Monday May 3, 2021
Have You Been Paying Attention? welcomes back contestants and a crowd
Have You Been Paying Attention? returns to Channel 10 on Monday, 3 May at 8.40pm on 10 and 10 Play. The Working Dog format will now steer 10 through the remaining weeks of survey until the end of November where it has usually ranked as 10’s most-watched show most weeks.
Each week the three guests (plus Ed Kavalee and Sam Pang returning in their permanent seats on the panel) will be quizzed on both the week’s top news stories – some serious and more than a few frivolous.
Mediaweek caught up with Have You Been Paying Attention? quizmaster Tom Gleisner ahead of him keeping score for the new season of the show, as a more normal production is expected this year following the Covid-19 pandemic. But HYBPA? is not your normal TV show which is why it is much-loved.
TT: Last year, like most productions, Have You Been Paying Attention? was impacted by Covid, what was that experience like and will it be disrupted much this year?
TG: Our 2020 series began like a bad Zoom meeting. Everyone talking over the top of each other, internet drop-outs, family pets misbehaving in the background. (On the plus side, I was able to occasionally mute Sam Pang). But we pretty quickly came to terms with the technical challenges. Our Channel 10 crew did an amazing job. Connecting a contestant’s buzzer in New Zealand to a control room in Australia called for real ingenuity. I am hopeful that this year will be a little more like normal. We think we can have our contestants back in the studio, along with a small audience. That said, I think 2021 will be the Year of the Asterix. Every planned event has the phrase “subject to Covid” hovering next to it.
Tom Gleisner Photo credit: Tina Smigielski
Covid dominated the news cycle last year, was having a show based on the news cycle a good thing or a bad thing?
I remember we did often say “let’s try and find a few non-pandemic related questions”. But it proved rather difficult. It was simply the story of 2020.
Thank goodness for the US election and reality TV providing a few Covid-free options.
The show seems to go from strength to strength – what is the key to retaining an audience and keeping the content fresh?
Our biggest asset is the fact that the news cycle refreshes itself every week – so we never feel that our subject matter is getting stale. Having guest quizmasters is another way of maintaining freshness. Then there’s small innovations, such as getting people involved in a news story to record a question to camera.
Could the show ever work with more than one episode a week?
I guess you could do a daily version of HYBPA? but the show would struggle if it was a slow news week. I think a weekly hit-out suits us best. It also gives you that feeling of being asked about a story that happened several days ago where you might remember the basics but have forgotten the precise details. That’s part of our show’s challenge – and you wouldn’t get it within a 24 hour cycle.
What are your goals for 2021?
To be part of another successful series of HYBPA? We never take the show, or our audience, for granted. And we always want to make sure that each series is better than the last. Apart from HYBPA? I look forward to working with my colleagues Rob (Sitch) and Santo (Cilauro) on a few other writing projects. On a personal level, I would like to have my passport stamped somewhere exotic.
Main photo: Sam Pang and Ed Kavalee with Tom Gleisner on Have You Been Paying Attention?
Premium content matters: How major Australian publishers can now prove it
ThinkPremiumDigital has released the findings of its latest third-party research that aims to help buyers navigate the world of digital media.
The research is part of The Benchmark Series and looked at ad placement in websites branded premium digital. There has been some expectation amongst buyers, and certainly premium digital publishers, that ads in those properties work harder than those on non-premium sites.
The research involved 5,500 Australians looking at ad for seven brands across 252 different websites.
Spoiler alert early – ads in premium digital media do create improved recall and significant brand uplift.
The Benchmark Series is Australia’s largest-ever cross-media advertising effectiveness study into premium digital. This study was overseen by audience research lab MediaScience and its CEO Dr Duane Varan.
Participants looked at ads in premium digital, Facebook and run of internet sites including niche and what the researchers branded “non-premium” sites, including but not limited to, Mamamia, Buzzfeed, MailOnline and TechRadar.
ThinkPremiumDigital general manager Venessa Hunt said: “It’s logical that the content surrounding advertising affects its results. In plenty of media channels, we know this to be true and buy accordingly. However, when it comes to digital, there wasn’t the evidence to demonstrate it.
“Finally, there’s proof that premium digital is a better choice for advertisers; that premium content – and context – actually does matter. This ground-breaking research is exactly what we’ve been waiting for as it also highlights premium digital’s ability to encode memories certifying the ability to build brands.”
Mediaweek saw a presentation from Dr Varan and Venessa Hunt last week. Across two days this week they will also be presenting to Omnicom Media Group, Dentsu Aegis, IPG Brands, GroupM and Publicis.
The Benchmark Series findings verify what the market has assumed in the past about impact of the environment on the effectiveness of the ad.
Where does this have the most impact? ThinkPremiumDigital reports that it impacts a most import segment – light buyers. The researchers noted this was important because that type of customer is where a brand’s growth will come from.
