Tuesday November 10, 2020

Sarah Keith Managing Director Paykel Media
Sarah Keith on plans for clients and agency growth at Paykel Media

By James Manning

In 2019 one of Australia’s biggest independent media agencies Paykel Media was taken over by Active International. A year after the transaction agency founder Tony Paykel stepped down from his role as managing director. The search for a replacement has finally ended with last week’s announcement that Sarah Keith has taken on the role.

See also: Tony Paykel to continue running media agency after sale to Active Int

Paykel is a former agency executive at Total Media in Melbourne and later at McCann Erickson in Sydney before he launched his own agency in 1999.

After a career working with media giants like Network 10, Fairfax Media, Fox Sports, Austereo, SBS and UK’s Channel 4, Sarah Keith has made the move to a boutique agency business. Although it’s not a multinational media group, Paykel does have global ties via parent company Active International.

Tony Paykel and Active’s Cameron Swan

Tony Paykel and Active’s Cameron Swan

Keith told Mediaweek that the appeal of the new role was working for a private company. “The other thing that attracts me is that it is a long-standing business, over more than 20 years, and it has established relationships across the industry with media groups. Being small and independent really gives us some flexibility in terms of what we can do for clients.”

Keith hasn’t previously worked with any of the team at Paykel, but notes they are well credentialed. “Tony Paykel and Caroline Doran [Paykel Media COO] have worked together for the past 11 years and it’s great to work alongside people who perform so well together as does the whole Paykel team.”

Sarah Keith and Caroline Doran

Sarah Keith and Caroline Doran

Keith said she will be hands on in the new role as Paykel’s Australian clients look toward the end of a challenging year for some, and also as the media business looks to build.

Regarding 2020, Keith said: “We have been impacted similarly to many others. Everybody has faced challenges and it would be fair to say we are performing no better and no worse than the industry. Because some of our clients are small to medium sized businesses there have been direct decisions about whether to spend on this or that campaign when it comes to marketing. For bigger companies there can be a contraction of spend across the board.” The client list at Paykel is all new to Keith with no cross overs from past roles.

See also: Sarah Keith returns: MD at indie agency now part of global network

Paykel and Active International work as two separate companies. “With our Paykel Plus product we are able to look at different media opportunities through Active’s corporate trade business,” said Keith.

Paykel Plus let’s clients opt into acn active barter relationship and guarantee ROI on media investments at no extra cost through the trading arm of Active.

For the future, Keith noted, “The number one thing for existing clients is looking to see how we can accelerate those businesses with new media, new media ideas and new media partnerships. We will be closely reviewing our existing clients and making sure they have everything they need going into 2021.

“The second thing is looking out for opportunities for 2021. This year hasn’t been all doom and gloom as there are some businesses that have succeeded and done well. We need to make sure Paykel Media pitches itself into the right spot. I don’t intend to make massive changes. What Paykel Media has always done well, work closely with clients with a relatively small team, will continue. We are looking at things like maybe finding a partner to grow with or looking at further strategic appointments to ensure we align closely with our clients to allow them to grow.”

Paykel Media buys its own media and one of Keith’s skills over the years has been rate negotiation with all media players. That should be good news for clients?

“I’d like to think so, yes,” responded Keith.

The important thing for Paykel clients from my experience is that range of media I have worked across. I can offer a strategic views across all media channels, review what they are currently buying with a view to opening up new opportunities.”

TV Ratings
ViacomCBS Australia and New Zealand launches Reconciliation Action Plan

ViacomCBS Australia and New Zealand has announced the launch of its inaugural Reconciliation Action Plan (RAP), cementing its commitment towards reconciliation with Australia’s First Peoples, as well as embedding positive and sustainable cultural change.

Developed within the framework of Reconciliation Australia’s RAP program, the ViacomCBS Australia and New Zealand RAP centres around the company building meaningful relationships with Aboriginal and Torres Strait Islander peoples, organisations, networks and education bodies. It will also promote reconciliation with internal and external stakeholders and within the media as a whole.

In the coming year, ViacomCBS Australia and New Zealand will expand its NAIDOC and National Reconciliation Week activities to celebrate and empower our First Nations peers and deliver content that acknowledges and champions the diverse histories of Aboriginal and Torres Strait Islander peoples.

