Thursday April 18, 2024

James Warburton
Farewell, James Warburton: Seven West Media CEO’s last day in the office

By James Manning

There is slightly less controversy around this departure for Warburton… a move he announced last year.

James Warburton is expected to clear out his desk at Seven West Media today, Thursday 18 April. The media boss revealed his decision to stand down in December 2023.

Taking over from Warburton is the business’ CFO Jeff Howard.

James Warburton and Jeff Howard

James Warburton and Jeff Howard

This is the second time Warburton has left the network. There’s less controversy surrounding this departure.

On 2 March 2011, James Warburton, then a Seven sales executive, signed a written contract with Network 10 to commence employment on 14 July 2011 and informed Seven the same day that he had signed with the rival network.

Seven immediately instructed Warburton to leave the premises and to not contact staff or clientele.

Seven then successfully went to the Supreme Court of New South Wales to enforce Warburton’s restraints of trade to prevent him from commencing employment with Network 10 until 14 October 2012, 12 months after the cessation date of his employment contract.

In 2024, Warburton steps away before his departure deadline of 30 June. But in a carefully worded decision last year, the business did note “James will leave on or before 30 June”. The TV business has recently been all over the media for a number of misdemeanours. Warburton recently sent an email to staff saying, in part, “We take issue with the allegations recently made about our conduct”.

David Leckie

David Leckie

 

Seven’s Hall of Fame

For the past 20 years, Seven had four long-term chief executives – David Leckie, Tim Worner, and James Warburton. It was also led by the first woman to head a commercial TV network – Maureen Plavsic (Paramount ANZ’s Beverley McGarvey became the second).

That’s a little cheeky as it doesn’t address the contribution of Don Voelte, who was in the chair briefly between Plavsic and Leckie.

Leckie moved to Seven after an impressive career at Nine. He brought with him the magic touch which helped Nine own the #1 ratings spot.

Worner worked under Leckie at Seven and moved into the top job from production and programming. Dramas and reality TV on air were Worner’s specialty. He even managed to survive an off-air drama too, as the chairman Kerry Stokes stood by him after what both labelled a serious misstep.

Tim Worner

FTA TV CEO Hall of Fame: 2000-2024

Seven
Kerry Stokes (acting, later executive chairman)
Maureen Plavsic
Don Volte
David Leckie
Tim Worner
James Warburton
Jeff Howard

Nine
David Leckie
David Gyngell
Ian Johnson
Eddie McGuire
Sam Chisholm
David Gyngell
Hugh Marks
Mike Sneesby

Network 10
John McAlpine
Grant Blackley
Lachlan Murdoch (acting, later chairman)
James Warburton
Russel Howcroft (acting, 11 days)
Hamish McLennan
Paul Anderson
Beverley McGarvey and Jarrod Villani
Beverley McGarvey

The Warburton years at Seven

The acquisition and integration of Prime into Seven made it the leading national total television network.

Seven is #1 in revenue with a 40%+ national share.

In the past five years, there was significant transformation from traditional to digital – which made up 2% of earnings in 2019 and 50% in 2024.

The business paid down debt and onerous contracts by $491 million – now it has the lowest debt level in SWM’s history.

Secured AFL rights for nine more years, with digital rights from 2025.

Secured the cricket rights until 2031, including the digital rights.

Sold Pacific Magazines for $40 million at six times earnings plus contra package.

Sold Airtasker stake post IPO for $45 million.

Secured NBCU/Bravo deal, which now makes up 15% of minutes on 7plus.

Implemented changes at Sunrise, with Natalie Barr replacing Sam Armytage and Matt Shirvington replacing David Koch.

TV Week Logie Awards moved from Nine to Seven. Sam Pang hosts and the 2023 event records the best audience in five years.

Warburton pushed hard to secure Total Television measurement. Industry moves to national VOZ data.

James Warburton ranked #1 on the Mediaweek 100 in 2023.

James Warburton with Seven colleagues at Mediaweek 100 event in 2023

See also:
James Warburton’s memo to Meta: No one likes bullies (and they don’t win)
James Warburton on ad market recovery: Seven is “absolutely set to explode”

Kyle and Jackie O radio ratings
Radio Ratings 2024, Survey 2: Highlights + Full Results

Full results for the second GfK Radio Ratings Survey of the year.

GFK Radio Ratings Survey 2, 2024

Sydney

K&J top brekkie but 2GB stays #1, smoothfm ties with KIIS, WSFM lifts

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Melbourne

Ross and Russ on top, The Fox’s Fifi, Fev & Nick top Christian, Triple M dips

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Brisbane

SCA takes #1 and #2 with B105 and Triple M despite Stav, Abby & Matt slide, KIIS spikes

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Adelaide

MIX on top, Roo, Ditts & Loz lead the brekkie pack, Nova slides

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Perth

Nathan, Nat & Shaun stay brekkie #1, Mix tops Nova again, 96FM and 6iX stay flat

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See Also: Radio Ratings 2024, Survey 1: Highlights + Full Results

Kyle and Jackie O Melbourne
Melbourne Radio Ratings 2024 Survey 2: Kyle and Jackie O to start with 6.4% share

By Brittney Rigby

Ross and Russ remain on top, Jase and Lauren climb in first Nova survey, Fox grabs back #1 FM breakfast from Gold.

Melbourne Radio Ratings
GfK Survey 2 2024
Survey Period: Sunday 14 January to Saturday 24 February

UP: Gold 104.3 +1.5
DOWN: smoothfm 91.5 -1.9

3AW 13.8% (14.5%)
Cume: 721,000 (-23,000)
2023 results
Best (Worst)
Best 10+ 16.6% (13.5%)
Best Breakfast 22.7% (18.1%)

3AW in Melbourne dipped 0.7 percentage points this survey to a 13.8% share overall, although it is still up – just – on the end of 2023, when its share was 13.5%.

Ross and Russ slide 1.5 percentage points in the breakfast slot, but still remain clearly on top with a 18.1% share. 3AW remains #1 overall in breakfast, morning, and evening. Tom Ellliott’s second survey in the morning slot sees him retain the top spot with a 16.9% share, up 0.1 percentage points. Afternoons with Tony Moclair was 0.1 down to a 10.4% share, behind Gold and Fox. Jacqui Felgate’s drive audience dipped 0.6 percentage points.

Key station demos were mixed: 55-64 down 4.1 to 17%, 40-54 were down 1.4 to 6.9%, 25-39 up 1.4 to 2.8%, and 18-24 up 1.8 to 2.8%. 65+ remained static at 35%.

Gold 104.3 10.9% (11.8%)
Cume 1,181,000 (-81,000)
2023 results
Best (Worst)
Best 10+ 12.7% (9.6%)
Best Breakfast 12.2% (8.4%)

Gold (10.9%) has kept ahead of Fox (10.1%) despite a 0.9 percentage point slide. In breakfast, Christian O’Connell, Jack and Pats were back 2 percentage points to slide behind Fox in brekky. The station went back in every timeslot, including breakfast, morning (-1.2), afternoon (-0.1), drive (-0.5), and evening (-0.6). It’s still #1 overall in afternoons and drive, and #1 FM in mornings and evenings.

In the demos, Gold gained ground with 25-39s (+0.4) and 55-64s (+2.6). In 18-24s, it dropped -4.8, and -2.9 for 40-54s.

101.9 Fox FM 10.1% (9.4%)
Cume 1,336,000 (+8,000)
2023 results Best (Worst)
Best 10+ 10.5% (8.8%)
Best Breakfast 11.0% (9.4%)

Fox breakfast team Fifi, Fev and Nick scraped back ahead of Gold to get the #1 FM breakfast spot, after losing it in Survey 1- their 11.2% breakfast share is the best in a decade or more.

Morning (0.2), afternoon (0.6), drive (0.6), and evening (1) were all up too. In drive, that pushed share back up past the 10% mark.

