Mediaweek’s Top 25 Media People 2017: Vogue Australia’s Edwina McCann

Media executives who made a difference in 2017

Our annual listing of 25 media executives who made a difference this year and are shaping how 2018 will look.

Edwina McCann, Editor-in-chief, Vogue Australia

Editing the fashion bible that is Vogue comes with its own pressures. The editor-in-chief of the brand in Australia, Edwina McCann, seems to handle this role with great ease. From putting out a monthly magazine and feeding the substantial online audience to engaging with advertisers and personalities at industry events, McCann admits that the schedule is gruelling. However, she would not have it any other way.

This year, McCann was the MC at the inaugural NGV Gala organised by the National Gallery of Victoria. This is an event that she hopes will grow in glamour and popularity to become Australia’s answer to New York’s Met Gala, which is organised by Vogue US editor Anna Wintour in conjunction with The Metropolitan Museum of Art.

Vogue Australia relaunched its monthly print product this year with the September issue. The edition gave the brand a couple of milestones to celebrate in 2017. At 320 pages, the redesigned edition of the magazine was one of the biggest issues of Vogue Australia ever produced. Along with this, it cracked $1 million in ad sales. This made it one of Vogue Australia’s most financially successful issues ever. McCann said: “We haven’t done that since our 50th anniversary.” That was in the second half of 2009.

MORE: Mediaweek’s Top 25 Media People 2017 Full List

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