Summary of research ThinkPremiumDigital findings
Premium placement delivered 2.4 times better recall and 1.6 times better brand lift compared to run of internet across display and short-form video.
Premium placement more effective for light buyers
Premium placement of display and short-form video delivers three times better recall than run of internet and 2.8 times the band lift.
Also better: Premium short-form video
1.8 times better recall and 2.8 times the brand lift in premium environment over run of internet.
MediaScience’s Dr Varan said: “The findings of this study are consistent with studies MediaScience has conducted in the US which have found premium content activates people’s cognitive resources. Consuming premium content opens the mind and memory pathways and this creates a halo effect for the ads in these channels leading to greater memory and brand preference.”
Hunt added: “We can now answer the age-old question, ‘does advertising in premium actually deliver better results?’ And the answer is a resounding yes.”
Venessa Hunt and Dr Duane Varan
See also: Venessa Hunt appointed general manager of ThinkPremiumDigital
News Corp and American Express launch second delicious. Month Out
delicious. Month Out is back! After a Covid-impacted first year, News Corp Australia and American Express have kicked off what they are calling the most delicious month of the year for a second time.
Branded American Express delicious. Month Out, the celebration of fine food is back in May 2021. The partners have promised celebrations will be bigger than ever, with Brisbane and Melbourne joining Sydney for a month of food and festivities, with hundreds of special dining offers, events and experiences running all month long.
Kerrie McCallum and Naysla Edwards
American Express delicious. Month Out officially launched in Sydney on Friday night at Quay Restaurant with Quay’s upper-level Green Room transformed into a lounge bar for the evening and renamed Low Quay.
The evening’s menu was designed by Peter Gilmore and guests enjoyed Calabria Family Wines. Guests included American Express and News Corp partners and some fortunate delicious. readers who also got access to the food, wine and uninterrupted views across Circular Quay to the Opera House and the Sydney Harbour Bridge.
Peter Gilmore
Gilmore is the executive chef at two of Australia’s leading restaurants; Bennelong at the Sydney Opera House and Quay restaurant across the harbour in The Rocks.
WHAT: American Express delicious. Month Out – Sydney launch event
WHEN: Friday 30 April
WHERE: Low Quay – Green Room, Quay Restaurant
Fiona Nilsson and Edwina McCann
Guests
Michael Miller – Executive Chairman, News Corp Australasia
Michael Connaghan – Managing Director, Commercial Content, News Corp Australia
Fiona Nilsson – Managing Director, Food & Travel, News Corp Australia
Kerrie McCallum – Editorial Director, delicious.
Samantha Jones – Editor, delicious.
Phoebe Wood – Food Director, delicious.
Oliver Vickers-Price – GM, Commercial & Marketing Food & Travel
Edwina McCann, Editorial Director, Vogue Australia, Vogue Living and GQ Australia
Naysla Edwards – Vice President of Brand, Charge Cards and Experiences, American Express
Plus chef Peter Gilmore, writer and presenter Matt Preston, chef Brent Savage, chef Nino Zoccali, presenter Kate Peck and chef Hayden Quinn.
Main photo: News Corp Australia’s Micheal Miller, Fiona Nilsson and Kerrie McCallum
See also: delicious. Month Out returns with renewed American Express partnership
Matt Preston
Phoebe Wood, Oliver Vickers-Price and Samantha Jones
Seven announces new head of commercial data and Adobe partnership
The Seven Network today announced the appointment of Dean La Rosa (pictured) as head of commercial data and a new partnership with Adobe for its 7REDiQ audience intelligence platform.
La Rosa will join Seven on 10 May, responsible for identifying and delivering commercial data solutions for customers and partners. His resume includes commercial data roles at Nine Network and, before that, two years at Acxiom.
The Adobe announcement is a key element of the 7BYOD (Bring Your Own Data) product suite as it now connects over 6 million SWM-iDs with an Adobe ID.
The partnership means Seven can now offer data enrichment to more customers, giving them the ability to identify new customers from Seven’s signed-in user base, unlock insights and turn those insights into campaigns targeted across Seven’s digital channels.
Today’s announcement comes after the launch of new strategic data partnerships for 7REDiQ with Unpacked by Flybuys, the data division of the loyalty program, and Weatherzone. 7REDiQ’s other data partners include TEG, Carsguide and Mastercard.
Seven West Media chief marketing officer, Charlotte Valente, said: “With rich insights into the behaviour of more than 6 million people who have registered with Seven’s market-leading 7plus platform, 7REDiQ gives marketers the ability to define their own customers by their passions, affinities, purchasing power, behaviours and attitudes.
“Now we have taken the step of offering Adobe customers a granular understanding of their audience inside the 7REDiQ platform through Adobe ID match, as part of Seven’s BYO data solution.