After a significant drop from 22.2% to 13.8% in 18-24s last survey, Fox climbed 2.9 points with the demo to sit at 16.7%. It also jumped 2.2 with 40-54s to 13.9%.

smoothfm 91.5 8.9% (7.5%)
Cume 1,082,000 (+36,000)
2023 results
Best (Worst)
Best 10+ 9.9% (8.5%)
Best Breakfast 8.9% (6.6%)

In 2023, the station was above a 9% share for all surveys except one. It hasn’t quite pushed above 9% in Survey 2, but it’s close. Breakfast jumped 1.1 points to 7.7%, while  it also experienced a notable upswing in mornings (1.8) and afternoons (2). Drive remained steady at 8.2%.

 Big demo swings included 18-24s (up 5.1 points to 13.9%) and 55-64s (up 2.3 to 12.5%).

105.1 Triple M 6.1% (7.8%)
Cume 752,000 (-75,000)
2023 results
Best (Worst)
Best 10+ 6.9% (5.3%)
Best Breakfast 7.2% (4.7%)

In breakfast, Triple M fell by 1 percentage point to 5.7%, and that slide continued throughout the day: back -2.6 in mornings, -2.7 in afternoons, -1.5 in drive, and -0.6 in evenings.

It was back in every demo except 10-17s, where it remained the same, and 65+, where it snuck up by 0.4 points. In 40-54s, the slide was -3.8. Cume audience dropped by 75,000.

Nova 100 7.6% (7.1%)
Cume 1,242,000 (+19,000)
2023 results
Best (Worst)
Best 10+ 8.5% (5.7%)
Best Breakfast 7.3% (5.0%)

In Jase and Lauren’s first survey since taking the breakfast reins, the duo climbed 1.6 percentage points in the breakfast slot to a 8.3% share.

It was up a touch in all other slots across the day, and the biggest demo dip was in 18-24s, back 3.4 points.

KIIS 101.1 FM 6.2% (6.4%)
Cume 1,042,000 (-81,000)
2023 results
Best (Worst)
Best 10+ 7.6% (6.5%)
Best Breakfast 9.1% (6.5%)

Kyle and Jackie O will inherit a 6.4% share in breakfast when they start at the end of the month, up 0.5 from the last survey. Share dipped across the day until evening, where it climbed 0.4. In drive, Will and Woody dropped by 0.7 to 7.9%. Biggest demo move was in 18-24s, where it went from 11.6% to 13.9%, + 2.3.

Cume audience dropped by 81,000.

SEN 3.5% (2.6%)
Cume 379,000 (+59,000)
2023 results
Best (Worst)
Best 10+ 3.7% (1.8%)
Best Breakfast 3.1% (2.3%)

Breakfast with Garry and Tim was up 0.7 to 3.5%. All other dayparts posted growth too, with Gerard Whateley in mornings bringing in the station high of 4.4%, up 1.3 points. All demos were up except for 25-39s, which dropped back a point.

3MP 1377 1.4% (1.6%)
Cume 201,000 (-4,000)
2023 results Best (Worst)
Best 10+ 1.6% (0.6%)
Best Breakfast 0.8% (0.3%)

Breakfast slide 0.2 to 1%. Weekends remain the strongest daypart on 1.9%, even though that was a small drop of -0.2. (+0.7). Best weekday slot is afternoon on 1.7%. Share 65+ is 2.9%, back 1.3.

Magic 1278 1.3% (1.4%)
Cume 159,000 (+21,000)
2023 results
Best (Worst)
Best 10+ 1.6% (0.8%)
Best Breakfast 0.8% (0.3%)

Breakfast was up 0.2 to 0.8%. The best depart was evening with a 1.7% share, back 0.7, while morning and drive both grew a touch for a 1.5% share.

The demos remained steady, with 65+ back 0.9 to 2.7%.

RSN 927 0.5% (0.7%)
Cume 69,000 (+12,000)
2023 results Best (Worst)
Best 10+ 1.2% (0.6%)
Best Breakfast 1.3% (0.8%)

The station holds a 0.5% share in breakfast, morning, and afternoon, which drops to 0.4% in drive before growing to 0.7% in evening – the best slot for the station.

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See also:
Melbourne Radio Ratings 2024 Survey 1: Ross, Russ and Christian again in charge, KIIS tumbles
Melbourne Radio Ratings 2023 Survey 8 – Fox & Gold level, but Fifi Fev & Nick #1 FM brekky

Ben Fordham 2GB Sydney radio ratings
Sydney Radio Ratings 2024 Survey 2: 2GB remains on top, smoothfm ties with KIIS

By Jasper Baumann

WSFM and 2DAY FM lift.

Sydney Radio Ratings
GfK Survey 2 2024
Survey Period: Sun Feb 4 to Sat Mar 30.

UP: 104.1 2DAY FM +0.9
DOWN: 2GB -0.8

2GB 11.9% (12.7%)
Cume: 667,000 (-50,000)
2023 results Best (Worst)
Best 10+ 14.3% (11.0%)
Best Breakfast 18.1% (14.0%)

The Nine Talk station continues the year as the top Sydney station, despite dropping 0.8 points for a share of 11.9%

In breakfast, Ben Fordham has dropped to second place as KIIS move back up to the top, recording a share of 14.9% – dropping 1.7 points. 

In his second survey since taking Afternoons over from Deb Knight, Michael McLaren has dropped 0.7 points for a share of 8.8%.

See Also: Michael McLaren named 2GB Afternoons host, taking over from Deb Knight

smoothfm 95.3 11.0% (10.8%)
Cume: 1,281,000 (-49,000)
2023 results Best (Worst)
Best 10+ 11.4% (9.1%)
Best Breakfast 8.3% (6.5%)

Nova’s smoothfm has tied with KIIS this survey, rising 0.2 points to bring the station share to 11%. 

In breakfast, Bogart Torelli and Ron Wilson were up 0.4 points for a 8.1% share. Drive has risen 0.1 points to bring in a share of 10.9%, dropping to the second overall show in the daypart by a margin of 0.1.

KIIS 1065 11.0% (10.5%)
Cume: 1,390,000 (-66,000)
2023 results Best (Worst)
Best 10+ 13.0% (10.0%)
Best Breakfast 17.9% (13.9%)

Having ended last year as Sydney’s top FM station, ARN’s KIIS has risen 0.5 points for an 11% share.

In breakfast, Kyle and Jackie O take the FM crown once again, rising 0.7 points bringing the show to a 16.1% share. 

In Drive, Will and Woody are up 0.3 points for 11%, moving into first place in the daypart, with smoothfm close behind by a 0.1 margin.

KIIS FM remains the top station in the 10-17 and  25-39 demographics, this survey losing 18-24 to Nova and is now number one in 40-54.

WSFM 8.7% (7.5%)
Cume: 939,000 (+22,000)
2023 results Best (Worst)
Best 10+ 9.4% (7.6%)
Best Breakfast 10.2% (7.7%)

WSFM has risen 1.2 points for a share of 8.7%, the biggest rise of the Sydney survey. 

In breakfast, Jonesy and Amanda rose 1.7 points, for a share of 8.7%.

Nova 96.9 8.1% (8.0%)
Cume: 1,180,000 (-125,000)
2023 results Best (Worst)
Best 10+ 7.7% (6.4%)
Best Breakfast 7.3% (6.3%)

Nova continues the year at #4 after gaining 0.1 points. The breakfast lineup of Fitzy and Wippa with Kate Ritchie jumped 0.5 points for an 8.9% share. The Drive lineup of Ricki-Lee, Tim and Joel was down 0.8 points for a 8.9% share – keeping them the third biggest show in the daypart.

104.1 2Day FM 5.5% (4.6%)
Cume: 900,000 (-11,000)
2023 results Best (Worst)
Best 10+ 5.8% (4.7%)
Best Breakfast 5.4% (4.0%)

2Day FM has recorded a 5.5% share in the Sydney radio ratings after lifting 0.9 points. 

The Breakfast Shift with Hughesy, Ed and Erin has risen by 1.4 points, bringing in a share of 5.3%. In Drive, Carrie and Tommy were up 1.2 points for a 6.1% share.

