Rogerson. The episode did 333,000, just missing the midweek top 20.

10: Paul Hogan is on his book tour ahead of its release tomorrow and he guested with Peter Helliar on The Project with 483,000 watching after 7pm.

The Bachelorette featured a group date for the bachelors where they had to help with domestic duties and caring for kids. After 463,000 last week, this Wednesday was on 487,000. 

ABC: Hard Quiz featured specialists on cultural icons Forrest Gump and Leonardo da Vinci last night. The episode did 688,000.

Ranking #1 entertainment show last night, Gruen followed as part of a new hour with two CJZ productions back-to-back. Last night was arguably the best of the three new Gruen episodes of the new season. And boy, did Russel Howcroft get impassioned about the opportunities out there for Australian brands. Wil Anderson guided discussion around Bunnings and then Hugh Jackman and his association with RM Williams. The producers managed to track down the Perth composer of the Bunnings jingle and the apparently reluctant creative seemed to relish his appearance as he played the tune on the original keyboard he wrote in on.

The second CJZ program was the launch of Reputation Rehab with a look at Nick Kyrgios and the person behind the headlines. Hosts Kirsten Drysdale and Zoe Norton Lodge asked real people what they thought about “tennis’s bad boy”. They even managed to interview Kyrgios in his backyard. The launch episode did 567,000 to keep the ABC #1 across the hour.

Planet America had its penultimate episode before the election – Governor Howard Dean was John and Chas’s special guest. The audience of 476,000 must be close to its best ever.

SBS: Walking Britain’s Roman Roads started inside the Bath roman spa and featured a long interview between tattoo-covered host Dan Jones and an academic while they were both getting massages covered just with a towel. When he got dressed, Jones continued his trip along Fosse Way to the Cathedral town of Lincoln. The episode was on 199,000.

The final of the three-episode Australia Come Fly with Me saw host Justine Clarke looking at globetrotting migrants, Aussie’s love affair with Bali and the flying billboards for Aboriginal Australia’s artistic genius. The series wrapped with 191,000.

Week 44: Wednesday
WEDNESDAY METRO
ABC Seven Nine 10 SBS
ABC 16.9% 7 16.9% 9 19.9% 10  10.8% SBS One 4.8%
ABC KIDS/ ABC COMEDY 2.5% 7TWO 4.3% GO! 2.8% 10 Bold 4.0% VICELAND 1.2%
ABC ME 0.5% 7mate 2.0% GEM 2.0% 10 Peach 2.6% Food Net 1.0%
ABC NEWS 1.8% 7flix 1.8% 9Life 1.5% 10 Shake 0.4% NITV 0.1%
        9Rush 0.9%     SBS World Movies 1.2%
TOTAL 21.7%   25.1%   27.2%   17.8%   8.2%

 

WEDNESDAY REGIONAL
ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 13.1% 7 19.5% 9 15.9% WIN 8.3% SBS One 4.5%
ABC KIDS/ ABC COMEDY 2.3% 7TWO 6.7% GO! 3.5% WIN Bold 4.7% VICELAND 1.3%
ABC ME 0.7% 7mate 3.0% GEM 5.1% WIN Peach 3.0% Food Net 0.7%
ABC NEWS 1.0% 7flix (Excl. Tas/WA) 1.8% 9Life 2.0% Sky News  on WIN 2.7% NITV 0.1%
                SBS Movies 1.2%
TOTAL 17.1%   31.1%   26.5%   18.7%   7.8%

 

WEDNESDAY METRO ALL TV
FTA STV
88.3% 11.7%
WEDNESDAY FTA
  1. Seven News Seven 1,001,000
  2. Seven News At 6.30 Seven 975,000
  3. Nine News Nine 878,000
  4. Nine News 6:30 Nine 861,000
  5. Gruen ABC 787,000
  6. The Block Nine 762,000
  7. A Current Affair Nine 692,000
  8. Hard Quiz S5 ABC 688,000
  9. ABC News ABC 661,000
  10. 7.30 ABC 623,000
  11. Reputation Rehab ABC 567,000
  12. Home And Away Seven 536,000
  13. The Chase Australia Seven 506,000
  14. The Bachelorette Australia 10 487,000
  15. The Project 7pm 10 483,000
  16. Planet America-Le ABC 476,000
  17. Hot Seat Nine 451,000
  18. Highway Patrol (R) Seven 397,000
  19. Highway Patrol-Ep.2 (R) Seven 372,000
  20. Bluey AM ABCKIDS/COMEDY 343,000
Demo Top Five

16-39 Top Five

  1. The Block Nine 174,000
  2. The Bachelorette Australia 10 149,000
  3. Gruen ABC 130,000
  4. The Project 7pm 10 120,000
  5. Seven News At 6.30 Seven 107,000

 

18-49 Top Five

  1. The Block Nine 329,000
  2. Gruen ABC 229,000
  3. The Bachelorette Australia 10 225,000
  4. Nine News 6:30 Nine 203,000
  5. Seven News At 6.30 Seven 202,000

 