Beverley McGarvey (pictured), chief content officer and executive vice president, ViacomCBS Australia and New Zealand, said: “As leaders in delivering and creating premium content for all Australians, we’re proud to use our voice to advocate a future of cultural understanding and inclusion with First Nations people, as well as leverage our platform to work towards Reconciliation.

“We have a responsibility to drive this change, not only within our own organisation, but within society.”

Karen Mundine, chief executive officer Reconciliation Australia, said: “We are so pleased to welcome the first commercial free-to-air television network to become a partner in reconciliation through our Reconciliation Action Plan program.

“ViacomCBS Australia and New Zealand now join over 1,100 organisations with active RAPs generating economic and behavioural transformation with far-reaching, positive impacts. The RAP shows outstanding commitment from production through to recruitment, retention and professional development strategy.”

From celebrating First Nations cultures and histories to providing more education and employment opportunities, ViacomCBS Australia and New Zealand are excited to advocate for a more inclusive future.

archie roach
Archie Roach to be inducted into ARIA Hall of Fame on November 25

Legendary storyteller, “voice of the Stolen Generation” and 2020 Victorian Australian of the Year, Archie Roach will be next inducted into the ARIA Hall of Fame at the 2020 ARIA Awards in partnership with YouTube Music on the Nine Network on Wednesday, 25th November 2020.

Celebrating the 30-year anniversary of his groundbreaking debut album Charcoal Lane this year, Archie Roach’s monumental and lasting impact on the Australian music industry is profoundly evident.

Charcoal Lane is certified Gold and received two ARIA Awards in 1991. Archie Roach’s career achievements are extensive, to name a few, he went on to win 3 more ARIA Awards, was the first songwriter to ever take home a Human Rights Achievement Award and was made a Member of the Order of Australia (AM) in 2015 for his significant service to the performing arts as a singer, song-writer and guitarist, and to the community as a spokesman for social justice. Over the course of his career, he has shared the concert stage with music icons such as Patti Smith, Paul Simon, Joan Armatrading, Rodriguez and the late, great Leonard Cohen.

Upon hearing news of his ARIA Hall of Fame induction, Archie Roach said, “It’s a great honour to be inducted into the ARIA Hall of Fame, whilst It’s been thirty years since I recorded my debut album Charcoal Lane, I do recall receiving two ARIA awards for that album. Through the years writing and recording my songs as well as touring, has helped me to heal and connect to audiences around the country. To be inducted into the ARIA Hall of Fame is validation that no matter where you have come from and the struggles that you had to overcome through the years, that you can achieve great things if you set your mind and heart to it. Your achievements are only as good as the people around you and I have been blessed with a great team.”

ARIA chief executive Dan Rosen said: “It is an honour for us to have Archie Roach join the ARIA Hall of Fame. He is an artist of enormous integrity, writing songs of deep personal honesty that resonated all around Australia. He told stories that no one else was telling and brought these issues to the forefront of the Australian psyche. His thirty-year career on-stage is enough for him to be a legend, but it is matched with his off-stage activism and his tireless work to give back to the communities around him. He’s a man who has made the world a better place, and he rightly takes his place as a giant of Australian music.”

Along with his 2020 induction into the ARIA Hall of Fame, Archie Roach has been nominated for three ARIA Awards this year including Best Male Artist, Best Independent Release and Best Contemporary Album.

2020 ARIA Awards performers revealed

Some of Australia’s biggest acts are heading the lineup of performances on the night. Set to perform and leading the 2020 ARIA nominations, Lime Cordiale is up for eight awards this year including Album of the Year, Best Group, Breakthrough Artists presented by PPCA, Best Pop Release, Best Independent Release, Best Cover Art, Best Video presented by YouTube and Song of the Year presented by YouTube Music.

Lime Cordiale

Lime Cordiale

The Sydney sibling duo’s second studio album 14 Steps to a Better You achieved the highest first week album sales in 2020, followed by selling out 34 shows in Sydney, Brisbane, Newcastle and Adelaide. Lime Cordiale has amassed over 120 million streams combined, and had four songs under 40 in triple j’s Hottest 100 of 2019. In the past year alone, the group has sold just under 50,000 tickets and played more than 100 shows across the globe. Recently, they have performed as a special guest for Tones and I in North America and has been confirmed to play at Splendour in the Grass in 2021. Lime Cordiale are also performing as part of the Great Southern Nights program in November.

Also performing at the 2020 ARIA Awards are Amy Shark (three nominations), Tame Impala (seven nominations) and Sampa The Great (six nominations).