104.9 Triple M 5.3% (5.0%)
Cume: 788,000 (-17,000)
2023 results Best (Worst)
Best 10+ 6.1% (5.0%)
Best Breakfast 5.8% (4.6%)

Ending last year tied with 2Day FM, Triple M has risen 0.3 points for a share of 5.3%.

In breakfast, Mick Molloy and Mark ‘MG’ Geyer remain stagnant at 5.1%. Drive was up 0.2 points. 

2UE 954 5.0% (5.6%)
Cume: 198,000 (-34,000)
2023 results Best (Worst)
Best 10+ 4.5% (3.3%)
Best Breakfast 2.9% (1.7%)

2UE has dropped 0.6 points for a 5.0% share this Sydney Radio Ratings. The station’s biggest demo was 65+, with a 16.1% share – dropping 0.4 points.

In breakfast, Trevor Sinclair was down 0.3 points for a share of 3.0%.

SEN 1170 1.6% (1.1%)
Cume: 116,000 (+27,000)
2023 results Best (Worst)
Best 10+ 0.7% (0.4%)
Best Breakfast 0.8% (0.2%)

SEN has lifted 0.5 points for a 1.6% share. Breakfast with Vossy and Brandy was up 0.5 for a share of 1.3%.

Sky Sports Radio 1.2% (1.1%)
Cume: 136,000 (+8,000)
2023 results Best (Worst)
Best 10+ 1.7% (1.2%)
Best Breakfast 2.3% (1.2%)

Rising 0.1 points, Sky Sports Radio has continued the year with a share of 1.2%. 

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Bluey the sign
When brand partnerships go bad: A love letter to Bluey

“Your partnerships and licensing are not aligned to your purpose, and they’re hurting your brand.”

By Timothy O’Brien, CEO at Purpose Made

Dear Bluey,

I’ve got a bone to pick with you.

Your partnerships and licensing are not aligned to your purpose, and they’re hurting your brand.

You are hanging out with the wrong crowd! I’m worried about you. I love you, little Bluey, and so do my children and many children around the world.

You’re part of the small window of TV our 3-year-old and 1-year-old watch. They love your show and learn so much from your stories.

You have built an enormous amount of trust with children across the world, and with trust comes responsibility and influence. Your shows are crafted with the utmost care, and you take on tricky societal challenges in such an accessible way.

You are in the business of helping our children develop through powerful storytelling. Yet, when it comes to your collaborations and partnerships, why can’t you do the same?

Why are they not aligned with your purpose?

Why are they potentially having a detrimental impact on the children you are telling stories to?

Going to the supermarket with my children brings so much joy, and as we go around the aisles, your brand is attached to so many products. Most of these products are not suitable for daily consumption by children and wouldn’t pass basic nutrition requirements – biscuits, highly sugared flavoured milk, custards, and so many Easter eggs. Of course, our children want them, as they want you!

Although we as parents make the ultimate choice, you championing these bad choices makes it harder for us.

So, my bone to pick with you: take the same care and attention with your partnerships as you do with your stories.

You have a huge influence, and that influence can be used for good. Why not champion nutrient-dense food and responsible manufacturing that can contribute to a healthier and happier generation of children? You and your licensing partners might forgo some partnership revenue initially, but ultimately, this will be better for you, our children, and our futures.

Put simply, you can do better, and you have a responsibility to do so.

Now, I know this might be out of your direct hands, Bluey, and you probably didn’t see this coming. It appears BBC Studios and the ABC have merchandising rights, and BBC Studio runs global distribution.

What will happen next? Can you have a greater say in what is unfolding?

It’s critical for your brand to have control, or at least a say, in its licensing to protect its integrity, and we don’t want you turning into a case study on when licensing goes wrong.

Look, we can work through this together. Go revisit your licensing agreements, ensure you have clarity on the types of purposeful partnership that are aligned, and relaunch for good. Our other friend Barbie learnt some harsh lessons too when she was featured on the packaging of fast-food giants. A lot of people were upset.

You don’t have to follow the crowd. You can be the leader and innovator you have always been. It’s a lesson for us all and happens when we start to grow, things can get a bit higgledy piggledy and start to feel a bit wobbly. We must take the time to find ourselves again.

With love, hugs, and admiration.

A father of two little ones, Timothy O’Brien

See also: Mediaweek HOT List April 2024: Bluey’s house on Domain, Yeah the Pies, and Alone Cologne

Publicis Groupe - Arthur Sadoun and Maurice Levy
Publicis Groupe's Maurice Lévy proposes changes to governance structure

By Alisha Buaya

Lévy’s proposal sees him become chairman emeritus and Arthur Sadoun step up to chairman and CEO of the board.

Publicis Groupe’s Maurice Lévy has proposed changes to its governance structure, which will be put to a shareholder vote at its Annual General Meeting on 29 May 2024. 

Lévy, chairman of the Supervisory Board, submitted a proposal to the Groupe’s governing bodies that would see the company shift from a dual structure corporation with a Supervisory Board and Management Board (Directoire) to a widespread model of a single structure corporation with a Board of Directors.

The new structure sees Arthur Sadoun become chairman and CEO of the Board. His appointment will be accompanied by the creation of a lead director role and reinforcement of the Board’s committees, as part of a well-balanced governance model and in line with AFEP-MEDEF guidelines.

Lévy would then step into the role of chairman emeritus for the Groupe to continue to benefit from his insight, experience, and leadership until the end of his mandate in 2025.

In addition to attending board meetings, Lévy would preside over a mixed group of board members and executives, with a clear focus on innovation and foresight. 

These changes allow for the continuation of the partnership formed by Lévy and Sadoun, which in the past seven years has seen Publicis become first in the industry on market capitalisation.

The Supervisory Board approved Lévy’s proposal, which will be subject to a vote by shareholders during the upcoming Annual General Meeting next month.

Maurice Lévy, chairman of the Supervisory Board, said: “Publicis Groupe has a long history of anticipating change and transforming itself to face the future. The primary responsibility of any board is to ensure that a company has both the governance structure and the teams it needs to lead it forward.

“With this in mind, I proposed changing the governance of the Groupe in order to put in place a Board of Directors, with Arthur Sadoun as Chairman and CEO. It’s the most effective way of maintaining the Groupe’s success, now and in the long term. I’m delighted that the Supervisory Board was unanimous in its approval of this change, and confident that our shareholders will give it their support, seeing it as the means of preserving and perpetuating the outstanding results that have taken our group to new heights.”

Arthur Sadoun, chairman and CEO of Publicis Groupe, said: “The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalisation.

“It will also allow us to continue the duo that we have formed with Maurice Lévy since 2017, which has seen Publicis extract itself from the pack and emerge as a clear leader in our sector.

“The continuity of our partnership, combined with the incredible talent of our teams around the world and our best-in-class capabilities make us more confident than ever in our ability to help our clients transform and thrive in this ever-changing environment, and drive even greater value and innovation for all of our stakeholders. For those reasons, I hope that our shareholders will support this proposal.”

Top image: Arthur Sadoun and Maurice Levy

Pure Blonde partners with The Monkeys to relaunch brand
Pure Blonde partners with The Monkeys to relaunch brand

By Amy Shapiro

Ant Keogh: “The real world is an impure place… it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure.”

Pure Blonde has partnered with The Monkeys, part of Accenture Song, to relaunch its brand, re-establishing the original ‘A Place Purer Than Yours’ platform.

The hero of the relaunch, directed by Freddy Mandy, marks the return of the Australian ultra-low carb beer label to its forested roots, depicting a utopian, imaginary world uncorrupted by modern life.

The film follows a trespasser into the world of Pure Blonde encounter locals who go to great lengths to preserve the purity of the brew.

Live from the 5th of May in Australia and New Zealand, the campaign will be rolled out across broadcast television, OLV, OOH, social and digital audio.

“The real world is an impure place. It was when Pure Blonde first launched, and it’s arguably gotten worse,” said chief creative officer of The Monkeys, Ant Keogh.

