Media Moments 2017: Nik Doble, OMD Melbourne

Agency execs name their top media moments from 2017

To help us analyse the year we have called on executives from Australia’s finest media agencies. Special thanks to all those who took part and, to those who didn’t, we will be after you next year! Most popular references included listening to Spotify or Triple J’s Ben and Liam, while a lot of respondents enjoyed the OMD Big Day Outs!

Nik Doble, Trading Director, OMD Melbourne

Best event you attended in 2017?

AFL Grand Final. As much as it pained me for Richmond to win, always a great day (thanks APN) and the street party on Swan Street after was a once-in-a-lifetime experience.

Favourite breakfast radio show?

Has to be SEN – are you sensing a theme? Go Dons!

TV show on any platform you can’t get enough of?

Curb Your Enthusiasm – eases the pain for any Seinfeld tragic.

Memorable media moment from 2017?

The final try in State of Origin 2017 was pure elation. Not fussed about league, just the relief of getting all sponsorship entitlements away.

New Year Resolution?

The typical stuff – fitter, healthier, more sleep – but I’m in the wrong industry.


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