“This secure and compliant environment gives brands the power to append their own customer data against our verified audience data and data from our premium second-party data partners,” she said.
Seven West Media Network digital sales director, Nicole Bence, said: “We are very excited to welcome Dean to the team. His talent and experience will help us build our first-party deterministic data approach to prepare for the decline of third-party cookies.
“As we continue to add new data partners and innovative technology solutions to 7REDiQ, Dean’s experience and skills will help us fast track commercial data led solutions for our clients.”
La Rosa said: “I’m excited to be joining Seven. What they have accomplished over the past 12 months is incredible and people are taking notice. Seven’s approach to connecting Flybuys and Mastercard data to logged-in users on the largest screen in the house – all in time for the start of the Tokyo Games – clearly demonstrates how innovation, insights and results are at the heart of 7REDiQ.”
news.com.au launches new consumer campaign, Be On It
Website news.com.au has unveiled a new consumer campaign in partnership with Bohemia Group, part of the M&C Saatchi Group. The campaign evolves the brand’s proposition with a new positioning and a call to action, to be on it.
news.com.au managing director Richard Skimin said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.
“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives.
“We know that our audience wants to connect and understand the world around them. Whether it’s The Bachelor, the Budget or Ash Barty, they’re keen to be across it all. But there is a challenge.
“People are inundated with news and content and it’s increasingly difficult to keep up. Yet it is a human instinct to want to be in the know – whether that’s at a neighbour’s barbeque, on a date, or in an elevator with work colleagues, you want to be seen to be on the pulse of it all. To be on it.
“news.com.au offers Australians this new promise – we have the breadth and depth of coverage for any reader to enjoy and understand. We’re on it so they can be on it too.”
news.com.au editor-in-chief Lisa Muxworthy said the new brand campaign has a modern, fresh feel designed to reflect how the site talks to its audience every day.
“news.com.au has a loyal monthly audience of more than 10.6 million. At the heart of what we do is start conversations and you’ve got to be on it to know what Australians are talking about and what matters to them. Our fresh positioning, be on it, aligns incredibly well with our content and I’m really excited by the opportunity it gives us to grow and diversify our audience.
“We have a strong focus on increasing our younger audience in 2021 with a lot planned for the year ahead, from new video and audio projects to campaigns and a financial planning series for young people.”
Bohemia Group CEO Brett Dawson said: “It’s a privilege to partner with such an iconic Australian brand with such influence and reach. We needed a big platform idea that imbued the breadth and distinctive tone of news.com.au, one that attracted and retained audiences, and worked in consumer and trade contexts.
“Be on it. The new customer promise and call to action. It has endless scale and flexibility to work at a brand level and with the news cycle. It has a sense of urgency, a call to action towards the brand, for both audiences and advertisers. So all you need to do to be on it, is be on it.”
The consumer marketing campaign rolls out from today across digital, social and free-to-air and subscription TV.
Stan spills the tea at World Premiere of RuPauls’ Drag Race Down Under
The World Premiere of RuPaul’s Drag Race Down Under at the Sydney Opera House attracted first episode guest star Taika Waititi, The Voice’s Rita Ora, podcast partners Courtney Act and Vanity Faire from Call Me Brenda, ABC Breakfast’s Georgie Tunny and singer Rob Mills, and filmmakers Christian Van Vuuren and Adele Vuko. Media types included Les Sampson (Stan), David Knox (TV Tonight), Alex Needs (Today) and Nine CEO Mike Sneesby deep in conversation with a drag queen!
Sydney Opera House CEO Louise Herron and Nine CEO Mike Sneesby with Philmah Bocks and Ursula Sneesby
Host David Campbell introduced all the drag queens before a screening of the first episode (sans ending). There was overwhelming applause every time Newcastle’s JoJo Zaho mentioned her Aboriginal heritage, and there was also much love in the room for Sydney hometown queens Maxi Shields and Coco Jumbo.
Credit: The Down Under Queens joined by newly announced Stanbassador Renee Bargh.
At 46 years old, Maxi Shield is the oldest competitor, but when Mediaweek asked if she was “The Grand Dame” of the group, she laughed and said “seasoned chook” sounded better. Maxi feels this series will show the world that down under we have the “sisterhood” and “Aussie and Kiwi mateship”
The show’s “most Ocker” queen, Geelong’s Art Simone, agreed that the group was a “pack of larrikins”. She was still in shock at the speed of filming, saying it all happened so fast it felt like a “fever dream”.
Credit: Claudia Karvan joined by her Bump co-stars Nathalie Morris and Carlos Sanson Jnr.
Melbourne’s Karen From Finance revealed that her first episode entrance look is a tribute to the movie Nine To Five and its “iconic feminist” star, Jane Fonda. Shockingly, the “control freak office girl” then said the only thing she missed during the show’s social media blackout was “porn”!