“So, it made sense to revisit the original brand world: and see what measures they are taking to keep the beer pure.” 

Tessa Whittaker, marketing manager for Pure Blonde at Carlton & United Breweries said the new campaign builds on those symbolics of a delicious, natural world that first launched the brand.

“This new campaign seeks to build on those original semiotics, remind drinkers that Pure Blonde is 86 calories per bottle, and appeal to a new audience that doesn’t want to compromise on taste when it comes to low carb beer,” said Whittaker.

Pure Blonde partners with The Monkeys to relaunch brand (TVC still)

Earlier this month, The Monkeys scored six of Australia’s 14 gongs at the 64th annual Clio Awards, including nabbing gold in the film craft (musical – original) category for its ‘Play it Safe’ campaign. 

The Monkeys’ winning work, directed by Kim Gehrig and fronted by popular Australian actor and musical comedian Tim Minchin, was created by the agency in celebration of The Sydney Opera House’s 50th anniversary.

See also: The Monkeys snatches gold at Clios, Australia tallies 14 wins

Campaign credits:

Client: Carlton & United Breweries
General manager – marketing: Nicole McMillan
Head of contemporary brands: Ben Eyles
Marketing manager: Tessa Whittaker
Assistant brand manager: Patrick Wallace 

Creative agency: The Monkeys, part of Accenture Song
Chief executive officer: Paul McMillan
Chief creative officer: Ant Keogh
Chief strategy officer: Michael Derepas
Strategy director: Dave Collins
Head of design: Raph Tamkalis
Creative directors: Hugh Gurney & Connor Beaver
National head of production: Romanca Mundrea
Senior producer: Eliza Malone
General manager: Sophie Gosper
Group account director: Alex Ashby
Senior account director: Jenny McLarney
Account manager: Isaac Montebello 

Production Company: Finch
Director: Freddy Mandy
Managing director: Corey Esse
Executive producer: Loren Bradley
Producer: Nikki Walker
Production manager Melbourne: Darcey Taylor-Morrison
DOP: Gin Loane 

Post partners: The Editors
Editor: Jack Hutchings
Executive producer: Charlotte Griffiths
Producer: Maxine Zanoni
Colourist: Dave Gibson

Online & VFX: Alt VFX
Executive producer: Tyrone Estephan
Producer: Caroline Macleod
VFX supervisor: Dave Edwards
VFX lead: Jay Hawkins 

Sound: Squeak E. Clean Studios
Executive producer: Ceri Davies
Senior engineer: Paul Le Couteur
Music: Ben Talbot Dunn 

Photography: The Kitchen
Photographer: Toby Burrows
Producer: Federica Genovesi
Retouching: Dave Mercer 

Media Agency: PHD Melbourne
Planning director: Tom Lamplugh
Investment manager: Erin Baker
Account executive: Priya Rao 

In House Agency: 1House Asahi Beverages Australia
Digital planner: Cindy Luu
Channel specialist: Victoria Scholten
Brand partner: Rachel Linacre
Project lead: Benjamin Deville
Media manager: Christina Coco

Podcast Week: KICPOD
Podcast Week: Born Funny, The Baby Bubble, It's A Lot with Abbie Chatfield

Somehow Related, Orange Country, Hannah’s Story wins Gold.

Compiled by Jasper Baumann and Tess Connery

‘We know we will be the best’: Jimmy & Nath on bringing Born Funny to the stage

In May last year, Jimmy & Nath launched a new podcast series, Born Funny. Taking a deep dive into when Australia’s funniest people first knew they were funny, guests reflect on the times in their lives that helped shape their comedic careers.

Recently, the pair took the podcast to the stage for the Melbourne International Comedy Festival, with a live show in front of a sold-out audience – and packaged up to play out live around the country.

Podcast Week’s Tess Connery caught up with the pair to speak about Born Funny, why radio is a top priority, and what comes next.

It’s been almost a year of Born Funny. Take me back to the beginnings of the podcast? 

Nath: “It was a long time coming. We had the concept years ago, when we were doing brekkie radio down in Hobart. It was coming out of the back of Covid times, and we wanted to keep flexing our interview muscle – which we know is a real strength of the show. We wanted to do it in a more long-form format, and we were spitballing a few different podcast ideas. 

“We actually did a pilot that didn’t see the light of day for about three years, that was with Luke McGregor. We tell people not to listen to that episode, because it’s a bit weird – all we talk about is Covid and Hobart.”

born funny

How is the podcast different to the Jimmy & Nath radio show?

Jimmy: “It’s a different format and you’ve got to respect it. I don’t think Nathan and I really respected it, we talk for living so we figured we could do this as well. In the radio show, there’s a lot of high energy but you get breaks – you get the ads, the music, chatting to callers, that sort of stuff. This is sitting down for an hour. 

“The biggest learning curve was for Nathan and I to sit back a bit and let the guest be the star, and not come in so hot. The way we ask questions is very different on the radio show compared to the to the podcast.”

Nath: “We’ve got time, as opposed to trying to fit stuff into a four or five-minute talk break. We can have an extended answer, we can ask that third, fourth, fifth, sixth follow-up question that you wouldn’t get to do in a radio interview or a phone topic.”

You took the show live at the Melbourne International Comedy Festival this year, what was that like?

Jimmy: “We’ve wanted to do a live show for a very long time, even pre-Born Funny. We’ve also been very pragmatic and cautious about how we do things –  we’ve seen people get really famous really quickly and lose sight of the thing that put them there. Our first priority will always be radio, we’ve been doing it for 10 years in different capacities.

“The opportunity was there, we had a big team around us – which was very helpful in putting together something like this and we didn’t have when we were doing Hobart breakfast. We said we wanted to do a live show, and we want to do more. It was so much fun.”

LiSTNR_Born Funny_Live Event pic 1

Jimmy and Nath live

Nath: “The opportunity to take it to the live stage blew us away, because we knew that a lot of people listen to the podcast, but to see them is a different thing. When we record or do a radio show, it’s just us and our team, but to see people on a live stage energises us a bit more. 

“We could use the crowd, which we do like to do with our callers, but we could use them and involve them and have that instant gratification of knowing if we were doing the right thing – the answer was yes, because people were going nuts in the crowd, which was awesome.”

For both the podcast and the radio show, what are you guys working towards? What are the goals for the rest of the year?

Jimmy: “Marty Sheargold said to us 10 years ago that you don’t get a job until someone fucks up or fucks off. We’re lucky to have the podcast on LiSTNR, we’re on the Hit Network, we have a lot of friends everywhere. No one wants to give these gigs up. 

“We would love to take on a capital city breakfast show, we’ve done that in Hobart and had some success, we’d love to do it somewhere else. Or drive! We’re big fans of Hamish & Andy and Kate, Tim & Marty, they were two great drive shows. But those opportunities won’t present themselves unless we continue to be a good show, and that’s really what our focus is.”

Nath: “We’re going to keep doing the best show possible, bringing in as much audience as possible and growing our platform. We know, because it has in the past, that’ll lead to whatever that next opportunity is.

“We’re not afraid to say it, we know we will be the best. We know we will be, because we outwork anybody – we work our asses off and we do it for a reason. Radio is priority one, we love it. We’ll keep working until we are the best, and even then we won’t believe it, so we’ll keep going.”

[Listen to Born Funny here]

Mamamia launches comedy parenting podcast, The Baby Bubble

The Baby Bubble invites listeners into the raw conversations of twin sisters and first-time mums, Jessie and Clare Stephens.

The podcast is about the absurdity of raising a tiny human when you have absolutely no idea what you’re doing.

The Baby Bubble launched on 11 April with presenting partner, BIG W. 

“We’re delighted to announce our partnership with Mamamia for The Baby Bubble podcast. Parenthood is a journey filled with hilarious moments. Our excitement lies in joining authentic conversations as the hosts share their real-life experiences with humour and honesty,” said Amber Topalcik, marketing manager, BIG W.

