Wednesday May 22, 2019

Old school announcer: The smooth sounds of Sydney’s Bogart Torelli

The current breakfast presenter at smoothfm 95.3 can’t claim to be an original member of the team. But it was not long after launch Bogart Torelli joined the new Sydney brand – five months later in fact in October 2012.

By James Manning

“I was hosting the drive show then,” Torelli told Mediaweek. “The station later made a couple of changes including one to the breakfast show, and they asked me if I was interested in hosting. Even though I was happy to start work later in the day, I thought I had nothing to lose.

“It’s not every day you get asked to do breakfast.

While smoothfm is currently the #1 FM station in Sydney, the breakfast show ranked #2 FM behind only Kyle and Jackie O in both surveys this year as it records some of its best-ever shares.

It had been some time since Torelli worked in a breakfast shift – that was in Wollongong as part of a breakfast duo. “Most of my career has been working on my own hosting morning shows around the country.

“I haven’t regretted a moment of taking on breakfast and it has been so much fund working with [news presenter] Glenn Daniel every morning.”

Torelli had worked on not totally dissimilar music formats in the past and on first learning about smoothfm she thought the strategy was very solid.

“At the time I was in radio limbo, working previously at Vega.” Before she joined smoothfm, Torelli recalled listening to the station and loving it.

There was a big gap for it to operate in with most other stations doing very similar things. The Mix 106.5 easy-listening format had long gone. When I heard smoothfm it blew me away because it was such an eclectic music mix and I was thrilled with the format Paul Jackson came up with because Sydney really needed it.”

Torelli was perhaps best known to many of her initial audience as a Mix 106.5 announcer where she spent 10 years in total, mostly hosting a very successful morning program.

Like smoothfm’s Mike Perso told Mediaweek yesterday, Torelli too emphasised how fortunate she was to be able to work in a role she loves.

“The success at smoothfm is partly about staying true to the format and the original vision.”

Hosting a more music format could make some announcers a little frustrated they don’t get more time on air. Bogart is not one of them.

I actually do think we talk enough. Even though it is promoted as more music, less talk, our bosses don’t say we are on a timer. We have a lot of freedom to do what we want within the program.

“What really works for us is talking about Sydney as a big community, but when we do we don’t talk for too long. We try and be concise and then get back into the music. It is a matter of trying to find the balance between both.”

Nova Entertainment’s Paul Jackson told Mediaweek after the survey two results that the success at the Sydney and Melbourne stations came without having to buy billboards for the breakfast teams. Does Torelli want her own billboard?

“No! [Laughs] I’m old school and I love that the listeners can use their imagination about who and what they are listening to. I love the fact that smoothfm has been able to achieve success without some of the whizz bang advertising. It shows you how you can grow a quality product…I am so proud to be part of it.”

Torelli must have one of the, excuse the pun, smoothest radio voices in Australia. Yet she saves it for her listeners, she doesn’t do any voice over work or appearances.

I am quite shy and I like to be able to work in my own little room. When I have to go out in public it can be difficult, but once I am out there it is fantastic.”

As to her own favourite music styles, Torelli told Mediaweek she is a Motown fan. “It is so feel good and is just what we are all about. I love some slower ballads as well, things like Lauren Daigle’s You Say. Also things like ABBA too. I love playing songs that bring back memories, but also newer material from people like Adele and Sam Smith.”

Although Bogart and Glenn Daniel work on different levels in the Nova Entertainment Sydney tower, they still find to chat off air and on during the show. “We like each other a lot which helps and we are good at motivating each other.

Elizabeth Baker
How national advertisers are missing cashed-up regional consumers

• Zenith explores why media agencies sometimes don’t visit Boomtown

By Elizabeth Baker

Many proof points suggest there’s an under-investment against what appears to be highly-valuable regional consumers – cashed up, bigger grocery spenders and at decent scale. Zenith Sydney head of investment, Elizabeth Baker (pictured) asks, are we missing a trick? What are some of the barriers, and what should we to do about it?

