Meta is building an artificial intelligence version of Mark Zuckerberg that can talk to employees in his absence.
The Financial Times reports that the media juggernaut has been developing “photorealistic, AI-powered 3D characters that users can interact with in real time,” according to sources.
The company recently began developing a Zuckerberg AI character, sources told the FT.
They revealed that AI Zuckerberg is being “trained on his mannerisms, tone and publicly available statements, so that employees might feel more connected to the founder through interactions with it.”
Meta launched its Meta AI assistant in 2023, as well as a range of AI-powered chatbots with different personalities based on celebrities such as Snoop Dogg (with their consent).
AI Zuckerberg, and the capability, will be an advancement of that, as the founder of Facebook seeks to further engage with younger users.
It’s been further reported that Meta has been encouraging “employees to use AI technology internally to streamline processes and become more efficient. Employees are being encouraged to use agentic tools from the open-source software OpenClaw and design their own agents to automate tasks.”
This of course has led to staff being concerned about job losses, but Meta insist that isn’t the plan.
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Meta surpasses Google in ad revenue
It is a time of massive expansion for Meta. It will reportedly surpass Google in total digital advertising revenue in 2026. Ad News reports:
“[Meta] is projected to reach $US243.46 billion in net worldwide ad revenue, ahead of Google’s $239.54 billion.
“In 2025, Google led with $214.06 billion to Meta’s $196.17 billion.
“Amazon ranked third, with worldwide ad revenue forecast to grow to $82.07 billion in 2026 from $68.64 billion in 2025, representing 9% of global digital ad spending.
“Together the three platforms will account for 62.3% of total worldwide digital ad spending in 2026.”
Top image: Mark Zuckerberg. Image: X