[Listen to The Baby Bubble here]

LiSTNR launches season six of It’s A Lot with Abbie Chatfield 

LiSTNR has announced season six of It’s A Lot with Abbie Chatfield, with brand new artwork by Hungarian artist Kamilla Varga. 

In the new season, Chatfield continues her popular and fiercely candid take on the world, with an unwavering commitment to calling out bad behaviour and telling it how it is. 

In an upcoming episode, Abbie sits down for a powerful interview with activist and advocate for sexual assault survivors, Grace Tame

LiSTNR Original Podcasts head of entertainment and culture, Sam Cavanagh, said: “On It’s A Lot, Abbie and her guests tackle topics that are often considered taboo. However, with Abbie’s trademark candour and humour, these discussions resonate with her legions of listeners, and she is fast becoming one of this country’s most important voices. We are extremely proud to see her podcast continuing to grow and challenge the status quo, whilst also being a runaway commercial success.”

[Listen to It’s A Lot here]

Somehow Related marks 300 episodes at new home, 9Podcasts

Hosted by Aussie comedians, Glenn Robbins and Dave O’Neil, Somehow Related is the show that proves even the most seemingly random subjects are in fact related.

In each episode, Robbins and O’Neill cycle through what they know about the topics, reminisce, sometimes call on help from friends and indulge with thinking music before giving it all to guess the link. 

Glenn Robbins said: “Along with our trusty sidekick Sam, every episode is a journey of discovery where we uncover fascinating facts and nuggets of knowledge that will, if nothing else, arm you with something interesting to say when things go quiet at your next dinner party.”

Dave O’Neil said: “Sure, we might talk about ourselves more than the topic, and sure, we might drop the odd inappropriate joke, and sure, we might even reenact historical moments with questionable accuracy – but don’t hold it against us, we’re giving it our best shot.”

[Listen to Somehow Related here] 

Shane McAnally and Gina Kirschenheiter return to host the second season of Orange Country

Hosted by songwriter Shane McAnally and reality star Gina Kirshenheiter, the second season promises listeners a blend of humour, candid conversations and insightful discussions. 

In the debut episode titled ‘We Don’t Have Coke, Is Pepsi Okay?” Shane and Gina dive straight into a wide range of topics, from recent family trips to Santa Barbara to debates over Pepsi versus Coke. Listeners can expect lively banter about everything from ostrich farms to Beanie Baby crazes, and even delve into discussions on millennial and Gen Z money dysmorphia. 

“We’re thrilled to be back for another season of ‘Orange Country,” shares McAnally.

“It’s always a blast recording with Gina and diving into our favorite topics, from pop culture to personal stories.”

Kirschenheiter adds: “The support from our listeners has been incredible, and we can’t wait to share more laughs and insights with them in season two.”

[Listen to Orange Country here]

9News Queensland’s Hannah’s Story Podcast wins Gold at New York Festival Radio Awards

Hannah’s Story, a podcast collaboration with 9News Queensland and 9Podcasts, was awarded the Gold award for the best Narrative Documentary podcast at the New York Festival Radio Awards.

Presented by 9News Queensland’s Melissa Downes, produced by 9News Queensland’s Jess Lodge, and with sound design by 9Podcast’s Adam Buncher, the podcast tells the story of one of the worst acts of domestic violence seen in Australia: the day Hannah Clarke and her three children were set on fire and killed in their car by their father and Hannah’s estranged husband, Rowan Baxter.

9News Queensland’s Lodge and Downes said: “We are so proud to see Hannah’s Story recognised on the global stage. Our deepest thanks go to Hannah’s parents Sue and Lloyd, brother Nathanial, friends and all those who contributed to this podcast. To have this incredibly important story reaching an international audience is a credit to their courage and commitment to creating change and saving lives.”

Podcast Week: born funny

Kaimera wins Afterpay
Afterpay appoints Kaimera as media agency of record

By Alisha Buaya

The incumbent, Initiative, had held the account since 2021.

Kaimera has been appointed to oversee the full-funnel media planning and buying for Afterpay in Australia and New Zealand.

The independent agency will be the buy now pay later company’s agency of record in Australia and New Zealand and handle its national and local media planning and buying activities.

Joel Moran, head of marketing of Afterpay International, said: “Afterpay’s relentless focus to maintain our position as the leader in the BNPL space in ANZ means that we are vigilant in our appointment of agency partners.

“To ensure this, we believe key agency relationships should be evaluated every 2-3 years, and as such, decided to run this competitive pitch. We are always looking for the most innovative partners who can punch above their weight in realising both our goals and our merchant partners’.”

Moran added: “We’re grateful to Initiative for their three years of partnership and are now looking forward to an exciting new chapter in ANZ with Kameira.”

The incumbent, Initiative, had held the account since 2021.

“The team quickly demonstrated a robust understanding of Afterpay’s unique opportunities and inspired us with innovative ideas that highlighted how they can take performance marketing to the next level for us and our merchants,” Moran added.

Nick Behr, founder and CEO of Kaimera, said: “As Kaimera continues to grow, we are becoming adept at finding clients who we can help to grow their business. From our first meeting the chemistry between people and philosophies felt right.

“Afterpay has changed the financial and retail landscape and we hope we can continue to be part of that journey in Australia and beyond. We look forward to forming a long-standing relationship and helping the Afterpay team realise their mission of economic empowerment for their customers.”

The appointment of Kaimera will be effective as of 1 May 2024.

Pepsi launches new look via Special PR at the Pepsi Pulse Collection. Pictured - Samantha Harris. Credit Magner Media
Pepsi launches new look in first major work with Special PR

By Amy Shapiro

Bryant: “This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”

Pepsi has unveiled a new visual identity in collaboration with 22-year-old emerging ‘digital fashion artist’ Jackson Cowden, launching ‘The Pepsi Pulse Runway Collection’ via Special PR.

The collection premiered on Wednesday, April 17, in partnership with Australian event and experience creator, Rizer. The evening featured a performance by homegrown superstar G Flip, while model Samantha Harris led the runway alongside model and disability advocate, James Parr.

G Flip The Pepsi Pulse Runway Collection credit Magner Media via Special PR

G Flip at The Pepsi Pulse Runway Collection. Credit: Magner Media

Inspired by Pepsi’s new brand look, the AI-driven capsule collection reimagines fashion classics, modernising them through innovative AI methods. It challenges traditional design norms, breathing new life into timeless pieces like the little black dress and the classic white shirt through.

The Pepsi Pulse Runway Collection will be rolling out across experiential, earned, social and OOH.

The move marks Special PR’s first major project since the March announcement of its appointment as PepsiCo’s partner for brands including Pepsi, Red Rock Deli, and Smith’s, expanding Special Group Australia’s role with the global food giant.

The partnership extension followed a competitive tender process in 2022, during which Special Group secured PepsiCo’s creative and advertising accounts for the mentioned brands.

“Finding an interesting way to celebrate such an iconic brand’s refresh was an amazing challenge for us in our first major campaign for Special PR for Pepsi” said Special PR managing director, Alex Bryant.

“Taking inspiration from an industry that knows how to reinvent and refresh, we were delighted to find a shared vision with fashion designer and creative director for the collection, Jackson Cowden. This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”

See also: PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s

The standalone public relations business, Special PR, was launched by the independent creative network, led by former Havas managing partner,Bryant, in March last year in response to growing demand for creative PR solutions

Earlier this month, Special Group led the return of the ANZ Falcon, first launched in Australia in 2006, in its latest work for  the banking group.

See also:
Special Australia launches Special PR led by Alex Bryant
ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD

Top Image: Australian model Samantha Harris. Credit: Magner Media

BMF launches first work for a2 milk, 'Only a2 will do'
BMF launches first work for a2 milk, 'Only a2 will do'

By Amy Shapiro

Bailey: “We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk.”

BMF has launched its first work for The a2 Milk Company since winning the account.

The new brand platform, “Only a2 Will Do,” accompanied by the hero film, Tough Tummies, celebrates the everyday of heroism our stomachs while recognising the natural absence in a2 milk of the the A1 protein found in most conventional milks.