Top Image: Archie Roach (c: Jo O’Keefe)

Georgia Junior MasterChef winner 2020
TV ratings: Monday Week 46 2020

By James Manning 

• Four Corners episode pushes ABC to #1 Melbourne, #2 Sydney/Perth
• The Block backyard garden week keeps Nine in top spot
• Junior MasterChef final: Bigger crowd tunes in to see Georgia win

Primetime News
Seven News 987,000/981,000
Nine News 900,000/940,000
ABC News 764,000
10 News First 331,000/231,000
SBS World News 146,000

Daily current affairs
A Current Affair 778,000
7.30 713,000
The Project 350,000/568,000

Breakfast TV
Sunrise 260,000
News Breakfast 221,000
Today 209,000

Late night news
ABC Late News 325,000
Nine News Late 153,000
The Latest 147,000
SBS World News Late 53,000

Monday TV 

Seven: Home and Away began the week with 547,000 after a week 45 average of 513,000. The soapie is the second most-watched show in the BVOD numbers, behind only SAS Australia and ahead of The Bachelorette and The Block.

SAS Australia saw the recruits back in freezing water again last night, this time after taking part in a hostage rescue mission armed with rifles. The audience of 584,000 was the smallest yet. There were no retirements last night with 10 recruits remaining.

Two episodes of The Rookie followed on 264,000 and then 237,000.

Nine: A Current Affair started the week with a look at two very different women – TV legend Jeanne Little and the wife of Joe Biden, Dr Jill Biden. The audience of 778,000 comes after an average of 674,000 across last week.

Work on the backyards on The Block were underway with a chance this week to also fix any past defects. The episode was just over 800,000 after 830,000 on Monday last week.

The James Bond festival continued after The Block with 2008’s Quantum of Solace on 319,000.

10: On The Project, Peter Helliar spoke with Richmond footballer Bachar Houli who has co-authored a book with Richmond supporter Waleed Aly. The program started its 7pm week on 568,000 after an average of 498,000 last week.

The season final of Junior MasterChef started with an average audience 652,000. That number surged to 881,000 as 11-year-old Georgia won the final with a six-element main course drawing on her Sri Lankan heritage.

Have You Been Paying Attention? followed with 620,000 after 641,000 a week ago. Abby Coleman joined Peter Helliar and Celia Pacquola – just two episodes left this year for 10’s #1 series.

ABC: Many sets were stuck on ABC last night as the primary channel had its biggest Monday since New Year’s Eve in 2018 and one of its biggest Monday shares ever. The channel ranked #1 in Melbourne and #2 in Sydney and Perth.

The story of the challenges facing Broken Hill’s newspaper the Barrier Truth were investigated in Australian Story including a takeover offer which was knocked back by the current owners. The episode was on 572,000, up from 527,000 last week.

The audience lifted as Louise Milligan reported on Four Corners about the behaviour of two senior Liberal Party politicians in an episode titled Inside the Canberra Bubble. The episode was discussed subsequently both on the ABC on Q+A and also on Paul Murray Live where the host in particular was dismissive about what was uncovered. The audience of 824,000 is close to the best this year and pushed the channel to #1 in the timeslot.

Media Watch then tracked commentators’ predictions about the US election outcome with 715,000 watching.

Q+A guests with host Hamish Macdonald were former politicians Malcolm Turnbull and Bob Carr, The Australian’s Paul Kelly, The Briefing’s Jan Fran and historian Jenny Hocking. Discussions ranged from the US election outcome to last night’s Four Corners. A fascinating debate between largely Turnbull and Kelly and alleged bias at The Australian ended the evening. The program has previously rated well when Turnbull was a guest and last night the audience was 488,000, a ratings high for 2020.

SBS: The Great House Revival featured a huge three-level former church rectory bear Dublin with 122,000 watching.

The launch episode of Life and Birth then did 99,000 followed by 24 Hours in Emergency on 116,000.

