Mirror Mirror with Todd Sampson to air September 8th on 10 and 10Play

Mirror Mirror

• Australia has one of the highest per capita cosmetic surgery rates globally

Mirror mirror on the wall – you know how it goes. But did you know that over 50% of people are dissatisfied with how they look?   

Did you also know Australia has one of the highest per capita cosmetic surgery rates globally? 

See More: “The problem is everywhere”: Why Todd Sampson made Mirror Mirror

In 10’s upcoming two-part documentary Mirror Mirror, advertising and marketing guru Todd Sampson explores the societal crisis of body image dissatisfaction and the manipulative trillion-dollar industries that profit from it.   

Todd lifts the lid on the beauty industry to discover an ugly side – how our obsession with beauty is exploited by the fitness, diet, and pornography industries and how our image-obsessed culture can easily lead to disorder.

See More: 10 previews the rest of 2021 at Up Close event

The show was mentioned in 10’s first half year 2021 audience report as an example of why 10 remains the youngest free-to-air network.

Daniel Monaghan, SVP content and programming, 10 ViacomCBS said: “The second half of 2021 affords us brand new shows including Making It, The Dog House Australia and Mirror Mirror with Todd Sampson, not to mention all the live football matches.”

“The success of our shows this year meant strong digital audience on our digital platforms too, with 10 Play recording its biggest year so far. The great thing about this result is that it also reflected the additional investment in exclusive content we have made on the platform. We will continue to look for opportunities to boost our digital proposition for audiences.”

Todd Sampson’s Mirror Mirror. Starts Wednesday 8 September, 7.30pm on 10 and 10 Play On Demand

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