For those of you old enough to remember, in a time long ago, there existed an industry body dedicated to the regional TV cause – the Regional TV Marketing (RTM) Bureau. Led by Brian Hogan, the purpose of this organisation was to educate and validate investment into regional TV markets, which has always been underweight versus the population.

For doubting clients (and media planners), this organisation would often fund sales data to prove effectiveness. It was a significant investment for the regional TV FTA networks, but subsequently due to cost pressures the organisation was dissolved. It was a wonderful resource and I personally have long lamented its death.

Enter RTM 2.0, otherwise known as Boomtown. Launched last month, and with News Corps joining just last week, Boomtown is a collaboration between major regional media owners including Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters, to shine a light on the benefits of advertising in regional Australia.

Their key message? While 36% of Australia’s population live in regional markets, only 10% of national budgets are spent there.  

Some facts at the heart of Boomtown’s argument:

• The regional population is 8.8 million, with growth outpacing the metropolitan market (ABS)
• Five out of the 10 biggest online shopping postcodes in Australian are regional (Australia Post)
• They have more disposable income. The average household income of Boomtown residents aged 25–54 is $93K. Combined with a lower cost of living, that leaves regional residents with more disposable income (Nielsen CMV Survey)
• Regional residents spend more on their weekly grocery shop than their metro counterparts. (Nielsen CMV Survey)
• Regional residents travel as often as metro dwellers, with 79% of 25–54-year olds planning to take a holiday this year. (Nielsen CMV Survey)
• Despite perceptions, nearly half of regional residents aged 25-54 are employed in white collar jobs

Is regional investment underdone, and if so, why?

Broadly speaking, yes. I think we’re definitely missing a trick by not reaching our regional consumers to the same level as our metropolitan consumers.

I’ve often witnessed regional markets being de-prioritised versus metro; being cut before metro; and down-weighted versus metro without a clear rationale.

Recently, I had a conversation with a client who thought that by using subscription TV, it would deliver them adequate coverage in regional markets (but to be clear, STV does not provide ample reach in isolation). Or another hypothesis is that the metropolitan signal spill into regional markets will suffice (the answer to that is also no).

I believe that a big barrier to appropriate investment is that we think “metropolitan” and “regional” in the first place, rather than focusing on planning at the more granular market level when we’re constructing a media plan.

However, as long as there are not any major distribution issues, this is not always the right thing to do for our clients’ business.

Here are some more facts and figures I‘ve dug up that Boomtown hasn’t drawn our attention to:

Some regional markets have greater populations than metro markets. The regional TV market of northern NSW is the fourth most populous market in Australia and is larger than the metropolitan potentials of Adelaide and Perth. Northern NSW, Queensland and southern NSW are all larger than Adelaide

From a TV perspective, regional CPMs are lower meaning you get more bang for your buck

Jumping into Roy Morgan (Dec 18), regional consumers over-index as heavy consumers of commercial TV (117 index versus 91 in metro) and commercial radio (105 index versus 97 metro)

Roy Morgan also indicates that regional dwellers are, for now, less likely to subscribe to the commercial black hole that is Netflix (92 versus 104 metro).  

There exists a much greater sense of community in regional Australia and this can be a very rich territory to explore for advertisers. I recently saw some case studies for Origin Energy and Transport NSW that drew on this insight and achieved excellent business outcomes.

What are some of the other barriers to investment?

In my experience, it can be difficult to get the sales data we need to validate ROI. Clients most often don’t drill down further than state-based sales information to enable us to conduct more granular Brand Development Index (BDI) and Category Development Index (CDI) analysis.

Additionally, media delivery can be more difficult to validate. In fact, generally there’s a real lack of interest in and investment into analysing traditional reach/TARP/CPM metrics which I think is a problem – both from an accountability point of view, but also in that it doesn’t elevate the importance of this investment.

From a buying perspective as well, it can be a more labour intensive exercise, not just because of the number of markets, but because many of our regional media owner systems are outdated. I’ve asked the question of our regional TV media owners whether any developments are in train on this front and the answer is yes, but it’s early days.

Moreover, sponsorships – which carry premiums and generate yield for the networks – are rarely extended into regional markets (and we get the in-program coverage anyway without additional cost).

