Melbourne Radio Wrap: Day 3 – Nova 100 and 105.1 Triple M

• Nova near its best while Triple M’s new shows yet to build an audience.

Nova 100 10+ 6.9%, Breakfast 7.7%

Cumulative audience: 10+ 935,000, Breakfast 517,000

The Melbourne FM station remains competitive on 6.9%, with its Chrissie, Sam and Browny breakfast show on 7.7%, up 0.8.

Nova’s best 10+ share in the past two-and-a-half years was 8.0%, which it managed twice last year. The breakfast show’s best in that same timeframe was 8.4% in survey one this year.

Morning still needs some audience love sitting on 5.5% and Kate, Tim and Marty can’t command as strong a share in Melbourne as they can in other markets. They rank #4 drive on 7.9%.

105.1 Triple M 10+ 6.0%, Breakfast 7.0%

Cumulative audience: 10+ 631,000, Breakfast 292,000

This is the station’s second-lowest share in two and a half years after 5.6% in survey seven last year.

The Hot Breakfast suffered its second consecutive survey dip and is now also on its second-lowest share figure in that time after 6.9% in survey two this year.

The Hot Breakfast: Eddie, Wil and Luke with writer Marieke Hardy

Triple M’s Mike Fitzpatrick told Mediaweek:

“I am a little disappointed in the result for Kennedy Molloy in drive. We thought the show would connect better by now but it is up against some pretty strong competition and heritage shows in both Hughesy and Kate and Kate, Tim and Marty. Kennedy Molloy though is still a brand new show – the audience knows the performers but it doesn’t know the brand. I trust my ears on these things and the show is very, very funny and will find its audience.

“This latest survey seems to have really favoured the music stations – Gold and smoothfm. But how long can Gold keep good numbers with its breakfast show going backwards?”

Fitzpatrick said The Hot Breakfast is still a new show with the recent addition of Wil Anderson. “Is it number one? No. But it wasn’t #1 for the first couple of years after we brought Mick in. When you change the lineup you change the show. I am very happy with how it is sounding.

“Triple M dominates all the football ratings 10+ and is #1 Friday night, #1 Saturday afternoon and #1 Sunday afternoon. We own the football and we feel we know what we are doing after doing it for 21 years.”

Fitzpatrick noted there is some upside for the station with Collingwood in the finals – something that helped previously with the club president hosting breakfast. They will need to win this weekend though!

Top Photo: Nova 100 breakfast: Chrissie, Sam and Browny with Andy Lee

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