25-54 Top Five

  1. The Block Nine 370,000
  2. Gruen ABC 292,000
  3. Nine News 6:30 Nine 252,000
  4. Nine News Nine 249,000
  5. Seven News Seven 246,000
WEDNESDAY Multichannel
  1. Bluey AM ABCKIDS/COMEDY 343,000
  2. Bluey ABCKIDS/COMEDY 229,000
  3. Peppa Pig AM ABCKIDS/COMEDY 177,000
  4. The Coroner PM 7TWO 169,000
  5. NCIS (R) 10 Bold 168,000
  6. Love Monster ABCKIDS/COMEDY 142,000
  7. Floogals AM ABCKIDS/COMEDY 133,000
  8. School Of Roars ABCKIDS/COMEDY 131,000
  9. Peppa Pig PM ABCKIDS/COMEDY 130,000
  10. Lewis PM 7TWO 124,000
  11. Go Jetters PM ABCKIDS/COMEDY 122,000
  12. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 120,000
  13. NCIS: Los Angeles (R) 10 Bold 119,000
  14. R.I.P.D. 9GO! 118,000
  15. Fireman Sam AM ABCKIDS/COMEDY 117,000
  16. NCIS: Los Angeles Ep 2 (R) 10 Bold 116,000
  17. Play School Story Time PM ABCKIDS/COMEDY 115,000
  18. Digby Dragon PM ABCKIDS/COMEDY 114,000
  19. Neighbours 10 Peach 112,000
  20. The Hive AM ABCKIDS/COMEDY 112,000
WEDNESDAY STV
  1. Gogglebox Australia Lifestyle Channel 152,000
  2. Credlin Sky News Live 80,000
  3. The Bolt Report Sky News Live 72,000
  4. Paul Murray Live Sky News Live 71,000
  5. Alan Jones Sky News Live 68,000
  6. PML Later Sky News Live 44,000
  7. Sky News/Courier Mail People’s Forum Sky News Live 40,000
  8. The Great British Sewing Bee Lifestyle Channel 37,000
  9. NCIS FOX Crime 29,000
  10. AM Agenda Sky News Live 29,000
  11. Newsday Sky News Live 28,000
  12. The Big Bang Theory FOX Funny 27,000
  13. Deadliest Catch Discovery Channel 27,000
  14. Peppa Pig Nick Jr. 27,000
  15. Peppa Pig Nick Jr. 26,000
  16. AM Agenda Sky News Live 26,000
  17. Newsday Sky News Live 26,000
  18. Border Security: Australia’s Front Line FOX8 26,000
  19. Emmerdale UKTV 25,000
  20. Border Security: America’s Front Line FOX8 25,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Regulator to scrutinise Industry Super footy final advertising blitz

An AFL Grand Final advertising blitz from industry superannuation funds has prompted extra scrutiny on their multimillion-dollar marketing campaigns, with the financial services regulator now poised to demand proof the spending benefits members, reports The Sydney Morning Herald’s Jennifer Duke.

Liberal Senator Andrew Bragg criticised Industry Super Australia for splashing out during the major sporting event on a significant advertising campaign, arguing the marketing makes “political statements” and does not promote a product or fund. The campaign, fronted by the group’s chairman and former Labor minister Greg Combet, outlines the superannuation funds’ investment plans, which the lobby group estimates will create 200,000 jobs by 2023.

“Superannuation is an outsourced pension system – wasting the money of workers is an outrage and should be stopped,” Senator Bragg said. “The vain adverts should not appear during the 2021 footy season – that will be an important test.”

Senator Bragg says Industry Super has spent $40 million on marketing, citing Nielsen data. ISA fiercely disputes this figure, saying the alleged spend is double the lobby group’s annual spending. In 2019-20 ISA disclosed $23 million in total revenue, with the majority spent on joint marketing campaigns.

[Read more]

The Brag Media to represent Variety in Australia and New Zealand

The Brag Media will exclusively represent Australia and New Zealand audiences for Variety.

This new partnership arrives less than 12 months after Penske Media Corporation’s first deal with The Brag Media to launch its 10th international edition of Rolling Stone back in November 2019.

Variety’s group publisher and CRO Michelle Sobrino-Stearns said:

“We are excited to partner with The Brag Media to expand our partner base in Australia and New Zealand.”

The Brag Media’s CEO Luke Girgis added:

“Variety is simply iconic, and we are extremely privileged to have such an influential publication join The Brag Media as we cement ourselves at the centre of the music and entertainment industry.

“Variety will offer The Brag Media’s fans, brands and partners access to premium content, audiences and insights.”

Podcasts

Sacked: Sam Newman reveals how Footy Show became an ordeal

Sam Newman has revealed he got “cancelled” by Channel 9 after his comments about George Floyd, reports News Corp’s Jackie Epstein.

The former Footy Show star and the network parted ways in June after an association of more than 30 years.

His controversial comments about Floyd, who died during an arrest by police in America, made on his You Cannot Be Serious podcast, caused the relationship to fracture.

“People said oh that’s a shocking thing to say. Oh is it?,’’ Newman told the News Corp Sacked: Showbiz podcast.

“That’s got nothing to do with how he died. That was a disgrace.