There’s also perhaps the concern that focusing on the eastern seaboard will reduce negotiation power with the metropolitan networks.

Finally, there’s a pretty major point that’s being omitted from the population versus investment argument, and that is the huge growth in digital. At 56% of total investment according to 2018 CEASA data, our digital activity obviously delivers reach against our regional consumers (although again quoting Roy Morgan, regional Australians are 14% less likely to be heavy internet users). If you were to remove national channels from SMI data, which granted is not the best representation of digital investment, you’ll see that there has been no change over 10 years to regional as a proportion of the metro/regional total. In 2008, it was 18.3%. In 2018, it was 18.4%.

In summation:

So, 36% versus 10% is perhaps a little sensationalised, but even at 18%, which is possibly a more appropriate comparison, investment it out of whack.

Something to consider when we approach our next response to a brief… let’s ensure, where we can, that BDI/CDI always informs the media plan and secondly, let’s consider the value of post analysing our regional campaigns and how we can procure funding. Something like a comparative cost per reach by market could be a starting point in understanding media ROI, even if clients don’t yet wish to invest in a full-blown marketing mix modelling study.

Agency CEOs predict better times: Increased spend as dollars return

As we detailed several times recently, media owners have been concerned over the flow of marketing dollars from Australia’s major media agencies and their clients.

Elsewhere today Mediaweek details a Seven West Media alert to the market, just days after Nine also flagged that it was a challenging time for chasing ad dollars.

Seven commented the market was “soft and short”, while Nine said the “market remains soft”.

At its AGM last week, Brendon Cook from oOh!media talked optimistically about outdoor continuing to gain market share from other medias formats, another challenge for television. He also pointed to a stronger H2.

However this week two media agencies leaders have spoken out about the months ahead, telling Mediaweek they expect things to improve now the federal election was over.

Toby Barbour, CEO, Starcom Australia, told us:

“The surprising result is a vote for the economy and fiscal responsibility in the face of pending headwinds.

“Now that we’ve come through the federal election, along with the NSW election, the extended Easter and Anzac Day breaks in April and the absence of the Commonwealth Games – which all contributed to declines in H1 – I expect there will be an uplift in business confidence in H2, with marketers stimulating activity and increasing spend. Added to this, we’re already starting to see consumer confidence cautiously improving, according to the latest Westpac-Melbourne Institute consumer sentiment index.”

Nickie Scriven, CEO of Zenith, shared Barbour’s optimism and added:

“I anticipate that post-election we will likely see an increase in consumer confidence as people are familiar with this government and will more likely favour stability and clarity over change and uncertainty.

“Over the election campaign period the advertising market really softened as clients pulled back their advertising spend. This would have been in part due to an uncertain economic and political environment, but also to avoid what is typically an expensive environment to advertise in. Post-election we will likely see the advertising dollars flow back into the market, particularly in the finance services sector. We anticipate significant activity from the big four banks as they look to rebuild their brands following the findings of The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry.”

The one area that has ben healthy when it comes to ad spend, is election campaign dollars. Driven of course by the massive investment from Clive Palmer and his United Australia Party.

But as Toby Barbour noted above, that election spend has helped contribute to other advertisers staying out of the market.

These are some details from Nielsen about election campaign spend and who spent what. There has been a total election spend of $82m since September 2018, just over half of that coming since April 11.

That sort of investment though is a small amount of the $16b+ ad spend annually in Australia.

Cricket superstars launch Fox Sports ICC World Cup coverage

The biggest prize in world cricket is up for grabs and Foxtel will show every game of the 2019 ICC Cricket World Cup in England live with no ad-breaks during play from Thursday, May 30 at 7.00pm.

Foxtel subscribers are being promised the best seat in the house with 336 hours of live match coverage on Fox Cricket and Fox Sports for 38 consecutive days before the semi-finals start on Tuesday, July 9.

The Fox Cricket experts include Mark Waugh, Andrew Symonds, Chris Lynn, Kerry O’Keeffe, Russel Arnold alongside hosts Brendon Julian and Tom Morris covering off all angles as the drama unfolds.

