MediaCom announces three key appointments to its national strategy team


• The agency says the supercharging of the strategy team will accelerate clients’ growth

MediaCom has announced three key appointments to its national strategy team, all effective immediately.

Stepping into the role of managing partner, head of strategy, Sydney is Rob Frost; alongside Marine Turner and Alison Luxmore as group strategy directors.

Frost relocates from New York, where his most recent role was leading strategy globally for Uber and for MediaCom USA,  to Sydney.

He will be responsible for leading the Sydney strategy team, ensuring strategic excellence for clients, with a particular focus on Uber and eBay.

Luxmore returns to the agency after maternity leave. She will partner with clients to identify opportunities for brand growth and will also work across all Sydney clients but will have a particular focus on Bayer and Hasbro.

Meanwhile, Turner returns to MediaCom Australia after seven years at MediaCom UK. She will provide communications strategy for Sydney based clients, while also providing strategic thought leadership for the agency. Turner will also have a particular focus on MediaCom Sydney’s MARS and Coca Cola clients.

The agency says the supercharging of the strategy team will take its strategic product to new heights and accelerate clients’ growth by helping them See the Bigger Picture. 

The trio will join MediaCom’s national strategy team led by Sophie Price, chief strategy officer, MediaCom AUNZ, alongside Tyler Greer, head of strategy, Melbourne, and Hannah McAuslane, group strategy director, Brisbane.

These appointments follow recent new business wins including Coca Cola, Bayer, The Star Entertainment Group, Arlo Technologies, MARS, Dr. Oetker and Trilogy Funds.

Price said of the appointments: “I am beyond thrilled to announce this news today. Rob, Marine, and Alison’s appointments are game changing for MediaCom.

“We have successfully brought together three of our strongest strategic minds from across the global network to strengthen our team nationally and to take our strategic product to the next level.

“The difference they are making for our clients already is palpable. It’s also fantastic to see international talent join us as after a two-year hiatus and we’ve welcomed them to Australia with open arms.”

Yaron Farizon, CEO MediaCom AUNZ, added: “We are growing rapidly as an agency, and welcoming key talent like Rob,
Alison and Marine to join our existing high-performance team will only propel us and our clients’ growth forwards.

“As we look to continue to navigate a changing world and propel our client’s growth, these great additions will ensure we continue to pave new paths of growth. We truly are thrilled to announce our news today,” he added.

Top image: Rob Frost, Marine Turner,  Alison Luxmore and Sophie Price

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