The Duchess of Sussex, better known as Meghan Markle, doesn’t make it easy on herself.
She’s been slammed online for the latest ad for her As Ever brand, in which she wears a $62 000 diamond necklace, Page Six reports.
As she lounges at ‘home’ drinking a cup of tea. And spruiking humble things like jam.
It’s about as unrelatable as it comes, especially as most of the world suffers a cost of living crisis, and probably the reason why the comments on the post have been turned off.
The caption of the post on her As Ever Instagram account reads:
“What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”
Because you’d need more “surprise and delight” if you were idling at home in some major bling.
To top it off, along with the Logan Hollowell diamond necklace, in the clip Markle sports Birks diamond earrings ($6900) and her usual Cartier Love bracelet ($7950).
Elsewhere in the footage, it’s been reported that the Duchess wears a custom Oscar De La Renta dress with Ulla Johnson pearl earrings and a diamond ring from British jewellery designer Pippa Small.
View this post on Instagram
Meghan Markle’s $62K diamond necklace
Markle is well-known for her penchant for designer goods, but social media has called out the pairing of a wholesome ad for jam with out-of-reach attire.
The criticism comes as The Sussexes have been scrutinised for their luxury lifestyle whilst, as some have said, “crying poor.”
Recent reports say the couple requires at least $6 million every year just to cover operating expenses. It is alleged that half of that goes toward private security for the family.
“Get a real job like the rest of us,” one commenter wrote on X in response to the As Ever clip.
Someone from another country suggested, “Shop at Target and quit with the $35,000 diamond necklace.”
“She could start an Only Royals account,” one joked.
Finally there was this comment that got straight to the point: “She could sell her jewelry.”
Markle launched her brand in April 2025 after displaying many of her lifestyle products on her Netflix show With Love, Meghan the previous month.
Season 2 of the series debuted in August 2025, followed by a holiday special, but Netflix confirmed it won’t do a third season.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a statement from Netflix said in March.
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
Top image: Meghan Markle, the Duchess of Sussex, wears a $62K necklace in As Ever ad. Image: Instagram