Australia’s World Cup defence will be led by Aaron Finch who will welcome back batsmen Steve Smith and David Warner to international cricket, joining a bowling attack spearheaded by Pat Cummins and Mitchell Starc – 20 years on from Australia’s dramatic 1999 World Cup victory in England.

Fox Cricket expert and World Cup winner in 1999, 2003 and 2007, Adam Gilchrist, said: “With so many superstars spread across so many nations this will be one of the most hotly contested world cups ever.

“Australia has got its two big guns back after a tricky 12 months and are more than capable of pulling off back world cup victories, tournament hosts England will carry the hopes of a nation on their shoulders, cricketing giants India have a very strong line up and the killer instinct of Kohli, South Africa will carry a sense of atonement for the pain of 1999 in the same country.

“Then there is Pakistan, New Zealand and the West Indies who can all rise to the occasion and beat anyone in the world when they are firing…all the ingredients are there, I can’t wait for it to start.”

Head of Fox Sports, Peter Campbell, said: “Foxtel is the Home of ICC Cricket World Cups in Australia. Our amazing women’s team brought home the silverware from the West Indies last year, and our aspirations for our men are no less. What a great tournament this shapes up to be, and Foxtel has it all.”

From the opening ball between hosts England and South Africa on Thursday, May 30 through to the World Cup final on Sunday, July 14 Fox Sports will be the only place to capture every moment of World Cup action live.

Viewers can also get closer to the game by accessing the Fox Cricket App which delivers the latest news, fixtures, scores, stats and video from across the world of cricket. Plus, Foxtel eligible sports customers can enjoy round-the-clock live streaming of the Fox Cricket and Fox Sports channels on Foxtel Go.

In addition, Foxsports.com.au will be the destination to follow the action online, with all the latest news and results, comprehensive video highlights and plenty of insights from the Fox Cricket commentators with regular podcasts, columns and live Q&As.

All matches will be available in HD and ad-break free during play.

Top Photo: Fox Sports World Cup team members Brendon Julian, Andrew Symonds, Allan Border, Mark Waugh, Adam Gilchrist and Brett Lee

Cameron and Alison Daddo bare all in new Acast podcast series

Cameron Daddo, multi-award winning entertainer and host of smoothfm evening show, alongside his wife Alison, are launching a new podcast series addressing the journey of their 28-year marriage.

Separate Bathrooms and Other Handy Marriage Tips is a 10 part podcast series, with music composed by Cameron, creating an intimate backdrop to the story behind the scenes of their marriage, launching Thursday 23 May.

Having met when Alison was 20 years old, and marrying a year later, Cam and Ali were dubbed Australia’s “Golden Couple”. Cam was an aspiring actor and media icon, and Ali a model and cover girl for the nation’s hottest magazines including Cleo and Dolly.

Fast forward to 2019 and they will celebrate 28 years of marriage, 25 of which were spent in LA. Ali reveals, “I don’t believe anyone stays married for 27 years and says it’s been perfect every day.”

Cam said, “It’s warts and all; this won’t be a photoshopped insta-version of our marriage or how we feel one should work. It is more our reflections on how we’ve made it this far, how we continue to evolve as individuals and as a married couple.”

The ups and downs of Cam and Ali’s marriage, and family life, with three children: Lotus, River and Bodhi, will play out each week in Separate Bathrooms and Other Handy Marriage Tips.

The Daddos will also answer questions from their Instagram fans about raising children, marriage counselling, miscarriages, hurdles in relationships and how to overcome them as a team, uprooting their lives to a whole new country as well as issues that are common in most relationships, from raising families to the impact of social media. Looking ahead, they are excited to talk with newlyweds and couples who have lasted the distance and what handy hints they might share for the listeners too.

Ali discusses why they decided to create their own podcast, “We all know on Instagram and social media, generally speaking people only put their best foot forward, and it looks like everyone is living this incredible life – no cellulite, their teeth as white as snow, and they’re having the best time ever, well, we get a lot of feedback like ‘couple goals’ and comments such as ‘you guys are amazing’. For me I think it’s important to share that you don’t get to 28 years without an enormous amount of work, a hell of a lot of struggle, a tonne of tears and pain, and I don’t want people to ever think, wow, look at my marriage compared to theirs. There is so much more behind the scenes of a marriage and, for me, I like hearing stories, and I can relate – if it helps with my own journey, then why not share our story.”