NZ queens Elektra Shock, Kita Mean Anita Wigl’it said there was “rivalry, but it’s a small drag community across Australasia so we have to get along!” Sydney’s non-binary trans contestant Etcetera Etcetera amazed all with her “nude” challenge look, and WA’s Scarlet Adams was smart enough to thank all the production companies involved in the making of the show, including Stan, World of Wonder and Warner Bros.
RuPaul’s Drag Race Down Under airs on Stan from May 1.
ARIA Charts: Justin Bieber #1, John Lennon returns to the top 50
Singles
Montero (Call Me By Your Name) by Lil Nas X holds the top spot on the ARIA singles chart for a second week, and this week it claimed a Gold accreditation. The track has so far notched up four straight weeks at number one in the UK.
The highest ranking Australian single this week was Masked Wolf with Astronaut In The Ocean at number six. This is the fourth week in a row that the Sydneysider has held the title.
After five weeks out of the top ten, The Weeknd’s Save Your Tears jumps up 15 spots to hit a new peak at number four. Originally peaking at number six in February/March, the resurgence of the single comes after the release of a remix featuring Ariana Grande.
The only new track to enter the top 50 this week is Aurora with Runaway at number 35. First released in 2015 on the Norwegian singer-songwriter’s debut EP Running with the Wolves, the popularity of the song has swelled recently after going viral on TikTok. The single also featured on Aurora’s debut album, 2016’s All My Demons Greeting Me as a Friend.
Albums
Justin Bieber’s Justice returns to the top of the ARIA albums chart for a third week. It becomes the most weeks the Canadian star has spent at number one on the albums chart, taking over from 2101’s My World. Four tracks from Justice are in the singles chart top 50 this week: Peaches at number three, Hold On at number 18, Anyone at number 30, and Holy at number 43.
The highest ranking Australian album this week continues to be The Kid Laroi’s F*ck Love (Savage), which is up two places this week to come in at number seven. This week is the 40th week that the album has been in the top 50.
It’s also the 40th week for Taylor Swift‘s first surprise quarantine album, folklore. Its sister album, evermore, enters its 20th week.
Spacey Jane’s Sunlight jumps from number 43 to number 26 in its 21st week in the top 50. The jump comes as the band head into the final couple of weeks of their national tour in support of the former album which peaked at number two after the single Booster Seat came in second on Triple J’s Hottest 100.
John Lennon’s iconic first solo album, John Lennon/Plastic Ono Band, returns to the top 50 in Australia for the first time since its original issue, coming in at number 34. Released in December 1970 in the wake of the break-up of The Beatles, the album’s been reissued to mark its 50th anniversary. The album features the single Mother, as well as Lennon classics Love, God, and Working Class Hero. Standalone singles Give Peace A Chance, Cold Turkey and Instant Karma (We All Shine On) have been included as bonus tracks.
The only new addition to the albums chart this week is Nurture by Porter Robinson at number 27.
2021 ARIA Chart Toppers
Singles
January 4 24Goldn Mood
January 11 24Goldn Mood
January 18 Olivia Rodrigo Drivers Licence
January 25 Olivia Rodrigo Drivers Licence
February 1 Olivia Rodrigo Drivers Licence
February 8 Olivia Rodrigo Drivers Licence
February 15 Olivia Rodrigo Drivers Licence
February 22 Olivia Rodrigo Drivers Licence
March 1 Glass Animals Heat Waves
March 8 Glass Animals Heat Waves
March 15 Glass Animals Heat Waves
March 22 Glass Animals Heat Waves
March 29 Glass Animals Heat Waves
April 5 Glass Animals Heat Waves
April 12 Justin Bieber ft. Daniel Caesar & Giveon Peaches
April 19 Justin Bieber ft. Daniel Caesar & Giveon Peaches
April 26 Lil Nas X Montero (Call Me By Your Name)
May 3 Lil Nas X Montero (Call Me By Your Name)
Albums
January 4 Taylor Swift Evermore
January 11 Taylor Swift Evermore
January 18 Barry Gibb Greenfields: The Gibb Brothers’ Songbook
January 25 Illy The Space Between
February 1 Bluey Bluey The Album
February 8 The Kid Laroi Fuck Love (Savage)
February 15 Foo Fighters Medicine at Midnight
February 22 The Rubens 0202
March 1 Tash Sultana Terra Firma
March 8 Architects For Those That Wish To Exist
March 15 Kings Of Leon When You See Yourself
March 22 Dua Lipa Future Nostalgia
March 29 Justin Bieber Justice
April 5 Skegss Rehearsal
April 12 Justin Bieber Justice
April 19 Taylor Swift Fearless (Taylor’s Version)
April 26 London Grammar Californian Soil
May 3 Justin Bieber Justice
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TV Ratings Survey: Sunday Week 19
Primetime News
Seven News 1,030,000
Nine News 1,009,000
ABC News 617,000
10 News First 265,000 (5:00 pm)/ 228,000 (6:00 pm)
SBS World News 172,000/130,000
Daily current affairs
60 Minutes 464,000
Insiders 472,000
The Project 277,000 (6:30 pm)/ 426,000 (7 pm)
Breakfast TV
Sunrise 263,000
Today 203,000
News Breakfast 183,000
Nine
Nine has continued its strong Sunday night performances throughout the year, once again winning the night, with the #1 primary (23.2%) and network (30.8%) share.
