MediaSmiths appoints former Carat executive as senior account planner

Corey Eyre MediaSmiths

Corey Eyre has 30 years’ experience in the media industry

Independent media agency MediaSmiths has appointed senior media industry executive and former Carat investment director Corey Eyre (pictured) as senior account planner.

In his role, Eyre will be involved across a number of the agency’s key clients as well as taking the lead for end-to-end planning, buying and execution of their campaigns. He reports to Angela Smith, managing director and Michael Smith, business director.

See also: MediaSmiths: How one Sydney indie media agency is riding out Covid-19 impact

Eyre has 30 years’ experience in the media industry and has worked with a range of media agencies including AIS Media, Leo Burnett, Optimedia and more recently MediaCom and Carat as investment director.

His expertise is implementation planning and trading across all offline media channels and delivering first-class relationships with clients and media owners. With a history in full-service agencies, Eyre has a deep understanding of above and below the line communications and the creative development process.

“We are thrilled to announce that Corey is joining the MediaSmiths team. He brings with him a wealth of experience planning and buying across a multitude of offline media channels, most notably broadcast including TV and radio as well print and outdoor, which dovetails perfectly into our 360 offering,” MediaSmiths managing director, Angie Smith said.

“Corey’s extensive experience across TV planning and buying also makes him a natural choice to lead the team for TV investment for the agency. His prudent insight, ability to ingest data and turn it into actionable and cost-efficient strategic plans for our clients will encompass his day to day role. Corey demonstrates a passion not just for media but for driving real ROI for clients which is important to us as an agency and also to our clients. His positive attitude is also something that really resonates with our company culture.”

Commenting on his appointment, Eyre said: “Small to medium sized businesses and Australian owned companies are the backbone of the nation, not just economically, but socially and culturally. When they do well, we all do well, so of course I jumped at the chance to join MediaSmiths. Failure is not an option when clients are reaching into their own pockets to pay for a media schedule. The challenge is to make every dollar work hard, which is equally daunting and rewarding.”

Eyre’s appointment is effective immediately.

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