Separate Bathrooms and Other Handy Marriage Tips is a 10-part series available from Thursday 23 May on Acast.

Cameron Daddo can be heard in evenings on smoothfm in Sydney and Melbourne and around the country on DAB+, seven nights a week from 8pm.

Last Watch: Two-hour doco on last season of Game of Thrones to air on Foxtel

On Monday, May 27, the HBO documentary film Game of Thrones: The Last Watch will stream in Australia exclusively on Foxtel Now and screen on Fox Showcase, from 11.00am AEST with a primetime encore at 8.30pm AEST.

The feature-length special dives into the final season of the show to reveal the behind the scenes challenges of bringing Westeros to life in the studios, fields and carparks of Northern Ireland.

For a year, British filmmaker Jeanie Finlay was on the set of Game of Thrones, chronicling the creation of the six episodes that comprised the eighth and final season.

Game of Thrones: The Last Watch is an up-close and personal report from the trenches of production, following the crew and the cast as they contend with extreme weather, punishing deadlines and an ever-excited fandom hungry for spoilers. 

Jeanie Finlay’s previous credits include the documentaries Seahorse, Orion: The Man Who Would Be KingPantomimeThe Great Hip Hop Hoax, Sound It Out and Goth Cruise.

Game of Thrones: The Last Watch is a Glimmer Films production for HBO; director, Jeanie Finlay; executive producers, David Benioff. D.B. Weiss, Bernadette Caulfield; producers, Jeanie Finlay, Rachel Hooper, Martin Mahon; editor, Alice Powell; filmed by Jeanie Finlay, Mark Bushnell, Louise Liddy, Aaron Black, Richard Jephcote; composer, Hannah Peel. 

TV Ratings Analysis: May 21

• The Voice slips again, but remains clear reality format winner
• Dr Karl a ratings magnet as SBS challenges in the 7.30pm slot

Tuesday Week 21 2019

By James Manning 

• Seven News 1,082,000/1,006,000
• Nine News 969,000/964,000
• A Current Affair 810,000
• ABC News 677,000
• 7.30 481,000
• The Project 266,000/447,000
• 10 News First 404,000
• The Drum 220,000
• SBS World News 158,000

Breakfast TV

• Sunrise 302,000
• Today 210,000

Seven

After starting the week over 700,000, Home And Away slipped a little to 686,000.

House Rules was over 650,000 on Monday, yet was down 100,000 last night to 556,000. It was up week-on-week though after 534,000 on Tuesday in week 20.

Also up on last week was Andrew Denton: Interview with 414,000 after 375,000 a week ago.

Nine

A Current Affair had a second successive night over 800,000.

The Voice was lower for a second successive night, but it remains a clear leader in the time slot – over 200,000 ahead of its closest competitors.

The launch week for the program looked like this:

Sunday 1,012,000
Monday 963,000
Tuesday 856,000

The Big Bang Theory double then did 539,000 for the new episode (661,000 last week) and 433,000 for a repeat. 

10

An immunity challenge on Legends Week on MasterChef delivered the channel’s biggest audience – 618,000. That was up from 592,000 a week ago when there was a much bigger legend in the kitchen – Nigella.

At 7pm The Project was close to 450,000 with Nadine Garner promoting Mr Black and Rove talking to Will Smith.

Later in the night the third episode of Mr Black was on 341,000 after the first two episodes had audiences of 471,000 and 278,000.

NCIS did 221,000.

ABC

The Recording Studio did 286,000 after 253,000 a week ago.

The final episode of Joanna Lumley’s Silk Road Adventure was on 303,000.

The second episode of a two-part Princess Margaret doco did 226,000.

SBS

The channel took off last night and delivered its best Tuesday share and equal third-best share on any night this year.

The episode of Who Do You Think You Are? caused the audience surge. The channel outrated Seven at 7.30pm in Melbourne.

