MediaCom New Zealand has announced the launch of Creative Systems and welcomed Nick Licence, who will be leading the new capability.
This comes as the agency prepares for the official launch of the new agency proposition EssenceMediaCom, a move that signals the new shape of the agency in New Zealand.
Creative Systems integrates media with data and tech-enabled creativity to drive brand relevance and accelerate growth for brands. The expanded capabilities form part of the strong foundation that will power the combined EssenceMediaCom agency, which will come to life in January 2023 when MediaCom will merge with Essence globally.
The range of services offered by MediaCom New Zealand now includes Branded Entertainment, Content & Partnerships, Influencer Marketing, SEO, Sports & Entertainment, and Esports & Gaming.
Fuelling these great new services for clients, an additional suite of new data-driven creative products is now available.
These include Addressable Creative and Creative Analytics, which integrates addressable content, media and AI to better understand which ads work and which don’t, in turn, dramatically improving media performance. This marries the ambition of data driven media planning with application of messaging.
Newly appointed head of creative systems, Nick Licence, will report directly to Zac Stephenson, managing director of MediaCom New Zealand. Licence has held strategic planning roles across creative, media and digital networks in APAC, and most recently led strategic planning and ad tech delivery for Britomart-based indie, krunch.co.
Stephenson said: “I’m hugely excited to bring someone of Nick’s calibre into the MediaCom family. His wealth of experience across strategy, creativity, media and technology makes him the perfect person to launch and lead Creative Systems.
“Our clients will greatly benefit from his, and the team’s outstanding capability in driving an enhanced media offering, particularly data-driven solutions that help our clients’ brands gain the cultural cut-through and relevance they truly deserve,” the managing director added.
Licence said: “When Zac outlined his vision for Creative Systems, its role in the future agency, and MediaCom’s people-first culture, I immediately wanted in.
“Being part of a team that ensures creativity lives its best life wherever, whenever and however it’s most relevant is hugely appealing. I’m really excited by the opportunity to bring this to some of New Zealand’s leading brands,” the newly appointed head of creative systems added.
Alongside Licence, recently promoted content and partnerships director, Courtney Ramsdale, will help drive branded entertainment, content partnerships and influencer marketing product, whilst Krystina Lynch and Rosa MacDonald will deliver project management across all Creative Systems workstreams.
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Top image: Krystina Lynch, Courtney Ramsdale, Rosa MacDonald and Nick Licence