Lego Masters had 811,000 viewers tune in to watch Gabby and Ryan break the Brick of Doom curse by winning the first challenge of the night only to be eliminated after their next build.
The pair ended up in the bottom two with Fleur and Sarah, who used their Platinum Brick to stay in the competition after their build fell apart right before judging.
Lego Masters was #1 in all key demos and was also up on last week’s episode which had 715,000 viewers.
This was followed by 60 Minutes with 464,000.
Earlier in the day Nine’s coverage of the St George Illawarra Dragons versus the Wests Tigers had 285,000 viewers as the Tigers won 16-8.
Seven
Big Brother had 534,000 viewers as the show kicked off Surprise Week.
In the nomination challenge, Big Brother mixed allies and adversaries together with the winning team agreeing to nominate single marketer Michael and student Tilly for eviction, with mother hen Mary as a safe vote.
Michael was the one evicted from the house and commented:
“I thought I had the numbers so I shouldn’t go on attack mode,” said Michael. “I don’t think the plane crew is as solid as it once was. The dynamics have shifted and people are going to do what they have to do to stay in the game. Daniel wants Tilly in because he thinks he can manipulate her but Tilly is not a silly girl. She’s incredibly smart. They may never get an opportunity to nominate her again and that’s the mistake.”
Afterwards was Crime Investigation Australia: Most Infamous which focused on Rodney Francis Cameron, with 301,000 tuning in.
The AFL coverage had 530,000 as Essendon defeated Carlton, which was spread across Seven and 7mate which was the top multichannel for the night.
10
MasterChef had 592,000 viewers join the kitchen as Minoli’s flavour combination saw her go home. This was up on last week’s 572,000.
The episode featured MasterChef Alumni Poh Ling Yeow, Callum Hann and Reynold Poernomo, as the challenge was to make a dish that would seamlessly fit on either Poh’s menu at Jamface, at Callum’s Eleven restaurant or on Reynold’s menu at Koi.
Wynona, Therese and Elise also had to decide whether or not to play their immunity pins. In the closing moments of the challenge, Wynona and Elise both played their pins.
Minoli’s sesame-crusted steak served with daikon, yuzu dressing, crispy enoki mushrooms and pickled radish was not a hit with the judges, and she was the fourth contestant eliminated from the show.
The Sunday Project had 277,000 (6:30 pm) and 426,000 (7 pm) watch as the show covered the plan to slash child care costs and Aussies stuck in India.
ABC
Spicks and Specks had 530,000 viewers for the third episode of its return series which was up considerably from last week’s 444,000.
This was followed by Wakefiled with 189,000.
SBS
The top program on SBS last night was a repeat of Egypt’s Top Ten Treasures with 191,000.