The episode featured Dr Karl Kruszelnicki exploring his family tree. The audience of 479,000 was the biggest on SBS for anything this year.

Who Do You Think You Are? proved a strong lead-in for Insight, which did 295,000.

Week 21 TV: Tuesday
 TUESDAY METRO
ABC Seven Nine 10 SBS
ABC 10.1% 7 18.8% 9 21.8% 10  11.9% SBS One 7.4%
ABC KIDS/ ABC COMEDY 3.0% 7TWO 2.4% GO! 3.4% 10 Bold 3.7% VICELAND 1.8%
ABC ME 0.5% 7mate 3.6% GEM 2.6% 10 Peach 2.3% Food Net 1.0%
ABC NEWS 1.3% 7flix 1.6% 9Life 2.0%     NITV 0.2%
    7Food 0.6%            
TOTAL 15.0%   26.9%   29.8%   17.8%   10.4%

 

TUESDAY REGIONAL
ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 9.5% 7 19.2% 9 17.1% WIN 10.0% SBS One 6.0%
ABC KIDS/ ABC COMEDY 3.3% 7TWO 3.9% GO! 4.2% WIN Bold 3.2% VICELAND 1.5%
ABC ME 1.3% 7mate 6.2% GEM 3.6% WIN Peach 2.0% Food Net 0.6%
ABC NEWS 1.3% 7flix (Excl. Tas/WA) 2.0% 9Life 1.9% Sky News  on WIN 2.6% NITV 0.2%
    7food (QLD only) 0.6%            
TOTAL 15.4%   31,8%   26.7%   17.8%   8.3%

 

TUESDAY METRO ALL TV
FTA STV
86.5% 13.5%
TUESDAY FTA
  1. Seven News Seven 1,082,000
  2. Seven News / Today Tonight Seven 1,006,000
  3. Nine News Nine 969,000
  4. Nine News 6:30 Nine 964,000
  5. The Voice Nine 856,000
  6. A Current Affair Nine 810,000
  7. Home And Away Seven 686,000
  8. ABC News ABC 677,000
  9. Masterchef Australia 10 618,000
  10. The Chase Australia Seven 606,000
  11. House Rules Seven 556,000
  12. Hot Seat Nine 550,000
  13. The Big Bang Theory Nine 539,000
  14. 7.30 ABC 481,000
  15. Who Do You Think You Are? SBS 479,000
  16. The Project 7pm 10 447,000
  17. The Big Bang Theory – (R) Nine 433,000
  18. Andrew Denton: Interview Seven 414,000
  19. 10 News First 10 404,000
  20. The Chase Australia-5pm Seven 364,000
Demo Top 5

16-39 Top Five

  1. Masterchef Australia 10 196,000
  2. The Voice Nine 164,000
  3. Nine News 6:30 Nine 135,000
  4. The Big Bang Theory Nine 133,000
  5. Home And Away Seven 126,000

 

18-49 Top Five

  1. The Voice Nine 332,000
  2. Masterchef Australia 10 295,000
  3. Nine News 6:30 Nine 260,000
  4. The Big Bang Theory Nine 246,000
  5. Nine News Nine 241,000

 

