Metro commercial radio ad revenue up in August

Metropolitan commercial radio ad revenue has recorded an increase in August up 4.36% to $65.565 million with Sydney, Melbourne, Brisbane and Perth showing growth compared to August 2015.

According to the 2016 metropolitan commercial radio advertising revenue, as sourced by Deloitte, Perth was up 7.85% to $8.865m, Melbourne increased by 7.17% to $20.699m, Brisbane was up 5.92% to $10.161m, Sydney rose 1.80% to $19.995m and Adelaide was down 3.55% to $5.845m.

Chief executive officer of Commercial Radio Australia, Joan Warner, said: “Metropolitan commercial radio has achieved positive revenue growth in August and continues to perform in a sensitive market.”

The two months of the 2016-2017 financial year resulted in growth in Melbourne up 2.51% to $39.357m, and an increase in Brisbane up 1.42% to $19.712m and slight growth in Perth up 0.75% to $16.561m. Sydney was down 0.60% for the two months to $38.335m and Adelaide was down 7.31% to $11.019m.

Growth overall for the five states for the two months was 0.21% to $124.985m.

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