Week 46: Monday
ABC Seven Nine 10 SBS
ABC 18.4% 7 16.5% 9 19.6% 10  15.5% SBS One 3.6%
ABC KIDS/ ABC COMEDY 1.9% 7TWO 3.5% GO! 1.5% 10 Bold 3.6% VICELAND 1.3%
ABC ME 0.4% 7mate 2.2% GEM 2.2% 10 Peach 2.2% Food Net 0.6%
ABC NEWS 1.7% 7flix 1.2% 9Life 1.8% 10 Shake 0.4% NITV 0.2%
        9Rush 1.4%     SBS World Movies 0.4%
TOTAL 22.4%   23.3%   26.5%   21.8%   6.0%


ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 16.5% 7 20.3% 9 14.8% WIN 10.3% SBS One 3.4%
ABC KIDS/ ABC COMEDY 1.8% 7TWO 4.5% GO! 3.0% WIN Bold 5.6% VICELAND 1.1%
ABC ME 0.7% 7mate 3.5% GEM 4.4% WIN Peach 2.1% Food Net 0.4%
ABC NEWS 1.4% 7flix (Excl. Tas/WA) 1.6% 9Life 1.7% Sky News  on WIN 2.5% NITV 0.3%
                SBS Movies 0.7%
TOTAL 20.4%   29.9%   23.9%   20.5%   5.9%


89.0% 11.0%
Monday FTA
  1. Seven News Seven 987,000
  2. Seven News At 6.30 Seven 981,000
  3. Nine News 6:30 Nine 940,000
  4. Nine News Nine 900,000
  5. Junior Masterchef Australia – The Winner Announced 10 881,000
  6. Four Corners ABC 824,000
  7. The Block Nine 805,000
  8. A Current Affair Nine 778,000
  9. ABC News ABC 764,000
  10. Media Watch ABC 715,000
  11. 7.30 ABC 713,000
  12. Junior Masterchef Australia – Grand Finale 10 652,000
  13. Have You Been Paying Attention? 10 620,000
  14. SAS Australia Seven 584,000
  15. Australian Story ABC 572,000
  16. The Project 7pm 10 568,000
  17. Home And Away Seven 547,000
  18. The Chase Australia Seven 505,000
  19. Q+A ABC 488,000
  20. Hot Seat Nine 447,000
Demo Top Fives

16-39 Top 5

  1. Junior Masterchef Australia – The Winner Announced 10 211,000
  2. Have You Been Paying Attention? 10 173,000
  3. The Block Nine 169,000
  4. Junior Masterchef Australia – Grand Finale 10 161,000
  5. The Project 7pm 10 134,000


18-49 Top 5

  1. Junior Masterchef Australia – The Winner Announced 10 357,000
  2. The Block Nine 327,000
  3. Have You Been Paying Attention? 10 309,000
  4. Junior Masterchef Australia – Grand Finale 10 254,000
  5. The Project 7pm 10 245,000


25-54 Top 5

  1. Junior Masterchef Australia – The Winner Announced 10 385,000
  2. The Block Nine 380,000
  3. Have You Been Paying Attention? 10 334,000
  4. The Project 7pm 10 280,000
  5. SAS Australia Seven 280,000
Monday Multichannel
  1. Bluey-AM ABCKIDS/COMEDY 374,000
  2. Bluey ABCKIDS/COMEDY 232,000
  3. Peppa Pig-AM ABCKIDS/COMEDY 187,000
  4. NCIS (R) 10 Bold 168,000
  5. Love Monster-AM ABCKIDS/COMEDY 161,000
  6. NCIS E2 (R) 10 Bold 144,000
  7. PJ Masks-PM ABCKIDS/COMEDY 140,000
  8. Dog Loves Books ABCKIDS/COMEDY 139,000
  9. Hey Duggee ABCKIDS/COMEDY 136,000
  10. Doc Martin-PM 7TWO 135,000
  11. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 133,000
  12. Andy’s Wild Adventures ABCKIDS/COMEDY 129,000
  13. Peppa Pig-PM ABCKIDS/COMEDY 126,000
  14. Peter Rabbit-AM ABCKIDS/COMEDY 124,000
  15. Go Jetters-PM ABCKIDS/COMEDY 122,000
  16. Housos 2020-PM 7mate 122,000
  17. NCIS E3 (R) 10 Bold 114,000
  18. Octonauts-PM ABCKIDS/COMEDY 113,000
  19. Book Hungry Bears-AM ABCKIDS/COMEDY 113,000
  20. Play School-AM ABCKIDS/COMEDY 110,000
Monday STV
  1. Alan Jones Sky News Live 89,000
  2. Paul Murray Live Sky News Live 88,000
  3. The Bolt Report Sky News Live 64,000
  4. Credlin Sky News Live 60,000
  5. The Undoing FOX SHOWCASE 59,000
  6. Last Week Tonight With John Oliver FOX8 52,000
  7. PML Later Sky News Live 48,000
  8. The Undoing FOX SHOWCASE 38,000
  9. Selling Houses Australia Lifestyle Channel 34,000
  10. Paw Patrol Nick Jr. 34,000
  11. Family Guy FOX8 34,000
  12. Paw Patrol Nick Jr. 33,000
  13. Jeopardy! FOX Classics 32,000
  14. 24 Hours In Emergency Lifestyle Channel 31,000
  15. The Simpsons FOX8 31,000
  16. The Kenny Report Sky News Live 30,000
  17. Ready Set Dance Nick Jr. 29,000
  18. The Undoing FOX SHOWCASE 29,000
  19. NCIS FOX Crime 28,000
  20. The Big Bang Theory FOX Funny 27,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business Of Media