25-54 Top Five

  1. The Voice Nine 383,000
  2. Nine News 6:30 Nine 317,000
  3. Masterchef Australia 10 316,000
  4. Nine News Nine 298,000
  5. Seven News Seven 296,000
TUESDAY Multichannel
  1. Rusty Rivets ABCKIDS/COMEDY 173,000
  2. Peter Rabbit ABCKIDS/COMEDY 172,000
  3. Andy’s Dinosaur Adventures ABCKIDS/COMEDY 166,000
  4. Bluey ABCKIDS/COMEDY 166,000
  5. Floogals ABCKIDS/COMEDY 157,000
  6. Dino Dana ABCKIDS/COMEDY 155,000
  7. Molly And Mack PM ABCKIDS/COMEDY 152,000
  8. Peppa Pig PM ABCKIDS/COMEDY 151,000
  9. Fireman Sam PM ABCKIDS/COMEDY 150,000
  10. Full Custom Garage: Sports Car Edition 7Mate 144,000
  11. Full Custom Garage: Sports Car Edition 7Mate 142,000
  12. School Of Roars PM ABCKIDS/COMEDY 141,000
  13. Octonauts ABCKIDS/COMEDY 139,000
  14. Death In Paradise 9Gem 136,000
  15. Full Custom Garage: Sports Car Edition 7Mate 136,000
  16. Bluey AM ABCKIDS/COMEDY 135,000
  17. NCIS (R) 10 Bold 128,000
  18. CSI: Miami 10 Bold 122,000
  19. Neighbours 10 Peach 121,000
  20. Young Sheldon Tx1 – (R) 9GO! 120,000
TUESDAY STV
  1. Paul Murray Live Sky News Live 103,000
  2. Jones & Co Sky News Live 102,000
  3. The Bolt Report Sky News Live 91,000
  4. PML Later Sky News Live 74,000
  5. Credlin Sky News Live 66,000
  6. Live: AFL 360 FOX FOOTY 58,000
  7. Live: NRL 360 FOX LEAGUE 49,000
  8. Game Of Thrones FOX SHOWCASE 44,000
  9. Speers Sky News Live 44,000
  10. Paw Patrol Nick Jr. 42,000
  11. Border Security: Australia’s Front Line FOX8 40,000
  12. Border Security: Australia’s Front Line FOX8 36,000
  13. NCIS TVH!TS 35,000
  14. Blaze And The Monster Machines Nick Jr. 35,000
  15. Peppa Pig Nick Jr. 34,000
  16. Family Guy FOX8 33,000
  17. The Simpsons FOX8 33,000
  18. The Simpsons FOX8 33,000
  19. NCIS TVH!TS 32,000
  20. Escape To The Country Lifestyle Channel 32,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Seven West Media profit warning in “soft & short” ad market

Seven West Media yesterday advised the ASX it expects underlying group EBIT for the year ending 30 June 2019 to be in the range of $210 million to $220 million versus $235.6m in the prior year.

Financial year 2019 group net cost reduction will be at the top end of the $30 million to $40 million range provided at the 2019 half year results in February, it added.

Seven has grown revenue share this financial year, including a 41.3% share of the metro FTA market and 42.5% share of BVOD market in April, however, this revised guidance reflects the soft conditions and short market experienced across the advertising sector, and the economic uncertainty surrounding the Federal Election.

In a trading update earlier this month, Nine claimed a January – March 2019 revenue share of 40.9% and that January – June share would be over 40% too. Nine also warned the “market remains soft”.

At its first half results, Seven said it was confident of achieving the biggest share of metro advertising in the second half of the financial year – January to June 2019.

Seven’s statement yesterday continued:

Seven West Media continues to transform its business at pace, over-delivering on cost-savings and investing in strong growth areas.

Seven Studios will achieve strong EBIT growth and 7Plus will grow revenue over 40% this financial year.

Seven West Media remains focused on improving balance sheet flexibility and will reduce net debt by approximately $75 million in FY19.

Ad spend: Clive Palmer powers $81.8 million election record

A record $81.8 million was spent on federal election advertising across commercial free-to-air television, radio and newspapers by the four main parties, led by billionaire businessman Clive Palmer, reports The Australian’s Lilly Vitorovich.

Palmer’s United Australia Party splashed out $53.6m in the period from September until election day last Saturday, according to data and analytics group Nielsen. But his party failed to win a single Senate seat.

Palmer’s huge outlay dwarfs what Liberal and Labor spent on advertising, which came to $14.5m and $13.3m, respectively. The Australian Greens, meanwhile, spent $320,000.

In the last week of the campaign, Palmer’s UAP spent more than $8.9m, compared with the Liberals’ $2.7m and Labor’s near $3.1m. The Greens spent $140,000.

The figures tracked by Nielsen capture advertising bought across TV, print and radio. But they do not measure advertising on social media, including YouTube, and outdoor advertising such as billboards.