The a2 Milk Company’s chief marketing officer, Edith Bailey, said those with stomachs sensitive to milk will often have to avoid the product to prevent feelings of discomfort. However, she explained that for some people, the A1 protein found in most milk could be what’s negatively impacting their digestive comfort.

“But a2 Milk is real milk from carefully selected cows that naturally produce only the A2 protein and no A1,” said Bailey. “We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk.”

Creative director at BMF Australia, Harry Stanford, described the TVC as portraying, “A whole range of authentic Aussie tummies living their best lives.”

“a2 Milk may be beneficial for some people who are sensitive to the A1 protein, so seeing the world from a tummy’s view was the perfect way to launch our new long idea,” said Stanford.

The Tough Tummies campaign will be rolled out across TV, OOH, social, and programmatic channels. 

In March, a2 Milk announced the appointment of Omnicom Media Group’s Resolution Digital as the dedicated global website agency for the brand, promising the application of an ‘evolution’ framework to deliver a frictionless, customer-centric experience across all of a2’s websites.

In March last year, This is Flow was tapped to manage the media planning and buying for a2 Milk.

The work from BMF closely follows a series of promotions within the agency’s creative and innovation departments earlier this week, including Dave Roberts and Tom Hoskins to the shared role of group creative directors.

See also:
Resolution Digital named global website agency for a2 Milk
This is Flow is appointed to manage the media planning and buying of The a2 Milk Company

Credits:

Creative Agency: BMF
Chief creative officer: Alex Derwin
Creative director: Harry Stanford & Adrian Ely & Josie Fox
Creatives: Angel McMullian and Erica Mallett
Head of art and design: Lincoln Grice
Designer: Samantha Jones
Chief strategy officer: Christina Aventi
Group planning director: Thomasine Burnap
Chief executive officer: Stephen McArdle 
Group account director: Sophie Bogdan
Account manager: Annabel Newman
Head of TV: Jenny Lee-Archer
Agency producer: Emma Friend
Art buyer: Basir Salleh
Integrated producer: Simone Plaza 
Finished artist: Stacey Harrad Chantler
Creative services Director: Clare Yardley

Production Company: Goodoil
Executive producer: Sam Long
Director: Tom Campbell

Postproduction: ARC 
Editor: Phoebe Taylor
Sound Production: Massive Music
Music: Massive Music
DOP: Tyson Perkins
Photographer: Ingvar Kenne

Client: a2 Milk
Managing director ANZ and strategy: Eleanor Khor
Chief marketing officer: Edith Bailey
Group head of brand: Andy Disley
Head of marketing ANZ: Louise Tomkins
Senior brand manager: Lizzie Manger
Assistant brand manager: Grace Barnes
Assistant brand manager: Eliza Day

Top Gear Australia
Top Gear Australia buckles up for 17 May premiere on Paramount+

By Alisha Buaya

The eight-part series is hosted by Beau Ryan, Blair Joscelyne, and Jonathan LaPaglia.

Top Gear Australia will premiere on Paramount+ on Friday, 17 May in Australia.

Taking the wheel as hosts of the high-octane show are Beau Ryan, Blair Joscelyne and Jonathan LaPaglia, who will deliver a blend of entertainment, information, and automotive passion with outrageous challenges to fans of the franchise.

Over eight parts, the trio, along with the Aussie Stig, will take audiences on exciting automotive adventures from our own backyard, through to the winding roads of the French Alps, the historic streets of Rome, the St Tropez coastline, and rugged Colombian jungle.

Internationally, the series will also premiere in Canada on Friday, 17 May, and in Latin America, Italy, Germany, Switzerland, Austria, France and Japan at a later date.

Top Gear Australia, produced by BBC Studios Productions Australia, joins a host of the Paramount+ Australian Originals currently streaming on Paramount+, including Last King Of The Cross, Five Bedrooms, NCIS: Sydney and The Inspired Unemployed (impractical) Jokers, with Fake streaming soon.

Mediaweek was on the ground at the F1 in Melbourne last month when Beau Ryan has confirmed the eight-part series will hit Paramount+ in May.

Ryan, speaking at the Paramount suite during the weekend’s Australian Grand Prix alongside co-hosts Blair Joscelyne and Jonathan LaPaglia, said the trio recently finished filming on the F1 track.

The hosts wrapped by doing a ‘hot lap’ around the Albert Park circuit, after filming across the US and Australia for four months. Ryan emphasised how unusual it is to take four months to film just eight episodes.

“This is the most excited we’ve been for a show in 10 years,” he added.

The new Australian version of the show was announced at Ten’s upfront in October.

At the time, Paramount AUNZ’s SVP of content and programming, Daniel Monaghan said: “Top Gear Australia promises to deliver everything fans love about the show but with an Aussie twist. We can’t wait for Jonathan, Beau and Blair to get behind the wheel of the world’s biggest car entertainment show.”

See also: Top Gear revs engine for May launch on Paramount+

Top image: Beau Ryan, Blair Joscelyne and Jonathan LaPaglia

Supercars teases latest work with Jessica Mauboy via Wildcard

By Amy Shapiro

Younes: “It’s a celebration of everything that makes Supercars racing truly unforgettable.”

The Supercars Championship has teased its latest TVC, building on the its Unforgettable brand platform with First Nations artists 3% and ARIA award winning artist Jessica Mauboy.

Now in its second year, the Unforgettable campaign strategy has been developed by the sports and culture creative agency Wildcard, and helmed by head of creative Tom Meredith and head of film Guy Martin.

The latest film TVC debuts Supercars’ 2024 anthem by Mauboy and the hip hop collective 3%, Won’t Stop, which will be officially released on 9 August. 

Airing nationally from Thursday 18 April, the ad precedes Supercars’ return to international racing at this weekend’s ITM Taupō Super400 In New Zealand.

Mauboy said she was thrilled to be teaming up with her mates from 3% for the track. 

“We’ve been wanting to collaborate for a while, and now getting to create something this cool together feels like a dream come true,” the singer said.

“The energy in the studio was electric, and knowing it’s become the anthem for Supercars? That’s beyond anything we could’ve imagined and it’s the  perfect fit for this track. We can’t wait for everyone to feel the vibe and hear the roar of Won’t Stop!”

“Very few times in your life do you get to live out a dream you’ve had,” added 3%.

“Call it manifestation or just hard work paying off, but getting the Jessica Mauboy feature really is the essence of this song. Now it’s the theme song for Supercars!? Shake and bake!”

Supercars teases latest work with Jessica Mauboy via Wildcard. TVC still: Cam Waters, Chaz Mostert, Broc Feeney

Supercars TVC still. Pictured (L-R): Cam Waters, Chaz Mostert, Broc Feeney

Wildcard’s Meredith said the spot is inspired by the “unforgettable feeling” the Supercars race ignites for its fans when the pedal hits the metal.

“When we heard Won’t Stop for the first time, it was a perfect match – full of energy and full throttle,” said Meredith.

“It’s one that lasts long in the memory, just like the Supercars experience. We’re very proud to drive the campaign for Supercars.”

Supercars’ head of marketing, Brenda Younes, said the TVC embodies the spirit of Supercars, “the raw excitement, the fierce competition, and the unyielding passion of fans.

“Every moment is a testament to the thrill of competition and we’re immensely proud of how that is captured in this commercial. It’s a celebration of everything that makes Supercars racing truly unforgettable.”

Top Image: Jessica Mauboy

See also:
Wildcard expands national services with PR and digital media
DDB Group’s Tribal is appointed to Supercars

alt/shift/ Brisbane wins Ausbuild account
alt/shift/ Brisbane wins Ausbuild account

By Amy Shapiro

alt/shift will take on the home builder brand’s creative, PR, content, and social account.

Queensland’s largest builder and developer brand, Ausbuild, has tapped creative communications agency alt/shift/ to handle its creative, PR, content and social account.

The appointment, which has been made on a retainer and project basis, will sit out of the alt/shift/ Brisbane office with support from its Melbourne social, content, strategy and creative teams.