Week 18-19: Friday-Sunday
| FRIDAY METRO | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven | Nine | 10 | SBS | |||||
| ABC | 14.4% | 7 | 22.7% | 9 | 18.1% | 10 | 7.7% | SBS One | 4.3% |
| ABC KIDS/ ABC TV PLUS | 2.4% | 7TWO | 3.2% | GO! | 2.1% | 10 Bold | 3.3% | VICELAND | 1.2% |
| ABC ME | 0.5% | 7mate | 5.0% | GEM | 2.3% | 10 Peach | 2.1% | Food Net | 1.0% |
| ABC NEWS | 2.1% | 7flix | 2.1% | 9Life | 1.6% | 10 Shake | 0.3% | NITV | 0.0% |
| 9Rush | 1.7% | SBS World Movies | 2.0% | ||||||
| TOTAL | 19.3% | 32.9% | 25.8% | 13.4% | 8.6% | ||||
| SATURDAY METRO | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven | Nine | 10 | SBS | |||||
| ABC | 6.3% | 7 | 22.5% | 9 | 18.6% | 10 | 9.0% | SBS One | 4.5% |
| ABC KIDS/ ABC TV PLUS | 2.3% | 7TWO | 4.0% | GO! | 4.3% | 10 Bold | 3.8% | VICELAND | 0.8% |
| ABC ME | 0.3% | 7mate | 5.6% | GEM | 3.4% | 10 Peach | 3.3% | Food Net | 0.8% |
| ABC NEWS | 2.8% | 7flix | 2.3% | 9Life | 1.9% | 10 Shake | 0.7% | NITV | 0.1% |
| 9Rush | 1.5% | SBS World Movies | 1.3% | ||||||
| TOTAL | 11.7% | 34.3% | 29.6% | 16.8% | 7.5% | ||||
| SUNDAY METRO | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven | Nine | 10 | SBS | |||||
| ABC | 10.7% | 7 | 17.8% | 9 | 23.2% | 10 | 13.9% | SBS One | 4.9% |
| ABC KIDS/ ABC TV PLUS | 1.7% | 7TWO | 3.1% | GO! | 1.9% | 10 Bold | 3.0% | VICELAND | 1.5% |
| ABC ME | 0.3% | 7mate | 4.6% | GEM | 2.6% | 10 Peach | 2.8% | Food Net | 1.1% |
| ABC NEWS | 1.6% | 7flix | 1.0% | 9Life | 2.0% | 10 Shake | 0.4% | NITV | 0.1% |
| 9Rush | 1.2% | SBS World Movies | 0.5% | ||||||
| TOTAL | 14.4% | 26.5% | 30.8% | 20.1% | 8.2% | ||||
| SUNDAY REGIONAL | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| ABC | Seven Affiliates | Nine Affiliates | 10 Affiliates | SBS | |||||
| ABC | 11.7% | 7 | 17.7% | 9 | 20.0% | WIN | 8.9% | SBS One | 5.2% |
| ABC KIDS/ ABC TV PLUS | 1.6% | 7TWO | 4.2% | GO! | 2.1% | WIN Bold | 4.6% | VICELAND | 1.6% |
| ABC ME | 0.6% | 7mate | 6.0% | GEM | 4.1% | WIN Peach | 2.5% | Food Net | 0.9% |
| ABC NEWS | 1.6% | 7flix (Excl. Tas/WA) | 1.2% | 9Life | 2.6% | Sky News on WIN | 2.6% | NITV | 0.1% |
| SBS Movies | 0.4% | ||||||||
| TOTAL | 15.5% | 29.2% | 28.9% | 18.6% | 8.2% | ||||
| SUNDAY METRO ALL TV | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| FTA | STV | ||||||||
| 86.2% | 13.8% | ||||||||
All People Ratings
Friday Top 10
- Seven News Seven 839,000
- Seven News At 6.30 Seven 825,000
- Nine News Nine 805,000
- Nine News 6:30 Nine 748,000
- Seven’s AFL: Friday Night Football Seven 629,000
- A Current Affair Nine 529,000
- ABC News ABC TV 527,000
- Vera (R) ABC TV 522,000
- The Chase Australia Seven 462,000
- Better Homes And Gardens Seven 433,000
Saturday Top 10
- Seven News Seven 791,000
- Nine News Saturday Nine 705,000
- Seven’s AFL: Saturday Night Football Seven 532,000
- A Current Affair Nine 480,000
- ABC News-Sa ABC TV 427,000
- Getaway Nine 300,000
- Space Invaders Nine 294,000
- Weekend Sunrise Seven 280,000
- Rocketman Nine 278,000
- The Dog House 10 269,000
Sunday FTA
- Seven News Seven 1,030,000
- Nine News Sunday Nine 1,009,000
- Lego Masters Nine 811,000
- ABC News Sunday ABC TV 617,000
- MasterChef Australia 10 592,000
- Big Brother Seven 534,000
- Spicks And Specks ABC TV 530,000
- Seven’s AFL: Sunday Afternoon Football Seven 530,000
- 60 Minutes Nine 464,000
- The Sunday Project 7pm 10 426,000
- Crime Investigation Australia: Most Infamous Seven 301,000
- Sunday Afternoon NRL Live Nine 285,000
- FBI: Most Wanted 10 280,000
- The Sunday Project 6.30pm 10 277,000
- 10 News First 10 265,000
- Weekend Sunrise Seven 263,000
- Insiders ABC TV 233,000
- 10 News First Sun 6pm 10 228,000
- Weekend Today Nine 203,000
- Australian Crime Stories Nine 198,000
Sunday Multichannel
- M- Kingsman: The Secret Service (R) 7mate 160,000
- Border Security – Australia’s Front Line 7Two 152,000
- Bluey ABC Kids/ABC TV Plus 151,000
- Death In Paradise 9Gem 146,000
- Peppa Pig ABC Kids/ABC TV Plus 140,000
- Insiders ABC NEWS 138,000
- Border Security – Australia’s Front Line 7Two 134,000
- Remy & Boo ABC Kids/ABC TV Plus 132,000
- Play School ABC Kids/ABC TV Plus 122,000
- Floogals ABC Kids/ABC TV Plus 118,000
- Bananas In Pyjamas ABC Kids/ABC TV Plus 116,000
- The Adventures Of Paddington ABC Kids/ABC TV Plus 116,000
- Border Security – Australia’s Front Line 7Two 114,000