“Do you think I was not compassionate about how he died … it was a throwaway line and then all hell broke loose.

“The cancel culture kicked in and I got cancelled. The sponsors got a bit edgy that were on the Sunday Footy Show and Brent Williams who runs the station, he’s a fantastic man, I have no complaints with anyone at that station and they gave me a great ride.

“They said Sam, we’ve had a bit of blowback and I said if you want me to disassociate myself then I’m happy to do that. I’d done a few interviews and I said if that gets you out of it that’s fine.”

Newman said he’s become accustomed to being criticised and isn’t fazed by it.

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TV genius Darren Star knew exactly what he was doing with latest hit

We don’t know if he possesses a secret almanac from the future or if it’s some sort of witchcraft but Darren Star, the TV genius behind cult hits Sex in the City and Younger has done it again, writes The Australian’s Elizabeth Colman.

The show’s detractors have complained chiefly about all the cliches. It’s true, Emily in Paris is absolutely stacked with them. Knowingly, of course. That’s the whole point. There’s almost not enough time in each 30-minute episode for all the stereotypes and by the end of season one we’re practically drunk on them.

Paris, and France more broadly, is a nation of invisible rules and sacred libertarianism. Its idiosyncrasies delight tourists and obsess expatriates who make them homes there but for the French it is simply the way of life.

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In a decade of reality television, have we learned anything at all?

In the end, no one could stomach another season of My Kitchen Rules, writes The Age’s Craig Mathieson. Seven’s home-chef reality-television show was a ratings behemoth from 2012 to 2016, when it regularly drew a national viewing audience approaching 2 million, but it plateaued, then plummeted. Banter became bitchiness, personalities trumped plates, and everything had a bitter taste by this year.

Cancelled last week, My Kitchen Rules debuted on February 1, 2010, a distant time when Packed to the Rafters led the way for Australian drama and Grant Denyer looked exactly the same as he does now. The rise and fall of My Kitchen Rules is a framework for the first decade of reality-TV formats being the dominant force on commercial television. The titles change, but the system endures.

If we haven’t been able to fundamentally change reality TV, then perhaps it’s begun to change us. I don’t believe the rise of reality TV, where having a covert agenda is celebrated and the individual who refuses to back down often wins through by force of will, hasn’t somehow changed the public discourse. A microcosm society on the screen peppered with confrontations, where there are winners and the losers aren’t literally seen until they cheer at the finale, will seep through into our society as a whole.

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Jon Stewart returning to television with Apple TV+

Apple TV+ has revealed Jon Stewart has signed a first-look deal with the platform for a new current affairs series.

The new show will be Stewart’s return to television after hosting The Daily Show for 17 years before departing in 2015.

The multiple season, one-hour, series will be accompanied by a podcast series.

Stewart is hosting and executive producing the series through his Busboy Productions. Stewart’s manager James Dixon is also executive producing along with Richard Plepler through EDEN Productions.

Apple TV+ also announced this week that comedy Ted Lasso had been renewed for a third season.

Apple TV+ has also announced a 10-episode comedy called Platonic, starring Rose Byrne and Seth Rogen. The series reunites Byrne and Rogen with director Nick Stoller following their collaboration on the Neighbors films.

The Queen had Thatcher on her knees: Gillian Anderson joins The Crown

he fourth season of The Crown, which bows on Netflix on November 15, takes its story into the 1980s, introducing Lady Diana Spencer (Emma Corrin), following Charles (Josh O’Connor) and Diana on their tour of Australia in 1983, and exploring key historic events such as the death of Lord Mountbatten in 1979, the Falklands War in 1982, and the breakdown of Charles and Diana’s marriage, reports The Sydney Morning Herald’s Michael Idato.

At the centre of the narrative, however, is the Queen’s relationship with her prime ministers, and in particular Thatcher – aka The Iron Lady – who was elected in May 1979 and was finally ousted by party in-fighting in November 1990.

For the role, Anderson pored over historical accounts of the relationship between monarch and prime minister. Some suggest, playing into a familiar media narrative, that the two women did not get along. “Thatcher absolutely believed that she was making Britain great again,” Anderson says. “Whether you agree with her tactics and her policies, she felt passionately about the country. And so does the Queen. I’d have to imagine that that would be recognised [between the two women].”

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Sports Media

Foxtel’s Main Event to cover Australia v New Zealand ‘Super Fight’

The biggest boxing event to be held in Sydney for more than a decade was confirmed this week after promoters No Limit Boxing announced Bankwest Stadium as the venue for an historic Double Header on December 16, 2020.

The ‘Sydney Super Fight’ will see the star of Australian boxing, Tim Tszyu, return to Sydney to fight quality Kiwi fighter Bowyn Morgan, as well as former NRL star Paul Gallen taking on former UFC great Mark Hunt in a battle of the big men.

Sydney Super Fight

The history-making event is in partnership with the NSW Government’s tourism and major events agency, Destination NSW, which identified the event as a unique opportunity to drive visitation to NSW and amplify the state’s promotion around the globe. The fight will be broadcast on Main Event on Foxtel.

To order Tszyu v Morgan visit www.mainevent.com.au or book through the MyFoxtel.app.

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