Through the partnership, alt/shift/ will work the Ausbuild team to increase brand awareness through brand creative, communications, and content strategy. The aim is to amplify new developments, initiatives, local events, and the brand’s involvement with NRL team the Dolphins as its official community partner. 

See also: Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season

Ausbuild’s joint managing director, Matt Bell, said his team is excited by what it can achieve with alt/shift/ on board, describing it as a “natural partner” for the company.

“Strong brand campaigns and a steady drumbeat of PR and social content play a significant role in engaging the communities in which we operate by raising awareness for our offering and uplifting our brand presence in Queensland and interstate,” said Bell.

National chief executive officer at alt/shift/, Elly Hewitt, likewise said her team is looking forward to elevating the Ausbuild name, and positioning it as the preferred home building brand for Queenslanders.

“We look forward to working in a truly integrated way across our strategy, creative, comms and social teams who will deliver creatively-led campaigns, always-on press office, and content that gets people talking. We couldn’t be more excited to welcome Ausbuild to our client portfolio.”

Hewitt, co-founder of of alt/shift/, stepped into the role of national CEO last year in March, at the same time Sam Vassos and Andie Crawford were announced to be moving into managing director roles of Melbourne and Sydney, respectively.

See also: alt/shift/ promotes four leaders to senior management positions

Aimco - Taz Zammit,
AiMCO to examine influencer inclusion in first diversity webinar

By Alisha Buaya

The webinar will feature a panel with TikTok creator Taz Zammit, Paralympian Ellie Cole, resilience coach Rhiannon Tracey, and Vivienne Smith from Elastic Group.

The Australian Influencer Marketing Council (AiMCO) will host its first diversity webinar for members, which will explore inclusion in national influencer marketing campaigns.

The free webinar, to be held on 30 April, will examine how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with diverse audiences and drive meaningful connections.

The webinar will also feature a panel with TikTok creator Taz Zammit, Paralympian and disability advocate Ellie Cole (fresh from the I’m A Celebrity, Get Me Out of Here jungle), motivational speaker and resilience coach Rhiannon Tracey, and Vivienne Smith from creative agency Elastic Group.

Tracey will host the AiMCO event and lead discussions about where efforts should begin and what barriers hinder people from taking action.

Cole and Zammit will share their personal experiences in advocating for meaningful action from brands beyond superficial gestures, urging them to consider genuine impact over mere checkbox exercises. Meanwhile, Smith will discuss the recent Shift20 inclusivity in advertising initiative, addressing the challenges faced, the strategies employed, and insights for future endeavours.

Zammit said that in the AiMCO webinar she will discuss the importance of visible diversity in influencer campaigns and the essential need for authenticity on both the brand and creator side.

“Every campaign we’re part of isn’t just about visibility, it’s about making progress and real changes in how diversity is represented. It’s time we move beyond the surface and drive conversations that create lasting impact,” she said.

“By using our platforms to challenge stereotypes and promote inclusion, we’ve seen first-hand the powerful impact of embracing authenticity in influencer marketing. This webinar is a brilliant opportunity for brands to learn how to genuinely engage with diverse communities, not just to expand their audience but to be active participants in driving societal change.

“Representation in advertisements is crucial for brands that want to connect with Gen Z and Gen Alpha. ‘Ticking boxes’ and ‘diversity campaigns’ don’t work anymore, but authentic alignment and genuine support does. In this webinar I will speak openly about how brands and LGBTQI creators can work together in a way that benefits everyone.”

Patrick Whitnall, AiMCO’s managing director, added that authenticity and representation are important in today’s diverse world.

“As an organisation, we’re committed to providing opportunities for critical conversation around diversity and inclusion in influencer marketing. This webinar is an opportunity for our members to gain valuable insights and actionable strategies for creating more inclusive influencer campaigns, and hearing from people leading the way in the diversity and inclusion space.

“It also demonstrates our commitment, as an organisation, to educating our members to improve professionalism and boost diversity and inclusion for influencer marketing across the board.”

The free webinar will be held on Tuesday 30 April 11am-12pm.

See also: AiMCO’s Patrick Whitnall on influencer marketing being taken seriously

Top image L-R: Taz Zammit, Ellie Cole, Rhiannon Tracey, and Vivienne Smith

impact - Helena Barroso Zaro
impact promotes Helena Barroso Zarco to director of customer success and sales

By Alisha Buaya

impact.com also expanded its customer success and sales team with the hires of Simone Lawson and Jess Taylor.

impact.com has promoted Helena Barroso Zarco to director of customer success and sales, Australia and New Zealand.

Barroso Zarco has spent over a decade leading partnership programmes for brands such as eBay and Swarovski. She joined the partnership management platform in 2021 and was most recently customer success director, ANZ and SEA.

Adam Furness, APAC managing director at impact.com, said a successful partnership program requires ongoing expert guidance and management, so it makes sense to align sales and customer success from the outset of any deal.

“Building long-term relationships with our customers is key to winning, retaining, and growing revenue. Consequently, we obsess over our customers’ success knowing that in powering their business growth, we power our own.

“By aligning our sales and customer success teams in ANZ under Helena, we’ll be able to work more closely together to ensure continuous growth for the brands, agencies and publishers that we serve.”

Barroso Zarco said of her promotion: “Our customers are our true north, with their experience at the centre of our thinking. Uniting the sales and customer success teams sets a new standard for how we drive excellence and innovation throughout our customers’ partnership journey.”

Simone Lawson and Jess Taylor

impact.com also expanded Barroso Zarco’s customer success and sales team with two new Melbourne-based hires.

Simone Lawson joins as a customer success manager after five years at student loyalty network, Student Beans (now Pion).

Also joining is Jess Taylor, who takes on the role of enterprise account executive after six years working in the technology and loyalty space, most recently as partnerships manager at Wink, a customer acquisition and retention specialist agency.

Last year, impact launched its influencer and creator partnership management platform, impact.com/creator, that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.

See also: impact launches influencer and creator partnership management platform

Top image: Helena Barroso Zaro

Farmer Wants A Wife
TV Ratings 16 April 2024: The farmers faced a heartbreaking decision during Farmer Wants A Wife

By Jasper Baumann

Khanh Ong was eliminated on I’m A Celeb.

Tuesday 16th Apr 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s LEGO Masters recorded a total TV national reach of 1,528,000, a total TV national audience of 669,000, and a BVOD audience of 46,000.

Nine’s A Current Affair recorded a total TV national reach of 1,536,000, a total TV national audience of 1,022,000, and a BVOD audience of 68,000.

Seven’s Farmer Wants a Wife recorded a total TV national reach of 1,639,000, a total TV national audience of 858,000, and a BVOD audience of 68,000.

Also on Seven, Home & Away recorded a total TV national reach of 1,362,000, a total TV national audience of 831,000, and a BVOD audience of 97,000.

10’s airing of I’m A Celebrity… Get Me Out Of Here! recorded a total TV national reach of 1,266,000, a total TV national audience of 639,000, and a BVOD audience of 57,000.