- The Wonder Gang ABC Kids/ABC TV Plus 114,000
- Bluey ABC Kids/ABC TV Plus 113,000
- Motorsport: 2021 Motogp Live 10 Bold 109,000
- PJ Masks ABC Kids/ABC TV Plus 105,000
- Close Of Business ABC NEWS 102,000
- Love Monster ABC Kids/ABC TV Plus 100,000
- Peppa Pig ABC Kids/ABC TV Plus 100,000
Sunday STV
- Live: NRL: Dragons V Wests Tigers FOX LEAGUE 242,000
- Live: NRL: Warriors V Cowboys FOX LEAGUE 177,000
- Live: AFL North Melbourne V Melbourne FOX FOOTY 172,000
- Live: AFL Essendon V Carlton FOX SPORTS 503 159,000
- Men In The Mirror: Rudd & Turnbull Sky News Live 115,000
- Live: AFL West Coast V Fremantle FOX FOOTY 108,000
- Live: Sunday Night With Matty Johns FOX LEAGUE 107,000
- Live: Bounce: Episode 7 FOX FOOTY 97,000
- Paul Murray Live Sky News Live 80,000
- Outsiders Sky News Live 75,000
- Outsiders Sky News Live 71,000
- Live: MotoGP Grand Prix Of Spain FOX SPORTS MORE 66,000
- Live: Sunday Ticket FOX FOOTY 63,000
- Live: F1: Portugal Grand Prix FOX SPORTS 506 59,000
- Live: Sunday Ticket FOX FOOTY 48,000
- Live: First Crack FOX FOOTY 47,000
- Live: NRL Sunday Ticket FOX LEAGUE 47,000
- Live: MotoGP Post Race Show FOX SPORTS MORE 43,000
- Chris Smith Tonight Sky News Live 41,000
- Cricket: T20 Mini Aus V Pak: Game 3 FOX SPORTS 503 39,000
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2021. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Media News Roundup
Business of Media
TV networks look to shift ratings measurement to seven-day model
The plan, which would likely inflate the audience numbers of the network’s prime-time shows by between 20 and 40 per cent, would overturn the decades-old practice of overnight ratings reports.
The urgency of the proposal — The Australian understands that the majority of free-to-air broadcasters are keen to have such a model in place by next month — comes as audiences continue the shift away from linear TV in favour of catch-up television services including ABC iview, 7plus, 10play and 9Now, and subscription services such as Kayo and BINGE.
Netflix Australia revenue grows off major Covid-19 streaming boom
Documents filed to the Australian Securities and Investment Commission show the company, known for shows such as Bridgerton, The Crown and The Queen’s Gambit, made $20.5 million in local revenue and a profit of $878,234 in the year ending December 31. The figures do not include local subscriber revenue, which is collected at Netflix Australia’s parent company in the Netherlands, but indicate growth in users through large increases in certain fees.
The streaming giant paid $553,705 in local income tax, up 14 per cent on the previous year because of higher non-deductable tax expenses.
“We comply with all Australian and international tax law,” a Netflix spokesperson said. “In addition, we continue to invest aggressively in Australian content.”
Nine Entertainment is under fire for its handling of dozens of jobs losses in regional areas
TV reporters and cameramen are among more than 60 staff whose jobs will be cut when the media company’s broadcast deal with Southern Cross Austereo ends on June 30.
One insider said many staff were extremely upset and had been left in limbo, not knowing whether they still had a job with Nine, would be given a redundancy, or would be offered help to find work elsewhere.
“There’s people in tears that are leaving, they know they’re leaving but they don’t know when, how, or if they are going to get offered another job,” the source said.
News Brands
The Australian makes changes to its media and Canberra reporting teams
And in another change announced on Saturday, James Madden has been named media editor of The Australian, and will be joined as a media writer by Sophie Elsworth.
Photo: James Madden, Rosie Lewis and Sophie Elsworth
Lewis began her career at The Australian in Sydney in 2011 and has covered six federal budgets, three prime ministers and two elections.
Madden joined The Australian in 1999, covering courts, crime and politics in Sydney and Melbourne before being appointed Sydney chief-of-staff in 2011. He rose through the news editing ranks to become national chief-of-staff.
Elsworth started her career at the Herald Sun in Melbourne and went on to work as a reporter at The Advertiser in Adelaide and The Courier-Mail in Brisbane.
