Wildcard has expanded its national services to include PR, communications and digital media as the agency pursues new clients in order to drive growth.
The sports and culture creative agency, based in Cremorne, Melbourne, is TLA’s internal creative agency that drives creative, film, digital media, and now communications outcomes for all TLA clients and departments.
TLA’s communications team will phase into the in-house creative agency and will continue to service existing clients from next year while bolstering Wildcard’s offering with integrated communications strategies and outcomes.
Wildcard’s new communications offering brings with it a national team spread across three key sporting and culture markets in Melbourne, Sydney and Adelaide.
Samantha McLaughlin will lead the team in Sydney, Aaron Buxton will lead the team in Melbourne, and new hire Sam Okely will join the team in 2024 as PR Manager to spearhead the team’s growing portfolio of Adelaide accounts.
Guy Martin, content director; Sam Fleming, general manager; Tom Meredith, creative director
The national team brings a wealth of knowledge and experience in amplifying sporting codes and brands to fans. They also bring a suite of key accounts, including the AFL, LIV Golf, VAILO Adelaide 500, Cricket Australia, Cadel Evans Great Ocean Road Race, Asahi/CUB, and Treasury Premium Brands.
Wildcard’s general manager Sam Fleming said the expansion of Wildcard was “a testament to the team’s creative strengths and demand since its inception in 2022.”
“We identified a clear appetite for clients looking to work with an agency that can service both above and below the line capabilities informed by a team with specialised expertise.”
The expansion of Wildcard to include a communications offering follows the success of major integrated marketing campaigns, including Carlton Draught’s The Carlton Draft and Cetaphil’s Face the World.
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Top image: Samantha McLaughlin and Aaron Buxton