See Also: TV Report 16 April 2024: One team didn’t get their fairytale ending during LEGO Masters

People 25-54

Nine’s LEGO Masters:
• Total TV nation reach: 539,000
• National Audience: 267,000
• BVOD Audience: 29,000

Nine’s A Current Affair:
• Total TV nation reach: 448,000
• National Audience: 260,000
• BVOD Audience: 38,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 544,000
• National Audience: 299,000 
• BVOD Audience: 35,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 516,000
• National Audience: 247,000
• BVOD Audience: 37,000

Seven’s Home & Away:
• Total TV nation reach: 415,000
• National Audience: 260,000
• BVOD Audience: 56,000

See also: “It just hit me right now”: Frankie Muniz’ devastating family revelation on I’m a Celebrity

People 16-39

Nine’s LEGO Masters:
• Total TV nation reach: 218,000
• National Audience: 111,000
• BVOD Audience: 15,000

Nine’s A Current Affair:
• Total TV nation reach: 168,000
• National Audience: 99,000
• BVOD Audience: 20,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 223,000
• National Audience: 119,000 
• BVOD Audience: 23,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 230,000
• National Audience: 116,000
• BVOD Audience: 21,000

Seven’s Home & Away:
• Total TV nation reach: 184,000
• National Audience: 117,000
• BVOD Audience: 34,000

Grocery Shoppers 18+

Nine’s LEGO Masters:
• Total TV nation reach: 1,091,000
• National Audience: 456,000
• BVOD Audience: 37,000

Nine’s A Current Affair:
• Total TV nation reach: 1,185,000
• National Audience: 794,000
• BVOD Audience: 55,000

10’s I’m A Celebrity… Get Me Out Of Here!:
• Total TV nation reach: 969,000
• National Audience: 496,000 
• BVOD Audience: 46,000

Seven’s Farmer Wants a Wife:
• Total TV nation reach: 1,290,000
• National Audience: 693,000
• BVOD Audience: 54,000

Seven’s Home & Away:
• Total TV nation reach: 1,063,000
• National Audience: 660,000
• BVOD Audience: 77,000

TV Ratings

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.

TV Report
TV Report 17 April 2024: Comedian Stephen K Amos farewelled from camp life during I'm A Celebrity

By Jasper Baumann

The Project spoke to actor Rob Schneider.

TV Report 17 April 2024:

Nine TV Report

Gordon Ramsay’s Food Stars

Nine’s evening began with the semi-final of Gordon Ramsay’s Food Stars.

Gordon and Janine put their own brands on the line in this episode as the entrepreneurs developed and pitched original concepts for Boost Juice and Vibrante Bianco wine.

A Current Affair

Over on A Current Affair, the program met with residents who were forced to leave their homes over broken lifts in a Sydney apartment complex and a failed betting company owner is missing in action as investors chase millions. 

Seven TV Report

The Front Bar

The Front Bar featuring Matthew Richardson, Sam Pang, Andy Maher and Ben Cousins was next on Seven as they shared a laugh about the world of AFL and caught up with stars of yesteryear and today, ahead of the seventh round of the AFL 2024 season.

Home & Away

Earlier in the night was Home & Away as Cash threw himself between Stevie and danger, Kirby offered Valerie a kind ear and Leah discovered a difficult truth. 

10 TV Report

The Project

The Project on 10 reported on NSW looking to tighten knife laws and spoke to Khanh Ong and comedian Rob Schneider. 

I’m A Celebrity… Get Me Out Of Here!

On 10’s I’m A Celebrity, comedian Stephen K Amos was the latest celebrity to say farewell to camp life. 

Stephen dedicated his time in the jungle to his mum and his twin sister, who died 18 months apart, bringing awareness to those who need palliative care. His chosen charity, Banksia Palliative Care Service, is a not-for-profit that provides essential 24-hour, holistic palliative care and support to children and adults living with progressive terminal illnesses. 

ABC

7:30

On 7:30, with their son’s killer about to be released on parole, the parents of one-punch victim Thomas Kelly say they were fed a “pack of lies” by the NSW Department of Corrections. Plus the program met with the emergency workers who helped save the injured from the Bondi Junction attack. 

SBS

Alone Australia

The participants were pushed to their limits in the freezing NZ wilderness. With difficulties of acquiring food, some find it challenging to trust their own judgement, while others start to feel the true effects of isolation. 

Business of Media

Ex-Seven producer demands compensation, apology

The former producer for the Seven Network’s Spotlight program who gave explosive evidence alleging the broadcaster paid for cocaine and prostitutes for Bruce Lehrmann has threatened to sue his former employer for claiming he lied, reports Nine Publishing’s Sam Buckingham-Jones.

Taylor Auerbach and his lawyer, Rebekah Giles, have sent a 27-page letter to Seven, its outgoing chief executive James Warburton, another Spotlight producer and Seven’s former commercial director Bruce McWilliam in the wake of Federal Court judge Michael Lee’s decision to throw out Lehrmann’s defamation case on Monday.

See also: Taylor Auerbach takes to the stand in Bruce Lehrmann trial

[Read More]

Lehrmann judge queries Ten lawyer’s criticism

Federal Court judge Michael Lee has demanded details of what a senior lawyer acting for Network Ten in the Bruce Lehrmann defamation matter said outside court criticising the blockbuster decision, reports Nine Publishing’s Sam Buckingham-Jones.

Justice Lee has asked Justin Quill, a partner at Thomson Geer and one of the country’s most experienced media lawyers, to provide a transcript of a press conference he gave outside the court after the decision.

See also: Bruce Lehrmann loses defamation case against 10 and Lisa Wilkinson

[Read More]

Student Benjamin Cohen has taken legal action after being wrongly named as Bondi attacker

A university student wrongly named as the Bondi Junction knife-wielding murderer has taken legal action against Channel 7 after the network aired multiple live broadcasts labelling him as the culprit, report The Australian’s Sohpe Elsworth and Alexi Demetriadi.

Benjamin Cohen, a first-year student at the University of Technology, Sydney, has engaged law firm Giles George and is seeking an apology, compensation and costs for serious harm after he was falsely named as the Bondi killer.

Under the NSW Defamation Act it can attract damages up to $459,000.

See also: Seven apologises for misidentifying Bondi Junction attacker

[Read More]

Hugh Grant settles high court claim against Sun publisher for ‘enormous sum’

Hugh Grant has settled a high court claim against the publisher of the Sun for “an enormous sum”, the actor said on Wednesday, reports The Guardian’s Alexandra Topping.

Grant had accused the Rupert Murdoch-owned Sun of phone hacking, unlawful information gathering, landline tapping, bugging his phone and burgling his flat and office. His case was due to go to trial at London’s high court in January 2025, alongside other high-profile individuals including Prince Harry and Labour peer Doreen Lawrence.

[Read More]

Seize the moment on media reform to follow Albanese’s vision for Australia: Nine boss

The government must address two big gaps in its latest media reforms if Prime Minister Anthony Albanese wants to stay true to his “Future Made in Australia” vision, the boss of Nine Entertainment has said, reports Nine Publishing’s Calum Jaspan.

Last week, a bipartisan Senate committee largely backed Labor’s proposed communications bill, updating the anti-siphoning list and implementing “prominence” rules that ensure free-to-air networks are given prime placement on smart televisions.

[Read More]

Marketer behind the Stanley Cup frenzy returns to Crocs

The executive credited with turning Stanley’s giant metal water bottle into a status symbol is leaving the company to return to his old employer, Crocs, reports The Wall Street Journal’s Katie Deighton.

Beginning April 29, Terence Reilly will lead Crocs’s casual shoe brand Heydude as president. Prior to taking the reins at Stanley in 2020, he had been Crocs’ chief marketing officer for around five years.

[Read More]

Television

‘My mistake, sorry’: Paul Barry issues correction after Bondi Junction report

Media Watch host Paul Barry has issued an online apology to SKY News presenter Laura Jayes after suggesting her report on the Bondi Junction Westfield attacks set reporters “on the trail,” reports TV Tonight.

Barry implied that Laura Jayes’ coverage contributed to media attention to the family of Ashlee Good, the mother who died in hospital while her baby was in critical condition.

[Read More]

MAFS stars Eden Harper and Jayden Eynaud’s shock split: ‘Didn’t choose me’

Married At First Sight couple Eden Harper and Jayden Eynaud have called it quits, reports News Corp’s Bronte Coy.

Eden, 28, took to Instagram on Wednesday to share the sad news with fans, confirming the relationship had ended after eight months.

[Read More]

I’m A Celeb: Stephen K Amos kicked out of jungle in record-breaking vote

The latest celebrity has been evicted from the I’m A Celebrity Get Me Out Of Here Australia jungle, reports News Corp’s Joshua Haigh.

Stephen K Amos received the lowest public votes on Wednesday night and was booted from the jungle after saying goodbye to the rest of the camp.

“It has been so great to get to know you all,” he gushed as he hugged everyone farewell.

[Read More]

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