“Rosie is an exceptional reporter, and has become a genuine leader among the new generation of political journalists in Canberra. Her elevation to one of our key political posts is testament to her determination and skill,” editor-in-chief Christopher Dore said. “Media is such a fascinating story and The Australian will continue to lead the industry coverage under James’s leadership, backed up by Sophie’s news-breaking credentials.”
Chris Bowen ‘boned’ for Q+A diversity quota
Diary is told that Labor’s Chris Bowen, the man who could have been treasurer in a Shorten government, expressed his displeasure with Q+A after he was snubbed by the show. But what magnified the snub from Bowen’s perspective is that he was passed over in his capacity as Labor’s climate change spokesman for a Q+A episode titled “Climate, Politics and Fossil Fools”.
However, this column has since established that the main reason Bowen was excluded from the panel was for “gender diversity” reasons.
Publishing
‘Make her skin a little lighter’: Editor Justine Cullen exposes realities of decades in mags
Cullen, who left the helm of fashion bible Elle after five years in 2018, has claimed her decision to leave the title was over concerns it would not survive a year under its then-owners Bauer Media.
“I love Elle. For many years I thought I’d be one of those editors that died there or that they’d have to build me an office and I’d be turning about 80,” she told The Sydney Morning Herald and The Age ahead of the release of her new novel, Semi-Gloss. “But when I was looking at the industry, and particularly [Bauer Media] … I had to make some tough calls. One of those was where would Elle be in five years under Bauer or even one year? And where did I want to be? And did those places collide? Sadly, as much as I loved the job, the answer was no.”
Television
Eddie McGuire’s career sashaying into US dance show market
McGuire’s JAM TV is deep in pre-production at Melbourne’s Docklands Studios with the US series Come Dance With Me.
Come Dance With Me is a new format for CBS in America with Philip Lawrence, best known for his song writing partnership with Bruno Mars, as host and Jenna Dewan, a dancer and former wife of Magic Mike star Channing Tatum, one of the judges.
It is understood contestants are also being flown in from the US and will undertake mandatory quarantine before filming gets underway later this month.
The series is being shot in Melbourne for the US market.
Stars of new Netflix show Byron Baes ‘furious’ over press release
Netflix’s Director of Originals in Australia, Que Minh Luu, confirmed there’s been drama both on and off the set as members of the cast, which includes local models, musicians and business owners, were unhappy with a recent media announcement in which they were referred to as “influencers” and “hot Instagrammers”.
“They are artists, musicians, entrepreneurs, business owners, models, on a spiritual journey and more. They understand the power of influence. They are part of Byron. They understand the creative vision of the show that has been developed with them over several months,” Luu wrote on Twitter.
“Most of them hated the press release too! Did a lot of apologising that week. Fired the PR team (lol joking about firing, we’re all learning together).”
Luu was responding to growing criticism surrounding the show, including calls for a boycott from Byron Bay locals who worry the show will perpetuate stereotypes and attract the “wrong crowd” to the tourist hot spot.
The Chase crew welcomes new host Larry Emdur with open arms
Word from the set of the long-running afternoon game show is that the arrival of Larry Emdur is proving to be a hit with the show’s crew as well as network management.
Emdur replaced the embattled former host Andrew O’Keefe after the latter was charged for allegedly assaulting his partner in January.
According to insiders, which include both production and technical crew, Emdur has been operating like a “pro” since his arrival early last month, with his episodes set to begin airing in the coming weeks once the backlog of O’Keefe-helmed shows has been cleared.
Sam Newman ‘devastated’ by sudden death of wife Amanda Brown
Amanda Brown, 50, was found by the Geelong great lying on the floor of their Docklands apartment on Saturday night.
Emergency services advised they responded to reports of a cardiac arrest.
Ms Brown was said to be unresponsive.
“I’m just devastated, I can’t say anything else,” Newman told the Herald Sun.
Sport
Super Rugby TV ratings slump 57 per cent in two months
As part of its three-year, $100 million broadcast rights deal with Rugby Australia — signed last November — Nine aired one Super Rugby match each week during the season, with the remaining games shown on its subscription streaming service Stan.
While Stan hasn’t released any audience numbers for its Super Rugby coverage, the ratings for the weekly free-to-air match screened on 9Gem fell away badly throughout the 10-week regular season, particularly in the key capital city markets.
The opening match of the season between the Queensland Reds and the NSW Waratahs, on February 19, drew a healthy audience of 121,000 across the five-city metro market, but by Round 10, the weekly fixture on 9Gem was pulling just 52,000 — a drop of 57 per cent, according to ratings service OzTAM.
Bruce McAvaney won’t travel to Tokyo for Olympics
McAvaney, who has long been the passionate and authoritative voice of Channel 7’s Olympic coverage, has confirmed he will remain in Australia rather than travel to Japan in July for the Games.
The decision should not come as a shock considering the worrying COVID-19 situation in Japan and expected stringent quarantine requirements.