Open theme parks unlock value for Village Roadshow bid

Village Roadshow says the successful public opening of its Warner Bros, Movie World and Sea World theme parks will trigger a 12¢ lift in suitor BGH Capital’s takeover bid to $2.32 per share, but the offer will not be going any higher, reports The Sydney Morning Herald’s Colin Kruger.

It was one of the contingent payments announced as part of the proposed offer in August when Village and BGH agreed to a deal in which shareholders could receive up to $2.45 per share.

However, the border and cinema reopening events, worth an additional 13¢ per share, is off the table because the Queensland border remains closed and major film releases have been delayed.

[Read more]

News Brands

Pell coverage breached court orders by ‘inviting online searches’

Highly contentious coverage of Cardinal George Pell‘s conviction of child sex abuse in December 2018 breached suppression orders enforceable in Australia by inviting readers to search for overseas coverage of the case, the Victorian Supreme Court heard on Monday, reports The AFR’s Hannah Wootton.

Thirty of Australia’s leading newspapers, radio shows and journalists are on trial on contempt of court charges over the coverage, including The Australian Financial Review.

Several news organisations reported on the conviction, but did not name Cardinal Pell or detail the offences for which he was found guilty. Instead, they said a high-profile person had been convicted of serious charges.

According to the Victorian Office of Public Prosecutions, however, this breached the suppression order as it invited readers to search online for more details about the case.

[Read more]

Row over Four Corners’ exposé on ministers Alan Tudge, Christian Porter

An extraordinary row has erupted between the Coalition and the ABC after the public broadcaster accused Morrison government ministers of sexism and a “pattern of inappropriate sexual behaviour”, reports The Australian’s Rosie Lewis.

Former prime minister Malcolm Turnbull told Four Corners that he had warned the then social services minister Christian Porter against inappropriate behaviour and said he could have been compromised after being seen drinking in the company of a young woman in December 2017.

The program also revealed an affair between the then human services minister Alan Tudge and a member of his staff, and quoted Labor’s home affairs spokeswoman, Kristina Keneally, and Greens senator Sarah Hanson-Young, who both raised allegations about sexually inappropriate behaviour by Coalition figures.

Porter said he was considering legal action against the ABC as he rejected the program’s depiction of his actions in the bar and said reporter Louise Milligan failed to contact him or his office.

[Read more]

Ipsos names BBC News top international news brand in Australia

Industry research body Ipsos has announced that the BBC is the #1 international news brand in Australia, across both digital and TV platforms.

The study into the media consumption of affluent audiences reveals that the BBC is the top international online news platform and that BBC World News – the BBC’s 24-hour international news channel – is watched by more people than any of its competitors.

BBC News outperformed competitors with its significance to business leaders in Australia in a number of ways including being the top international news brand for: Australians

Jamie Chambers, vice president advertising & distribution, ANZ, BBC Global News, said: “During a year of unprecedented global news events, from the Australian bushfires, the global pandemic and multiple geo-political crises, people are increasingly turning towards global news sources that they can trust. These results prove how valuable it is for audiences to have access to accurate, impartial news that tells them what they need to know so they are informed and equipped for a rapidly changing world around them.

In the wider region, BBC News is the fastest growing international news brand in APAC. It reached more influential opinion formers in the region than any of its competitors and outperformed its closest competitors within the business and B2B sectors. The research indicates that BBC News is also the fastest growing international news brand in APAC for high income earners and C-suite executives.