[Read the original]

News Brands

Sunshine Coast Daily apologises for concern over front-page imagery

Sunshine Coast Daily editor-in-chief Craig Warhurst has admitted the newspaper made a mistake with its front-page image and accompanying text on Monday. The editor published this apology on Tuesday:

Our front-page imagery in Monday’s edition of the Sunshine Coast Daily – of Premier Annastacia Palaszczuk in the crosshairs – has been the cause of a lot of concern by our readers.

Today I was inundated with letters saying we got it wrong and we needed to apologise for our actions.

Many of the letter writers said our front page could incite attacks on women and politicians and glorified gun violence.

At a time when domestic violence was so high on the agenda, it was unacceptable, they said.

What the front page was seeking to highlight was Labor’s poor performance in the federal election in Queensland, and that the State Government is now in the political sights of the conservative parties in Queensland. A lot of that centres around the Adani process.

That is all the front page was intended to signify to readers. It reflects the sentiment of the outcome of the federal election in Queensland and the way many Queenslanders voted. It was a sentiment that proved decisive in determining the election.

It will be a shame if one very small image on our front page detracts from the debate this State needs to have. It will be a double shame if other media let themselves be distracted.

That said, in retrospect, I agree it was a poor choice of imagery on the front page. We could have got the message across in a different way.

In no way does the Sunshine Coast Daily condone any sort of violence against women or politicians.

For those of you in the community who feel let down and betrayed by the image, I apologise.

We won’t be re-running it and you’ll notice we are happy to publish the criticism. We give it, we have to take it and learn from these things.

Radio

Hughesy pranked: Radio star morphs from Stellar cover to studio

Last Sunday Dave Hughes was noting his radio co-star Kate Langbroek was featured on the cover of Stellar magazine. The feature was about Kate and her family moving to Italy for 12 months while she also juggles her radio commitment as the co-host of the Hit Network drive show.

But on Monday, Kate turned up in the Melbourne studio to prank her co-host sho thought he was speaking to her from Bologna. She secretly flew in from Bologna late last week, hid at home all weekend and was placed at the other end of the radio station on a different floor from Hughesy in a studio that had been created to look exactly like the one she does Hughesy & Kate from in Italy.

Kate is spending the week on air in Melbourne and return to Italy on the weekend where the family will be waiting for her. While in Melbourne she also took the opportunity to have a colonic!

River Lives: ABC Radio SA focus on our Murray-Darling communities

This week, ABC Radio in South Australia takes a journey of discovery from the Menindee Lakes on the Darling River through to the Murray mouth at Goolwa to examine the state of the ancient river lifeline.

The entire ABC Radio broadcast team across South Australia and Broken Hill will join forces to meet the locals, share the challenges and celebrate the beauty and grandeur of life on the river system.

ABC Radio presenters Peter Goers, David Bevan, Sonya Feldhoff, Ali Clarke, Jules Schiller, plus regional presenters Cassie Hough, Michael Condon and Narelle Graham will all take their programs out of the studio during the week.

Starting at the community celebration “Dancing on the Darling”, broadcast locations include Burke and Wills Park in Menindee, ABC Broken Hill studios, Wentworth – the junction of the Murray and the Darling, Renmark, Tailem Bend and the Murray mouth at Goolwa.

Listeners can share the exploration of the state of the Murray-Darling, and implications for all South Australians, across broadcast, online and social media from May 24 to 31.

Sports Media

Colin Vickery: Nine will suffer if it rushes into a new footy show

Have a rest. That is what I’d say to anyone at Channel 9 who is tempted to try to get another football program up and running in the short term, comments News Corp’s Colin Vickery.

When Nine announced a fortnight ago that it was axing The Footy Show, it came with a qualification.

“We remain committed to the AFL and creating great AFL content, and we will continue to focus on new ways to engage audiences who love the code,” Nine Melbourne managing director Matt Scriven said.

Since then, Shane Crawford and James Hird, former regulars on The Footy Show and currently doing a podcast together have shopped around an AFL-based TV series – they’d prefer it be at Nine.

The very worst thing Nine could do at the moment is start sweating on creating a new prime time footy show which then goes on to be a ratings flop.

[Read the original]

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