Source: Ipsos Affluent Asia Survey H2 2020 (FW period Q3’19-Q2’20); Australia (4718535/ 2006), media brands accessed in the PAST 30 DAYS. * This is excluding digital media/social media brands.

News channel ranking is based on the following list of global brands: BBCWN, CNN, Bloomberg, CNBC, Sky News (UK), Euronews, Al Jazeera.

US anchors cut Trump's conference. Would local reporters do the same?

Under normal circumstances, veteran political reporter David Speers prefers to challenge rather than censor the dubious assertions of our elected representatives. But as the host of ABC’s Insiders points out, recent events in the United States are anything but normal, reports The Age’s Michael Lallo and Broede Carmody.

On Friday, Speers’ counterparts at several major US broadcasters – including MSNBC, NBC, CNBC, CBS, ABC and NPR – halted their live coverage of President Donald Trump‘s press conference. It was a decision prompted by Trump’s unsubstantiated claims that the Democratic Party used “illegal” votes to deliver a fraudulent victory to Joe Biden.

“The risk is that these [media organisations] will be perceived to be censoring one side of politics,” Speers says. “A large section of the US population has already been led to believe that mainstream media can’t be trusted and this will only feed that perception.

Nine News political editor Chris Uhlmann describes Trump as “undoubtedly a liar” and a “disaster for democracy at home and abroad”. Nevertheless, he insists US networks ought to have aired his press conference in full.

[Read more]



SEN launches another radio brand with launch of WA DAB+ station

Sports Entertainment Network (SEN) has announced plans to launch a new DAB+ all sports station in Mandurah, to be known as SEN Peel, on the back of another month of digital growth in WA.

With the success of breakfast with Garry Lyon and Tim Watson and Gerard Whateley‘s sports radio show Whateley heard live on 657 SENTrack, podcast listens in Perth increased 48% month on month to a total of 281,936.

Page views on SEN.com.au and the SEN app in WA also increased 33% month on month to 677,456.

Sports Entertainment Network group commercial director Paige Wright said WA audiences were loving the sports content now available to them.

“With Breakfast with Garry and Tim and Whateley hitting the mark and digital audience growth continuing in this state, it’s clear we’re really connecting with sports fans. Our new sports station, SEN Peel, will further embed our network in WA and continue to provide fans with exceptional sport entertainment,” Wright said.

SEN WA highlights include:

• Page views (web & app) – 677,456 (up 33% month on month)

• Web & app users – 100,263 (up 33% month on month)

• News article reads – 412,406 (up 48% month on month)

• Concurrent minutes listened on the app – 3,096,726 (up 4% month on month)

• Podcast listens in Perth – 281,936 (up 48% month on month)

• Sportsday 6PR P10+ 47,000 listeners and share of 10.9% – the number 1 show in its timeslot for M30+ with a 21.2% share


GFK Radio Ratings, Survey 7, 2020

Whooshkaa, Facebook Business Manager, Twitter, JW Player, Google Analytics (01/10/20-31/10/20)

Sports Media

Stan, Nine set to snare French Open and Wimbledon TV rights

Nine and Stan are expected to lock in broadcast rights for the French Open and Wimbledon tennis tournaments as part of the media company’s new sports strategy across both free-to-air television and on-demand subscription video, reports The AFR’s Max Mason.

Nine and Stan could reveal the latest signing at Nine’s annual general meeting on Thursday. Nine, which owns The Australian Financial Review, declined to comment.

Sources with an understanding of Stan Sport’s plans said Nine and Stan were looking to become the home of grand slam tennis. The rights for the US Open are not currently available and are held by ESPN and broadcast on Foxtel.

[Read more]

Drones, more cameras, new commentators: How Nine plans to revamp rugby

When push came to shove in the race for Rugby Australia’s broadcast rights, ‘invaluable’ free-to-air exposure and the promise of new technology which will deliver NRL-standard broadcasts won the day for Nine, reports The Sydney Morning Herald’s Sam Phillips.

Nine chief executive Hugh Marks was one of the driving forces behind the introduction of the NRL’s six-again rule and while he concedes there is less immediate scope to change rugby’s global laws, the innovation will start in the broadcast zone.

While making the broadcast product more attractive to all generations of rugby fans was a key factor in Nine’s pitch, multiple RA sources have reiterated the importance of attracting new fans via free-to-air exposure. Super Rugby games have never before been shown live on free-to-air in Australia, meaning the 75 percent of the population without Foxtel have never had access.

[Read more]

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